Public opinion out of focus in network communication and its enlightenment

School of Communication 20 19 News King Orange1178141456.

? "Out of focus" originally refers to a shooting technique of photography. Clear imaging can only be produced within a certain focal length range. If this focal length is exceeded, the imaging will become blurred. Based on this concept, Tong Lihua and others put forward in the article "The Out-of-Focus Phenomenon of Public Opinion in Emergencies and Its Enlightenment" that the Out-of-Focus Phenomenon of Public Opinion means that the public's right to know and speak has been improved due to the development of the Internet, and it is difficult for public opinion to be dominated by one party in the event, which makes the main line of public opinion evolution multipolar and even gradually deviates from the central topic of the event. For example, in the Lin Shengbin incident, some feudal superstitious information diverted the audience's attention. On the basis of the Internet, various network platforms give the public the right to release their emotions in the public discourse space. When people spread information, they also spread their own prejudices. The information under excessive emotional interference is no longer calm information, the public only discusses what they want to discuss, and finally public opinion loses focus.

? The focus of public opinion lies in the truth itself. When the truth is distorted, public opinion loses its focus. Every fact has many aspects, and this information provides great flexibility for communicators. The flexibility of thinking mode is proportional to the flexibility of information to some extent. Lippmann believes that the space, time and things involved in our views are all beyond our direct observation. Therefore, we should put them together according to what others say and our imagination. Because we can't directly attack the news scene, and in most cases, we can't have a direct dialogue with the news parties, the expression of others has become our way of understanding events, so in personal cognition, the expression of others will directly change the objective facts and change the truth. With the rapid development of the Internet, all parties of public opinion are playing games and wrestling, and the phenomenon of "out of focus" is becoming more and more common, which poses a challenge to the current network public opinion communication pattern. Personal emotional expression becomes dominant, objective facts become secondary, and the public's ability to accept real information is getting lower and lower. Out-of-focus public opinion often makes the public pay too much attention to factors other than events. In the whirlpool of silence, the voices of a few people were covered up and disappeared. The out-of-focus of public opinion sometimes dispels the seriousness of news. In order to cater to the public psychology, some media report entertaining narration and pan-entertaining expression, for example, in order to improve communication efficiency, make stalks and labels, aggravate the out-of-focus of public opinion, and make social news a kind of "carnival".

? When public opinion is out of focus, one thing is divided into many aspects by public opinion. Problems that may not be serious originally will cause great concern under the impetus of various public opinions, and the resources to solve this incident will also be dispersed. In some events that have subsided, because of the repeated spread and influence of many online public opinions, people will pay attention to the events again and make the situation ferment again. On the internet, everyone can speak, which means everyone needs to be responsible for his own speech. The media should not only bring true information to the public, but also improve their journalistic professionalism and guide public opinion. The public should keep their inner rationality, think independently and cultivate their sensitivity to the "truth" of a large amount of information. The government has vigorously built a public opinion supervision and guidance mechanism and social media platform, and built a perfect network rumor platform. Only when multiple subjects work together to build a public opinion field can we purify the public opinion environment and make public opinion no longer out of focus.