Traditional Culture Encyclopedia - Photography major - Workplace development of international buyers

Workplace development of international buyers

The era of professional buyers has arrived, and those who take the lead in becoming fashion buyers are bound to become upstarts in the fashion workplace. Today, with the integration of international brands and domestic markets, they have become industry leaders and brand targets. The professional ability of fashion buyers is no longer the attitude of fashion leaders, but more the ability of market, data, public relations, management and business negotiation. University of the arts london university of the arts london, formerly known as London College, was founded in 1986. It is one of the best art colleges in the world, uniting five of the most famous colleges devoted to art, design and other related activities in the world. These five professional colleges are: London Institute of Printing, London Institute of Fashion, Camberwell College of Art, Chelsea College of Art and Design and Central Saint Martin College of Art and Design. Together, these five colleges make London College the largest education center for art, design, mass communication and related technologies in the world. London College offers a wide range of courses with high teaching quality, ranging from preparatory courses and undergraduate diploma courses to bachelor's degree courses, master's degree courses and master's and doctoral degree courses.

The five colleges have a total of 65,438+06,000 students, including many foreign students from China. Nearly 2000 students graduate from London College every year, many of whom are active in the fields of art, design, mass communication and entertainment, and are quite successful. John galliano, Refaat Ozbeck, Terrence Kang Lan, Sue Coe, Garvey Cork, P-J Harvey and malcolm mclaren. Rodney Fitch, antony gormley, Gilbert and George, Alexei Searle, henry moore and BAFTA Film Award all studied in a college of London College. Many students come to London College to study in order to learn the specialized courses offered by the college in central London, such as art, design, fashion, news, media, retail and tourism. In this way, they can make use of the advantages of London College and establish close ties with many prestigious experts (artists, designers, broadcasters, photographers, etc.). ) and major professional institutions, which is a unique condition (London College has hired more than 2,000 experts as guest tutors). ? Other notable features of London College include: Kan Burwell Publishing House, Kan Burwell Collection and Cochrane Theatre; Le Phoebe Gallery in the center of St Martin's College of Art and Design, Eckersley Gallery in London School of Printing and Distribution, and London College Gallery in Davis Street. The Language Center of London College offers language courses all year round. Referred to as Zhonghe Fashion and cohim. In 2004, China took the lead in setting up the course of clothing display and home furnishings, and successively set up professional courses such as fashion buyer, advanced floral decoration design, fashion commercial photography, fashion design management and so on. Zhonghe Fashion is located in the world-famous 798 International Art Zone. Studying in an innovative environment like 798 International Art Zone, being close to many international artists, and absorbing various artistic elements and multi-angle fashion inspiration in the communication with artists have triggered a brand-new fashion perspective. Here we can provide you with the best fashion design materials and fashion ideas, so that you can truly connect with the international community. Initiate the "Panoramic Experience" training mode, take the lead in establishing a "lifelong" training service system to lead the development of domestic fashion industry, launch a gold award for exhibition design to measure the development of the industry, attract global fashion industry enthusiasts, build the largest professional talent export platform in China, and continuously train more than 5,000 high-quality professional designers to promote the development of China fashion industry.

University of the arts london and Zhonghe: International Training Course for Fashion Buyers

After three years' systematic investigation and analysis, China-Russia Fashion and University of Arts London jointly launched the international training course for fashion buyers.

● Walk into university of the arts london, one of the highest institutions of art and design in the world, and learn the best "fashion buyer" course.

● Many world-class fashion buyers teach the whole course, and the immersive learning atmosphere takes you into the circle of top international buyers.

● International senior fashion buyers invite you to set foot on the red carpet of London Fashion Week to jointly complete the 20 1 1 autumn and winter shopping.

● Senior professional buyers in London analyze and guide successful cases of independent comprehensive buyers' brands.

● Accessible contact with the buyers' departments of international first-line fashion brands and well-known department stores, listening to professional buyers deciphering brand success passwords, and gaining valuable development resources.

● Attend the graduation reception in university of the arts london and get the exclusive high-end platform for fashion buyers.

● Obtained the training certificate of fashion buyers in university of the arts london.

Learning content:

Professional courses for buyers (daily classes) Central Saint Martin College of Art and Design/London Institute of Fashion Design

Brand research such as Burberry and professional exchanges with brand studios such as Burberry.

Proposition research on famous shopping malls in London, such as alfred dunhill, paul smith and other British fashion brands.

Visit the London Fashion Week website

Attend the London Fashion Week ordering meeting and attend the London Fashion Week site.

Attend a lecture on fashion, London Fashion and Fabric Museum.

Research on the largest graphic library in the world-Renyi Library

Observation of Bond Street International Brand Experience Hallas

Chinese and Russian lecturers

Introduction of buyers and teachers

Toby meadows:

Toby Meadows's famous "Fashion, Brand and Designer: From Fashion Design to Brand Operation" has been translated into six languages and distributed all over the world. Today, Toby Medes is the founder and management consultant of three creative companies. He plays the role of a navigator in the whole clothing industry. He is a professional fashion management consultant in the world clothing industry, providing professional creativity and business consultation for the world clothing industry. Now she works in Belle &; Bunty (a brand sought after by major media and fashion circles, both victoria beckham and famous actress lindsay lohan Lohan are loyal fans) has been invited to give lectures in university of the arts london for many times in the past seven years. And participated in the design of a number of short-term targeted courses for the needs of the clothing industry, specifically for the industry brand management and promotion of the problems encountered in-depth analysis and answers. In addition, it also publishes clothing industry columns in Britain and many countries around the world. At the same time, he is a professional management consultant for hundreds of clothing brand enterprises. Besides, he also cooperates with many best-selling brands in the world. For example, market-oriented ready-to-wear brands such as GAP, ZARA and TOPSHOP. Luxury high-end brands: Ralph Lauren, Gucci, christian dior, alexander mcqueen and vivienne westwood. He has now set a benchmark and promoted the management of the entire fashion industry.

Hannah Middleton:

Hannah Middleton has 15 years working experience in the whole clothing industry, and now she is a senior brand buyer of House of Fraser (the company has 5000 ~ 10000 employees), one of the largest shopping centers in Britain. During her five years in office, she brought huge profits to the whole men's wear brand and served as the account manager of British brand Peter Golding. In the past three years, university of the arts london invited her to participate in the course design of buyers in her university many times, because Hannah Middleton's teaching experience is biased towards the practical operation of industry experience, which is very market-oriented compared with the course theory.