What advertising functions does Sony's mobile phone have?

What advertising functions does Sony's mobile phone have?

The Secret of Sony's Mobile Advertising Function

In today's highly competitive mobile phone market, marketing strategy is becoming more and more important. Sony, a world-renowned electronic product manufacturer, has also introduced many impressive advertising functions into its mobile phone equipment.

First of all, Sony's photography function is commendable. Sony mobile phone is equipped with high-quality bottom sensor, and its excellent camera ability has been loved by many consumers. In addition, in advertising, Sony often uses pictures and videos taken by its mobile phone as advertising materials to show consumers the excellent photography ability of the mobile phone.

In addition, the sound system of Sony mobile phone is also excellent. From flagship machine to mid-to high-end models, they are equipped with excellent sound processing chips, which can provide high-quality sound output. This advantage is also widely used by Sony in its advertisements. Sony will use the video of a concert or live performance shot by a mobile phone as a soft advertisement to show its excellent sound effects and leave a deep impression on people.

Secondly, the waterproof ability of Sony mobile phone is also an important advertising highlight. At present, the initiative advocates environmental protection, starts zero garbage consumption, and allows consumers to avoid buying disposable plastic bags to fight against rainy days. In order to meet the needs of consumers, Sony launched a waterproof mobile phone (Xperia series), which strongly emphasized this feature in the advertisement.

Finally, Sony also added some practical auxiliary functions to the mobile phone, such as gesture control and side screen. These functions have also become a major selling point of Sony in advertising.

In short, Sony's mobile advertising functions cover photography, sound effects, waterproof and practical functions, and the success of these advertising spaces has also formed a distinct difference between Gensonnie and other brands.