The role of advertising photography

In the surging economic tide, all kinds of advertisements compete with each other, which is dizzying. However, among many advertising media, as a whole, no one can compete with photography advertising. Whether indoors or outdoors, newspapers, magazines, text columns, colorful flag light boxes and direct mail networks are almost everywhere. Compared with other media, photographic advertisements are superior in intuition, richness, communication and aesthetics. Even TV advertisements, which are called "super concentrated, super time and space, super expressive", are only more dynamic and sound than photography advertisements, and obviously inferior in timeliness, convenience and economy.

In today's digital age, with the interconnection of multiple media and the integration of multiple technologies, the communication advantages and advertising effects of advertising photography are becoming more and more obvious. With the improvement of digitalization and the increasingly developed network, the application rate of advertising photography will be further improved. Advertising photography plays an irreplaceable role in the economic tide.

As we all know, "creativity is the soul of advertising", and advertisements without creativity will be submerged immediately. The passivity of advertising audience is very common, and no one wants to consciously appreciate an advertisement except advertisers and advertisers. Only advertisements with unique creativity and great aesthetic feeling can make the public suddenly attracted unintentionally, from unintentional glance to attention, to appreciation and interpretation, thus leaving an impression. Originally, the intuitive and rich communication characteristics of photographic advertisements are unique in the melee for eyeballs. However, due to the lack of creativity, many advertising photographs are not satisfactory. How straightforward, less subtle, more imitation, less innovation. Exaggeration without connotation, aesthetic cutting and logical deformation can be seen everywhere, trying to cover up the deficiency of creativity with strangeness. This kind of photographic advertisement, which is neither novel nor formal, and divorced from the characteristics of goods, naturally has no market.