This Tanabata was warmly conquered by it.

Generally speaking, printed clothes are not the first choice for men, but they are all a kind of clothing style, and large-scale printing is not excluded, that is, "Hawaiian shirt"-a fashionable close relative of traditional short-sleeved shirts.

Since 1950, Hawaiian shirts have gone global and become a unified fashion benchmark for men's summer clothes all over the world.

As an evergreen tree in summer for decades, the position of Hawaiian shirts in the printing single product session has also been consolidated by generations.

It can be said that the whole 65438+1950s was the golden age of Hawaiian shirts, and this style was so popular that even American factories began to produce it.

In the comedy movie Blue Hawaii of 196 1, Elvis Presley wore a flowered shirt and sang a folk song for his beloved girl at Waikiki Beach, which became a classic screen image.

After 1980s, this kind of "fashion item" even became the most common configuration of male characters in film and television dramas.

It just subverts the comfortable holiday feeling at the beginning of its birth. Hawaiian shirts have been infected with the rebellious gangster tough guy atmosphere in film and television dramas during this period, and there have been guns at the waist, cigarettes in hand and gold chains wearing sunglasses.

In Scarface, Al Pacino, who climbs all the way from Cuban refugees to Miami drug lords, wears a blood-red Hawaiian shirt.

The little plum in Romeo and Juliet reinterprets Shakespeare's famous play. The son of a modern gangster wears a Hawaiian shirt and still cries for love.

Printed clothing is such a charming mixture of romance and evil charm, which outlines the side of men outside the "basic style" and releases little-known charm.

It is this combination of tradition and subversion that not only creates charming characters, but also gives the times brand-new clothing inspiration.

There is also the concept of "traditional encounter subversion" in clothing, and the abstract flower printing capsule series launched by Dunhill.

It is called capsule series because this series is based on classic styles, which are classic and not easy to go out of date. It is suitable for wearing in any season-just like capsules, it means to concentrate essence.

The history of Dunhill, a British high-end menswear brand, can be traced back to 1893. This classic fashion brand has always insisted on making products with innovative design, excellent materials and exquisite craftsmanship.

Dunhill is deeply loved by political and business people for its elegant and advanced image, including the Duke of Windsor, international superstar Elvis Presley and other royal family members.

In recent years, many classic luxury goods are undergoing "rejuvenation" reform, and Dunhill Road is no exception. This series of flower-themed capsules poetically reinterpret the contemporary male image and carry the romance to the end.

Different from the Hawaiian shirt mentioned at the beginning, one of the highlights of this capsule series is that the flower elements are not laid flat on the cloth repeatedly like traditional printing, but are cleverly distributed in different positions of the clothing, highlighting the finishing touch of printing in a proper way of leaving white space.

Combining the Dunhill classic short-sleeved shirt version with printed fabrics, it sweeps away the business seriousness that the traditional version is easy to have and injects a young trend.

Although living in modern times, Dunhill never stopped paying tribute to and continuing the traditional spirit. Adhering to craftsmanship, self-sustaining luxury temperament, and reconstructing the unique context of Britain from a modern perspective.

For example, in this capsule series, Dunhill draws color inspiration from the colorful interior decoration of British aristocratic mansions, and reproduces the aristocratic temperament revealed between velvet curtains and embossed wallpaper.

At the same time, the series uses gorgeous brocade fabrics appearing in high fashion in the 20th century to reconstruct various patterns, which not only pays tribute to Dunhill, the home of traditional luxury clothing, but also echoes the sense of high-grade color matching.

Dunhill's innovative spirit can be seen everywhere in the printing design and manufacturing process of this series.

This time, Dunhill introduced some wearable items, such as sweaters, shirts, sweatshirts, etc., all of which adopted flip printing design, knitting technology and embroidery patterns.

Different from ordinary printing design, the technology of "flip printing" increases the sense of science and technology, and creates the digital form of overall printing by blurring the appearance of flowers. It can be seen that this is a bold attempt made by classic luxury goods for high street elements.

This kind of treatment makes the original solemn and elegant bouquet become a blurred and dreamy summer flower cluster, adding a bit of charm, making people feel like they are in a flower bed, which is distorted in an instant.

In addition to subverting classic clothing, accessories are even more eye-catching. This time, Dunhill reinterpreted the traditional dinner accessories, making them bid farewell to rigidity and boredom.

This purse can be worn on the side or around the waist, and the multi-purpose mode of one pack once again deduces the chemical reaction of tradition and subversion, catering to the fashion concept of the new generation.

Each of the three patterns introduced in this series has a unique abstract jacquard pattern design, which is both modern and elegant and practical.

In addition, the new "GT lock bag" released in the same period was inspired by the leather seats of modern luxury station wagons. While retaining the classic lock design of the brand, a new production process is adopted to make the bag look more avant-garde in color and shape.

In addition to the main bag, the same concept continues to small accessories and shoes. Dunhill weakened the leather element into a supporting role by strengthening the sense of sports function, but it also led to the luxury of being young and low-key

After talking about the single item, let's take a look at this series of new blockbusters.

The new series of blockbusters was filmed at London Institute of Contemporary Art, once again paying tribute to the traditional British architecture. With its strong cultural and artistic atmosphere, it highlighted Dunhill's unique British inclusive style and also showed a vivid and interesting series of single items.

It is worth mentioning that Dunhill also combined traditional photography technology with post-digital technology, and used CGI technology to draw animation on the basis of the original film.

So we can see that an "electronic romantic garden" has been built in the London Institute of Contemporary Art. The models are dressed in a series of clothes and are among wild flowers. The flowers and the anti-jacquard patterns on the clothes set each other off, showing the visual effect of turning inside and outside.

Recently, when elle men Ruishi》7 was published in July, Victoria Song wore a Dunhill floral jacquard turtleneck coat to show the gender charm of floral costumes.

So, if you are still worried about what to wear to go out for a date this Tanabata, it is better to learn about Dunhill's abstract flower printing capsule series!

Written by Wei lai