Traditional Culture Encyclopedia - Photography major - What are the characteristics of commercial photography?

What are the characteristics of commercial photography?

Commercial photography, as its name implies, refers to photography activities for commercial purposes. In a broad sense, it includes the production of all images used to sell goods, write events or introduce books, while in a narrow sense, commercial photography usually refers to advertising photography, not only because advertising photography plays an important role in it, but also because of its natural and strong commercial color. At present, the common commercial photography has been divided into fine categories, such as full-time car photographers, people photographers, digital product photographers, cosmetics photographers and so on. , is an indispensable part of the fashion field. Commercial photography, also known as commissioned photography, was despised in early years. However, as the backbone of applied photography, it has always inspired pioneers to make unremitting efforts to develop new technologies and broaden the artistic field. In modern times, the cooperation between commercial photography and commercial photo library is a common mode. The photo library will entrust photographers to create photos of a certain theme or commercial photographers to upload their own photos on their own initiative and entrust the photo library to act as an agent. With the advent of the photography era, the role of commercial photography has become more and more prominent, and many commercial photography photo agencies have appeared in China, such as Dajue Color Photography, Oriental IC, IC Creative, 8-unit Photography Network, and Tuwei Media.