What are the VI design steps?

Zhonghui design (professional VI design company):

VI design refers to visual image design, which refers to the image and characteristics displayed by enterprises or brands in visual aspects, including trademarks, fonts, colors, patterns and other elements. The purpose of VI design is to shape corporate image and convey corporate culture, ideas and values through vision. The following are VI design steps:

Brand research: First of all, we need to conduct in-depth research on the brand, including brand history, competitors, target users, market trends and other information. By understanding this information, we can better grasp the personality and characteristics of the brand.

Brand positioning: according to the research results, determine the brand positioning strategy, including the customer groups served by the brand, the brand's core value proposition, the brand's voice and language style.

VI design principles: formulate VI design principles according to brand positioning and corporate culture, such as color matching, font selection, logo design, etc.

Design LOGO:LOGO is the core part of VI design, which should be designed according to brand positioning and VI design principles. The logo should be concise, easy to identify, distinctive and unique, and consistent with the brand image.

Choose color scheme: color is the soul of VI design and plays an important role in conveying brand information and image.

Zhonghui Design Original VI Design Works