Graduation internship (internship) report, graphic design advertising, 2500 words, you can email me, 45297385@qq.com.

College life in 2008 is fleeting, even though. In the brand-new year of 2009, when we were still hesitating on the tail of senior three, we were pushed to the society by time and reality. As a graduate of 2009, this winter vacation is our internship time. I knew what it meant when I reported to the internship unit with a letter of introduction. Those small emotions, troubles and challenges in school have become insignificant and on paper. If four years of university is a period of preparation and capital accumulation, what we should consider now is how to use and operate our own capital-that is, how to realize its value in society. We will have a brand-new identity and state, and we will face bigger and more realistic tasks and difficulties-independence, work and survival.

My internship unit, Xi Anlu Yin Printing Co., Ltd., is a small-scale private advertising company. Sparrows have all five internal organs, and time is tight. I can't help it. I worked as an intern here for a month.

My colleague-there are only five people who participated in the design with me, all of whom are students from some vocational and technical colleges, training courses and game colleges. At first, my attitude was very incorrect. I felt that they had poor academic qualifications, no formal and systematic study, and their aesthetics were also very problematic. And my education investment is higher than theirs, and my ability should be above them ... but this is not the case. My works are rarely used, and most of them are taken. But they are like a duck to water, and what they do is very applicable ... They have more practical, realistic and applied things than I do.

This problem is actually very common. I've always wanted to be an independent brand T-T, an independent brand of dolls. Its name is "Joy", and the Joy brand pretends to be a pet! Apply the designed, original and independent elements to the puppet making-Happy Card! "The more high-tech we have, the more we want to create an environment with high emotional capacity ... folk art is just in balance with the computer society. No wonder handmade sheets are so popular, even the popularity of country music is a reflection of electronic music ... "But how can independent brands and original works have commercial value? This is a difficult problem in China, because people's consumption concept is still difficult to change. They won't spend a lot of money to buy something that brings emotional pleasure and ideological blow, but they will think it is hypocritical. So the dream of establishing this independent brand was shattered.

However, I have also seen some successful examples, such as Chen Xingfu. As the creator of independent brand Chen Xingfu, he should have made huge profits. However, his operation will be more complicated. He is famous through the creative market, which is equivalent to the Midi Music Festival. His customer base is a group of young, emotional and unreliable youths. This won't last for years. ...

What I want to say is that I have learned a lot through my internship. Internship has had an impact on my whole attitude towards life. I have become a more stable, reliable and practical person, not just having unrealistic dreams (my father always tells me Don Quixote's stories for this reason). I may have a dream, that is, the dream of marionette. It can't be a big deal, it can't affect a country's artistic trend of thought in a certain period, and it can't make a lot of money, because it is too difficult to commercialize China's independent creativity. Maybe it can only affect a few people and bring happiness to a few people, but this is the only thing I can do. I will bring my design concept into it and bring some comfort to lonely individuals. Of course, I'll start by contacting the toy manufacturer. I will first make a set of concrete, systematic and touching toy design VI, and then sell it to toy manufacturers. Anyway, let me start with the employees. In addition, I am trying to create an environmental protection bag. Not to take part in the competition, but to convey such design concept and aesthetic taste to us in China.

I used to like listening to some angry songs. I was angry when I heard angry songs. Now I feel inspirational when I hear angry songs. I think it is life and reality that make us grow up and teach us how to be a man and how to be a man with a correct attitude. I summed up two aspects. One is dealing with others ... the difficulties in my work taught me to do things down-to-earth and slowly. Most of us occasionally have the psychology of laziness, coping and muddle through.

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This winter vacation internship, I chose a decoration design company, because I usually work in editing and typesetting at school, and I really want to go to a similar company outside for internship, so that the foundation is more solid and the technology is more comprehensive. The content of the internship is to learn graphic design (using Photoshop and CorelDraw). Because considering the possibility of engaging in this industry after graduation.

This winter vacation internship, I chose a decoration design company, because I usually work in editing and typesetting at school, and I really want to go to a similar company outside for internship, so that the foundation is more solid and the technology is more comprehensive. The content of the internship is to learn graphic design (using Photoshop and CorelDraw).

Considering that I may be engaged in this industry after graduation, I cherish this internship opportunity very much, deepen my understanding of various graphic designs in a limited time, and find out my own shortcomings. I benefited a lot from this internship. I feel that I have gained a lot in knowledge, skills, communication and communication with others. Generally speaking, this period of time is to cultivate, exercise and improve my comprehensive quality.

The first day I came to the company, I didn't know what to do, and nothing would fit in. I'm just looking here and browsing there. Finally, the teacher in the company showed me how to make some simple pictures by imitating the tutorial with Photoshop and CorelDraw software. Finally, I found something to do, and I began to make pictures obediently. To tell the truth, I used to do the same thing at school, but the effect was not very good, because I stopped doing it when I encountered difficulties or didn't understand it, but now I have a teacher around to ask me what I don't understand, which has benefited me a lot.

If you use a few tips in the process of painting, you can really get twice the result with half the effort.

After several days of basic training, the teacher finally let me participate in their planning. I was a little nervous at first, but then I gradually became familiar with the whole process of planning and post-production. Slowly, the teacher also gave me some more important things to deal with. This gives me a deeper understanding of this industry.

Through this internship, I feel that I have gained something in design. This internship is mainly to promote the improvement of our future work and business ability, enhance our future competitiveness and add a cornerstone for our future foothold. The teachers of the internship unit also gave me many opportunities to participate in their design, which made me learn many problems that were difficult to solve before, as well as the problems that I will face in the future design work, such as pre-planning and post-production. This internship has enriched my knowledge in this field, made me step forward to a deeper level, and promoted my foothold in the future society to a certain extent. However, I also realize that it is not enough to rely on internship these days, but also to accumulate bit by bit in my usual study and work and constantly enrich my experience. The road ahead of me is still very long, and I need constant efforts and struggles to really walk well.

Analysis of graphic design industry prospect and market prospect What is graphic design?

(1) The process of processing some digitized images with some special operations.

(2) It is a comprehensive content integrating computer technology, digital technology and artistic creativity.

Chapter 1: Understanding Graphic Design

Understanding the definition and concept of design will be the first step to understand design, which will help us understand the scope of responsibility as a quasi-graphic designer.

Section 1: Correction and Classification of Graphic Design

The word design comes from the English word "design", which includes a wide range of design and architecture: industry, environmental art, decoration, exhibition, clothing, graphic design and so on. However, the current name of graphic design is very difficult in ordinary expression, because the interaction between disciplines is wider and deeper now. Traditional definitions, such as the current name "graphic design",

Design) Visual communication design, decoration design ..., which may have a lot to do with the characteristics of graphic design, because design is everywhere and graphic design is everywhere. In terms of scope, it is related to graphic design. Functionally speaking, it is called visual communication, that is, using visual language to convey information and express opinions, while decorative design or decorative art design is recognized as extremely inaccurate.

Now, after understanding the scope and connotation of graphic design, let's look at the classification of graphic design, such as image system design, font design, book binding design, line recording design, packaging design, poster/poster design ... It can be said that there are as many designs as there are needs.

In addition, commercial design and artistic design obviously exist.

The second part: the concept of graphic design.

Design is purposeful planning, and graphic design is one of the forms that these plans will take. In graphic design, you need to use visual elements to spread your ideas and plans, and use words and graphics to convey information to the audience, so that people can understand your ideas and plans through these visual elements. This is the definition of our design. The bottom line of a visual work's survival should depend on whether it has the energy to touch others and whether it successfully conveys the information behind it. In fact, she is more like a interpersonal relationship, conquering the object according to charm. Does your design have the charm of capturing people's hearts? Whether it is love at first sight or being born, you need to be like a gentle gentleman, a rebellious son who is unkempt, or a rigorous scholar. In fact, graphic designers have multiple roles. You need to know yourself, know yourself. You need to be the object of investigation. You should be one of the objects, but you don't like it. Your design represents the customer's products. Customers need your feelings to impress others. You are actually a person who "sells" his feelings. Graphic design is an art closely related to a specific purpose.

Section III: Features of Graphic Design

Design is the combination of technology and art, and it is the product of commercial society. In the commercial society, the balance between artistic design and creative ideal, objectivity and restraint is needed, and it is necessary to speak for the client through the mouth of the author.

Design is different from art because it should be beautiful, practical, considerate and people-oriented. Design is a need, not just decoration.

There is no concept of completion in design. Design needs to strive for perfection, constantly improve, challenge itself and declare war on itself. The key point of design is to find that it can only be achieved through in-depth feelings and experiences, and it is a challenge for designers to impress others. Design should be touching, enough details can impress people, graphic creativity can impress people, color taste can impress people, material texture can impress people, … organically combine various elements of design. Also, designers should understand that rigorous attitude itself can cause people's mental shock.

Chapter 2: The Road of Graphic Design

There may be many different ways to learn design, because it is determined by the diversified knowledge structure of design. No matter what you used to do, no matter what you used to do, after entering the design field, your previous experience will affect you, and you will face challenges and be eliminated, just as it is impossible to achieve greatness according to people's subjective wishes. ...

Section 1: Are you sure you want to enter this field? -Knowledge structure of designers

Designing a diversified knowledge structure will definitely require designers to have diversified knowledge and information acquisition methods.

The first step: from the understanding of points, lines and surfaces, learn and master the basic knowledge of plane composition, color composition, three-dimensional composition and perspective; We need to have objective visual experience, establish a rational thinking foundation, master the physiological laws of vision and understand the concept of design elements.

Step 2: Can you draw a sketch? 1998 the survey results of the Australian industrial design advisory Committee show that the first of the 10 skills that design graduates should possess is: "excellent sketching and freehand drawing skills. As a designer, you should have the ability to express visual graphics quickly and unrestrained. Painting art is the source of design, and design sketches are the paper form of creativity. We have reason to believe that painting is the foundation of graphic design and the foundation of graphic design! "

Step 3: What did you miss? Lack of traditional courses, such as pottery, printmaking, watercolor, oil painting, photography, calligraphy, Chinese painting, black and white painting, etc. Too many, you still have to ask yourself! In any case, these courses will strengthen your practical ability, expressive ability and aesthetic ability at different levels. The most important thing is to let you know what art is, and more importantly, to discover your own personality, but it is also a long-term process.

Step 4: "Can I start designing"? Of course not. What are you going to design? Just when you are about to start playing games, do you know the rules of the game? But you don't have to worry, you have entered the professional self-study, which means that you have just started, and you will step into this field with perseverance, no impetuousness, no complaints and a pragmatic attitude. Let's take logo design as an example. What kind of background knowledge do we need, meaning, origin, characteristics, design principles, artistic laws, forms of expression, composition methods and why do we need to know? Why Coca-Cola is popular all over the world; Why are we eager to wear Lee jeans? As a designer, are you satisfied with the visual environment around us? Ask yourself, what is your design ideal?

Step 5: You can see the quality of the design. Do you know why? In the last step, you have unconsciously entered the imitation stage of design by learning the basic knowledge of design. In order to move forward, we must review the history, and then shift from learning theoretical books to learning predecessors and excellent designers. This stage is accompanied by a long process, and your design level may be very unstable. Sometimes confused, sometimes happy. With a lot of practice and gradually mastering the whole operation process of design, you begin to become a mature designer.

You need to learn the rules and then break them.

Section 2: Can you be an outstanding designer? -Requirements for designers

1. A successful designer should have the following points: a, strong and keen perception; B, the ability of invention and creation; Aesthetic ability of works; E, the ability to express design ideas; And comprehensive professional intelligence.

Modern designers must have broad cultural vision, profound wisdom and rich knowledge; They must be knowledgeable, sensitive and innovative problem solvers. They should consider social reflection and social effects, and strive to design works that are beneficial to society and can improve people's aesthetic ability and psychological pleasure and satisfaction. They should summarize the characteristics of the contemporary era and reflect real aesthetic tastes and ideals. At least you should understand that excellent designers have their own methods, clear images and logical views.

Designers must be confident and firmly believe in their personal beliefs, experience, vision and taste. No blind obedience, no narcissism, no arrogance, no drifting. Face it with a rigorous academic attitude, not for individuality or design. As a designer, you must have unique quality and superb design skills, that is, no matter how complicated the design topic is, you must conscientiously sum up experience, think hard, scrutinize repeatedly, absorb and digest the same type of excellent design essence, so as to achieve new creation.

3. As a profession, graphic design has a great relationship with the perfection of designer's personality, which often determines a designer's design level. The higher the level, the better his understanding, balance, discrimination, coordination and handling ability, which will help him overcome one obstacle after another in his design career, so designers must pay attention to personal cultivation. Scholars often say, "fix its shape first, then practice its products."

4. The improvement of design must be carried out through continuous learning and practice. The extensive participation and concentration of designers are contradictory and unified. The former is the source of inspiration and expression, and the latter is the attitude of work. Good design is not only the creation of graphics, it is the result of a lot of intellectual work, covering different fields and playing different roles, which can keep us open-minded and bring more information to our design. The most important thing in design is ideas, and good ideas need to be cultivated and incubated. Design also needs a broad vision, so that information has a broad source. An important feature of learning graphic design is analogy, and art is essentially the same. The continuous flow of culture and wisdom is the magic weapon to become an evergreen tree in the design field.

5. Individualized design may come from the long-standing cultural tradition of the nation and the design thought with rich national cultural essence. Nationality, originality and individuality are equally valuable, and regional characteristics are also one of the knowledge backgrounds of designers. Future designers are no longer narrow nationalists, but the symbol of each nation is more reflected in the national spirit, and the nation and tradition will also become schema or design elements. As a designer, we should take national traditions and culture seriously.

At present, although the market competition of graphic design is not small, there are also many benefits. A well-run studio with a certain number of customers has a monthly income of tens of thousands. What is important is that the graphic design studio is small in scale, with few people and even no facade. Therefore, it is a relatively profitable entrepreneurial project. Its business scope includes making light boxes, outdoor advertisements, print advertisements of newspapers and magazines, publication covers, posters, etc.

According to insiders, at present, many advertising companies give up the design department and outsource the task of advertising design. Most of them are given to some independent graphic design studios, and if advertising companies keep a design department, the monthly cost is between 30 thousand and 50 thousand yuan. Therefore, design outsourcing is a major trend in the advertising industry at present, which also gives many independent graphic design studios great room for growth.

If you are interested in computers, if you have the ability to do graphic design, your graphic design studio can be opened without too much talent, too many facades and a few computers. If you don't understand design, even for the first half of your life.