What is the introduction of advertising creative copy?

1, creativity is an important feature of advertising, and advertising creativity must have the characteristics of spreading information, accelerating circulation, improving the visibility of enterprises and products and being conducive to competition. Its purpose is to promote sales by means of art (painting and photography). It has four characteristics: timeliness, suitability, suitability for human nature and suitability for places.

2. Advertising creative copy is the soul of the whole advertisement, which forms the specific content of advertising information through a series of procedures and links such as theme creativity, structure and words, and through the understanding of products and the expression of words, so as to achieve the ultimate goal of attracting and inducing purchases.

3. The creation of advertising creative copy is divided into preparation stage, comprehensive analysis stage, conception stage and finalization stage. Advertising planning is a priority, advanced and guiding activity, and it is the program of implementing advertising action. Its strict logic and careful planning are important features of modern advertising. Advertising planning is an activity of wits and wits. If advertisers can use wisdom and be good at calculation, they can strategize in modern advertising activities and win thousands of miles.

4. Advertising planning is a kind of forward-looking operation planning based on the advertiser's marketing plan and objectives, on the basis of market research, and on the overall strategy and tactics of advertising activities.

5. Event planning is the pre-planning and design of various commercial activities, performing arts activities and cultural activities, so as to ensure that the activities can be carried out smoothly, achieve the purpose of the event organizers and generate certain benefits. Therefore, activity planning is also a kind of design behavior, but it is more specific and realistic, influenced by realistic political, economic, cultural and regional factors.