What are the basic courses of advertising?

The training scheme of each school may be different. Generally speaking, the training direction of advertising specialty includes brand communication and marketing strategy direction, advertising planning and advertising practice direction, advertising media direction and enterprise advertising strategic management direction.

Main course:

Introduction to advertising, advertising planning, advertising history, modern advertising, advertising evaluation, advertising regulations and management, advertising management, advertising media and communication methods;

Radio and television advertising, copywriting, graphic design, post-film and television, online advertising, film and television language, introduction to communication, introduction to advertising, advertising planning and creativity, advertising copywriting;

Advertising management and management, advertising media research, advertising camera and photography, practical art and advertising design, computer graphic design, etc. There are also some public courses: English, an outline of modern history of China, an introduction to the basic principles of Marxism, etc.

Extended data:

Advertising includes: advertising history, advertising copy, advertising planning, advertising strategy, advertising tactics, media selection, advertising psychology, advertising photography, advertising design, advertising management, advertising ethics and a series of principles and theories. These principles and theories reveal the basic laws of advertising activities.

Advertising is a comprehensive marginal science. Through the joint efforts of advertising researchers and advertisers, it summarizes a large number of successful and failed experiences in advertising activities, uses advanced research methods and modern scientific analysis technology to systematically sort out, synthesize and summarize advertising knowledge, and raises the experience to a theoretical level.

So as to explore the laws of advertising activities, form advertising principles and reveal the essence of advertising activities to promote commodity sales. At the same time, advertising activities are carried out through artistic means, so the influence of advertising on consumer behavior is also carried out through artistic forms.

With the development of modern science, the division of labor among disciplines is becoming more and more detailed. The number of modern science disciplines has grown to more than 2,400, and various disciplines have penetrated, crossed and influenced each other, forming some "marginal sciences".

Baidu encyclopedia-advertising major