Traditional Culture Encyclopedia - Photography major - The difference between advertising production fee and advertising service fee
The difference between advertising production fee and advertising service fee
1, with different meanings: advertising production expenses mainly refer to the expenses incurred in the process of advertising production, including material expenses and labor expenses, while advertising service expenses mainly refer to the expenses of providing advertising services, advertising planning, advertising delivery and advertising promotion.
2. Different contents: advertising production expenses include design advertisements, various materials needed for advertising production, printing expenses, photography expenses, camera fees, etc., while advertising service expenses include market research, creative design, media purchase and delivery, data analysis, etc.
3. Different roles: the role of advertising production fee is mainly to make advertisements, while the role of advertising service fee is mainly to better promote the advertisements made.
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