3 Sample Essays on Beverage Promotional Activity Plans

3 Sample Essays on Beverage Promotion Activity Plan

Promotion is the fastest way to sell products in our sales, but such promotions also require a more complete plan and activities. Only in this way can we proceed better. Below are 3 sample essays on beverage promotion activity plans that I have compiled for you. I hope you like them!

Sample 1 of beverage promotion activity plans

Winter for the beverage industry Just like the name of this season, the upcoming Spring Festival brings the breath of spring to the beverage industry, which is definitely worth getting excited about. Various beverage promotion plans for the Spring Festival are gradually being staged as the Spring Festival approaches.

The Spring Festival is a day of joyful reunions and a holiday for visiting relatives and friends. In recent years, there has been a trend of traveling. Coupled with the traditional customs of Chinese people buying new year's goods, these are real He created a big cake for the beverage merchants. Everyone wants to take a bite. Who can take a big bite depends on his true ability. How should we implement this year’s beverage Spring Festival promotion plan?

Before thinking about it, let’s take a look at how other people’s beverage Spring Festival promotion plans were done in the past:

__ ?小__?:

This year’s Lunar New Year has become a major selling point for merchants during the Spring Festival. Unlike some domestic companies that advertise on TV stations every Spring Festival with "__brands wishing people all over the country New Year greetings", foreign brands can always create big selling points during the off-season of beverage consumption, and their products naturally sell well. Of course, Doing Lunar New Year advertisements is not just for promotion. In fact, from __’s Lunar New Year advertisements, we can see the efficient marketing strategies of foreign brands. __(China) Beverage Co., Ltd. launched a paper-cut New Year's greeting advertisement titled "The dragon is auspicious and the horse is happy". The protagonist in the film is an animated "Little Ah Fu" designed based on Chinese folklore clay dolls.

__ is a New Year greeting image launched by China Beverage Co., Ltd. based on the image of Chinese folk clay dolls. In previous advertisements, little Ah Fu and his whole family posted couplets together to celebrate the Spring Festival. After the advertisement was aired, it was evaluated by the media as the ultimate manifestation of localization implemented by __ in recent years. It is reported that for this New Year advertisement, __ company conducted consumer surveys in 5 cities including __, __, and __, and "small__" became the first choice again, followed by traditional Chinese folk paper-cutting. Although it is a very traditional topic and image, __ Company has used high-tech first-class techniques to fully express it. The company specially invited the world's oldest advertising company McCann Guangming to host the production, making full use of high-tech animation methods to express traditional topic selection and images. The completed model covers an area of ??90 square feet, including more than 100 buildings such as bell towers and courtyards, as well as sofas carved from foam plastic, green trees and peach blossoms made of cotton, and 90 kilograms of salt.

Snow, more than 300 lights made of fluorescent materials, etc. In the commercial, the little __ family invites the children next door to cut paper together. The little __ drinks __ and improvises a flying dragon, accompanied by the auspicious arrival of the dragon and the joyful laughter of the horse to welcome the new year*** . In order to cooperate with the advertising launch, __ has launched a full range of market cooperation. Almost overnight, you can find brand-new __Duitou erected in supermarkets everywhere. In a model of traditional Chinese architecture, there are not only lively and cute little __s, but also decorations with Chinese characteristics such as Spring Festival couplets, lanterns, and the word "Fu".

In recent years, __ has vigorously promoted localization strategies that integrate traditional and modern resources, making __'s brand more vibrant and deeply and meticulously becoming the favorite of consumers everywhere. According to reports, the purpose of vigorously promoting the localization strategy of __ is to mobilize and use resources from various markets around the world, to understand the preferences of consumers in various places in depth and in detail, and to integrate __'s brand into consumers' lives. __'s rapid development in China has proven the success of localization in China. Not only have personnel and raw materials been localized, but the marketing in recent years has also been formulated based on the preferences and cultural background of Chinese consumers. Such as inviting Chinese stars to shoot advertisements, Chinese-themed promotional advertisements, including New Year's Afu's New Year advertisements, etc. In recent years, __ has integrated traditional and modern resources and vigorously promoted localization strategies in China. Afu's advertising image is a good example of the integration of this international brand with Chinese traditional festivals and culture.

__'s "golden coat":

Around the Spring Festival, all the __'s on the shelves of major supermarkets suddenly wore "golden coats". This is a new measure launched by __ company for the Chinese Spring Festival market.

According to the company’s public relations person, this kind of packaging is designed to cater to Chinese consumers’ pursuit of festive colors during the Spring Festival. This kind of behavior that seems to violate the brand strategy to cater to market demand exactly reflects __'s confidence in the brand. Recently, __ company designed a __ gold pot for the Year of the Horse and organized a large-scale promotion event in Hong Kong, with __ brand spokesperson__ grandly starring. __’s brand logo and can color have always been blue, and the blue tone that has been maintained for decades conveys the brand’s affinity. It is reported that the packaging is gold.

It has only been on the shelves for 2 months. As one of the main CI logos of the __ brand, the blue packaging will return to the shelves at the end of February. In addition, continuing the practice of previous years, __ Company has launched the latest Chinese New Year advertising film "Wish You__ Coke" - "Happy Times" version at the end of the year. This is also the third part of the __ series with the theme of "Wish You__" Advertising film.

What is different about this latest commercial film from the past? __ Company said that this commercial film reflects the unlimited joy that __ Coke brings to Chinese people’s daily lives. __Selected 5 scenes from 100 "Happy Times" of ordinary people as the content of the advertisement, and the protagonists are all ordinary people. The only star is __ who has made great contributions to China's football entering the World Cup, but he He also appeared in the advertisement as an ordinary son. The commercial shows every beautiful moment that __ spends with ordinary Chinese people, bringing everyone unlimited joy. The main content of the latest Lunar New Year commercial is composed of five parts, namely "New Coke", "Old Coke", "Big Coke", "Little Coke", and "__Cola".

According to analysis by industry insiders, __ is an excellent consumer goods brand that always considers customers. This is reflected in advertising by designing and shooting from the perspective of consumers, so that more people can I identify with and like __ company's products. In __'s advertisement, you can't see any words of New Year, but you can strongly feel the warmth and joy of the festival.

__? Drink Coke and send the God of Wealth to your home?:

As a national brand beverage giant, Wahaha will certainly not miss the Spring Festival, this traditional festival of the Chinese nation. Wahaha believes that Wahaha has taken a series of measures for New Year's Day, Spring Festival and the following Lantern Festival, which are very important to the Chinese people. Whether it is Wahaha itself as a national enterprise or Wahaha's products can meet the needs of this season, Wahaha will pay attention to it. Wahaha believes that the Spring Festival is an important period for family reunions, celebrating a good harvest, and wishing all the best for the coming year. This is Chinese culture and a rare business opportunity.

To this end, __ first developed the festive packaging full of festive atmosphere for this festival, wishing the Chinese people that their wishes will come true and they will be harmonious and beautiful. In particular, it can be said to be a very happy Chinese Year of Blessing: __etc.

It can be said that the Chinese people are having a lot of happy events. Therefore, in order to seize the sales opportunities during New Year's Day and Spring Festival, Wahaha launched an extraordinary series of XX New Year offensives, striving to get off to a good start in the XX New Year. In early December, a special series of "Fu Lu Shou Xi" festive costumes was launched, and around the festive costumes, a new advertisement for "Hexi Edition" and "Promotional Version" of Very Coke were produced. At the same time, Wahaha also produced supporting supermarket signage, hanging signs, posters, banners, etc. to create a strong festive atmosphere. Before the Spring Festival, Wahaha launched the "Drink Very Coke and Send the God of Wealth to Your Home" and "Very Coke Happy and Happy Year of the Horse" activities, which set off a very Coke consumption climax across the country. In order to seize the Spring Festival market, __ carried out promotional activities in __ and other areas to buy 4 boxes of children's nutritional solution and add 1 yuan to get a box of eight-treasure porridge as a gift.

Beverage promotion activity plan sample 2

1. Purpose of the activity

1. Strengthen the brand’s dynamic, young and fashionable image;

2. Strengthen the publicity and promotion of the product on campus;

3. Increase the sales of __ beverages on campus and develop new customers.

2. Event time and location

Event warm-up period: _month__?__ (***10 days in total) 2019

Official Activity period: _month_day, 2019? _month_day, 2019 (*** totals 3 days)

Location: On campus of various universities.

3. Objects of the activity

1. All students in school

They are good young people with vitality and enterprising spirit, who are health-conscious, and pursue achievement. They pay attention to the quality of life and know how to pursue fashion, but do not blindly follow trends.

2. Faculty, staff and family members of the school

They have a higher economic level and will enjoy life.

IV. Theme of the activity

Eat, drink and play, have fun on New Year’s Day!

V. Content and arrangement of the activity

(1) New Year's Day delivery card

During the warm-up period of the event, Hongda Company distributed 1,000 New Year's Day blessing cards on campus. Sign the blessing card with your name, send your blessings, and pass it on to others. There are 3 blessing signatures on the card and will be delivered to various supermarkets on campus before _month_. Customers with signatures on the card will receive a free bottle of drink during the event.

Execution time: On the day of the event on _month_, no rewards will be given after the deadline.

(2) Product trial

Determine some products for trial. It enables consumers to enhance their awareness of the product and create a favorable impression, thereby forming a desire to purchase. And you can learn about consumers’ preferences for products through tastings.

During the tasting process, consumers can be surveyed and recorded on their favorite products.

Execution time: the entire process of the activity.

(3) Lottery

Participation conditions: As long as you purchase __ drinks, no matter what flavor or how many bottles, you can participate in the lottery. Lottery rules:

1. Each person can only draw once.

2. Use the turntable as a lottery tool, and the turntable has Hongda Company_Beverage Classic Advertisement as the background. Divide the turntable into 6 parts, which read: black tea, green tea, honey tea, shopping coupons, health, and glycol.

3. The winner must register when receiving the prize and write down his or her name, phone number, and winning item;

4. Shopping vouchers can be exchanged for purchases at the campus supermarket

1. Go to ?__? and you can get a 250ml bottle of black tea.

2. Go to ?__? and you can get a 250ml bottle of green tea.

3. Go to ?__? and you can get a 250ml bottle of honey tea.

4. Go to "Shopping Vouchers" to get a shopping voucher worth 50 yuan.

5. Go to "Health" and "__" to get a ballpoint pen.

Execution time: the entire process of the activity.

(4) Exchange the collected bottle caps for prizes

As long as you collect 6 bottle caps, you can get another bottle and get a chance to draw a lottery, and you must record it at the same time. .

Execution time: the entire process of the activity.

(5) Walking promotion

Imitate guerrilla tactics and arrange salespeople to conduct walking promotions in different designated locations to increase sales and product influence other than stalls. Students have a need for drinks when going to and from get out of class, and students who play sports also need drinks. Therefore, promotional personnel must be regularly arranged to carry out beverage promotions downstairs in student dormitories, basketball courts, football fields and other places.

Execution time: _month_day? _month_day when students are in and out of class, and will go to the sports ground for promotion every half an hour.

(6) Public welfare donation activities

Combining activities with public welfare, stimulating consumer consumption behavior, and improving the company's brand image and product reputation through public welfare donations. One dime from every bottle sold during the promotion will be donated to the college foundation to help poor students.

Execution time: the entire event

VI. On-site layout

(1) Personnel arrangement

Invite 10 staff to be at the point of sale (The arrangements for the three days are the same)

1.1 person is responsible for delivering cards on New Year’s Day.

2.2 people are responsible for the lottery and bottle cap changing.

3.2 people are responsible for redeeming prizes and recording information.

4.1 people are responsible for free tasting.

5.2 people are responsible for walking sales.

6.2 people are responsible for public welfare activities

(2) On-site arrangements

1. Place three tables and some promotional brochures at the point of sale.

2. Write a theme banner and a shelf introducing the product at the point of sale.

3. A free tasting table.

VII. Publicity Plan

1. Day _?_: Find a person in charge of each of the dormitories in the school and ask them to distribute flyers to each dormitory. Each building costs about 500 share.

2. _Day?_Day: The staff wear uniforms with "__drink" uniforms.

3. Distribute flyers at points of sale.

4. Hang banners and other promotional materials at the point of sale.

5. Require staff to shout neat and unified slogans.

8. Cost budget

1. The venue rental fee for each university is calculated as an average of 500 yuan per university. There are 8 universities participating in the activity, with a total of 4,000 yuan. Yuan.

2. The number of promotion personnel is calculated as 10 per college, and the total number is 80. It is calculated as 80 per person per day. The promotion activity lasts for three days, and the total is 6,400 yuan.

3. The total number of promotional gifts and prizes is 10,000 yuan. Based on an average of 4 yuan each, the total number is 40,000 yuan.

4. Pass out cards on New Year’s Day, with a total of 1,000 cards, each worth 1 yuan, and a total of 1,000 yuan.

5. Flyer cost 1,000 yuan

Total: 56,000 yuan

9. Prediction of activity effects

We have reason to believe that through this With this promotion, the status of __ beverage among students will be greatly improved. This campus sales event is sure to achieve great results.

I believe that through our careful arrangements, this event will definitely set off a craze for "__drinks" on campus. It will also have a great impact on establishing a ?__? brand.

Beverage promotion activity plan sample 3

1. Activity background analysis.

Our store chooses to open during the Christmas period before the Spring Festival. Christmas is a holiday introduced to China from the West, so it is accepted by the majority of young friends. Therefore, this event should be promoted to young people.

2. Activity theme: Christmas? Treasure Hunt? Activity.

3. Activity format:

Allow customers to participate in the opening event through lottery draws and signatures to enhance the atmosphere of the event and increase popularity. At the same time, hire a full-time photographer , shoot the event now and save the image data for later use.

IV. Activity content:

1. On-site lottery.

(1) Lottery method:

Set up a large Christmas tree in the dining hall, with the winning card number hanging on it. Each guest who comes to dine can draw one, and at the same time at the cashier The station is equipped with a lottery box, which stores the corresponding lottery numbers.

During the lunch and dinner peak periods every day, 1 first prize, 2 second prizes, and 3 third prizes will be drawn from the lottery box.

(2) Prize settings:

First prize: a voucher worth 138 yuan.

Second prize: a voucher worth 88 yuan.

Third prize: a voucher worth 68 yuan.

(3) Highlights:

Please come to the stage to send a Christmas greeting on behalf of the award-winning guests!!

2. Membership card distribution activity.

(1) Distribution method:

Customers who spend 50 yuan or more on the same day can receive a membership card from our store and the right to sign on the signature wall.

(2) Membership card issuance and management:

The cashier is responsible for the management, issuance and registration of membership cards.

(3) Highlights:

Set up a member signature wall. After the event, make the member signature wall a permanent wall and save it forever.

5. Event promotion:

1. Atmosphere creation: Set up opening promotion advertisements outside specialty drink franchise stores, which can be made in the form of inkjet printing.

The store is created with a Christmas atmosphere.

2. Distribution of advertising flyers: Print opening advertising flyers and distribute them in surrounding customer distribution centers five days before the opening.

6. Activity Management:

The store manager is fully responsible for this activity, and all tasks are shared and implemented by supervisors, foremen, and cashiers.