Female Students' Entrepreneurial Stories: Creating a "Poetry Collection Life House" and Earning Romantic Wealth

Female Students' Entrepreneurial Stories: Creating a "Poetry Collection Life House" and Earning Romantic Wealth

The' Poetry Collection Life House' is not selling flowers, we are selling a beautiful lifestyle, and there will be more SKUs in the future.

This is the first exotic flower shop in China that sells poems. Poetry comes from beautiful women, flowers come from Holland and Australia, and most of the people who place orders on Taobao are artists. The shopkeeper claimed that "he is not selling flowers, but a beautiful way of life" ...

"Romantic Little Demon" wants to open a home.

Flower shop selling poems

Liu Min, a Beijing girl born in 1980s, is beautiful, smart and lively. After graduating from China Communication University, I worked as an editor and later became a senior advertising salesman. Besides coffee, I like flowers best.

20/KLOC-One day in April, 2004, Liu Min went to her best friend Shen Li's house for afternoon tea. Shen Li was a senior editor of Harper's Bazaar, when she just got married and moved into a new home. Interestingly, Shen Li often plays soothing music, bakes sweet cookies, puts beautiful flowers at home and invites friends to have afternoon tea. She said, "It's comfortable and slow to spend time with flowers every day."

When chatting with friends, Liu Min learned that Shen Li took flowers home when she was shopping in the supermarket in front of her house, but the flowers were always in a mess. First of all, it's troublesome to take them home. Second, small flower shops really don't deserve the desired effect. Shen Li said that if a brand sends beautiful flowers home every week, she is definitely a "hardcore user" of the other party! I didn't expect my friend to say a word, but Liu Min's eyes suddenly lit up. Why not open a "wonderful flower shop selling poems"?

As many people know, Taylor Tomasi Hill, the former director of styling accessories for Marie Claire, a world-famous fashion magazine, also worked in a flower shop after she resigned. Her initial reason was that she was "too busy at work to take care of her family life". Perhaps, beautiful women all have the dream of opening cafes and flower shops, and they hit it off on such a big event as resigning and starting a business. "Shen Li does content in Bazaar, and I do business. We can both be fashion magazines and flower brands. It shouldn't be too difficult. " Liu Min is full of confidence in being a boss.

The first customer is Su Mang, the "queen of fashion".

When Liu Min made a market survey, she found that many women like flowers, and people have a great demand for them. But some high-end flower shops are too expensive, and a small bunch costs hundreds or even thousands of dollars. Although the flowers in street shops are cheap, the quality is generally poor. If you go to the wholesale market, most people have no energy to run once a week. At that time, she and Shen Li felt that this was a market gap.

Liu Min and Shen Li went to resign together, and they were particularly nervous at that time, because they were both "veterans" of Bazaar, fearing that they would be unhappy if they suddenly left their boss Su Mang. After listening to their plan, the "Fashion Queen" was really sorry, but Su Mang finally gave the green light with a smile.

On June 20 14, the "Poetry Life House" of Liu Min and his partners was grandly opened! Unusually, the flowers sent here are accompanied by a corresponding poem. Liu Min said that they choose poems first and then design flowers every week. I will make a very beautiful poem card and give it to the guests with flowers. This kind of practice sounds very poetic, giving people roses, lingering fragrance in their hands. To the surprise of the two beauties, the first customer of "Poetry Collection Life Museum" was the former boss Su Mang, who specially ordered flowers for her family for one year.

Poetry Museum is actually a flower O2O platform. Liu Min introduced "One flower and two flowers in a bunch, one song and two songs in a collection" to friends in the entertainment circle on WeChat. It records the changes of each person's own seasons through the combination of poems and flowers, with 52 poems and 52 flowers a year, thus bringing users a beautiful life experience. Unexpectedly, this new thing caused a sensation in the entertainment circle of literary and art circles.

In fact, Su Mang is not the only one who inadvertently made a free "image endorsement". Liu Min also has many unique features in specific operations. For example, the flowers here are not only equipped with poems, but also the boxes filled with flowers, the paper printed with poems and the printing methods are all traditional handicrafts. The "Poetry Collection" team searched all over the country, found professional craftsmen who made boxes, and created boxes that could stand flowers, aiming at "respecting the opening of each petal".

Most of the express flowers outside are packed "lying down", which is easy to cause vibration, extrusion and deformation during transportation, and their flowers have achieved "standing beauty" after countless experiments. The printing method of poetry collection is also the skill of experienced craftsmen, which is complicated and needs to be handmade again and again, but the final effect is quite exquisite.

In addition to these excellent packaging, the collocation of flowers themselves should not be sloppy. The flower collocation design of the poetry collection hall all comes from another partner-salon. Prior to this, he worked as a floral designer in the high-end wedding customization industry.

Because of her work experience in fashion magazines, Liu Min positioned her brand as a service elite, because "most of them are in a fast-paced life and work, but they pursue a high-quality and beautiful life and long for a convenient and elegant lifestyle".

The female manager of a foreign company told Liu Min that she and her husband had been married for many years, and their feelings were getting worse. Her husband wants her to take care of the family, but she always feels busy at work and has no time. Later, the female manager began to order flowers in the poetry collection life house. On Friday, she wanted to collect flowers the next day, but when she saw the mess at home, she made them look particularly good for this bunch of flowers. When the flowers arrived, she felt that she had to make a family dinner to deserve such beautiful flowers. In this way, after a few weeks, my husband didn't know that she did it for the sake of flowers, but only felt that his wife was as emotional as when she first got married. So the two began to make an appointment to go to the movies again, and they became sweet again.

This sweet story of "a bunch of flowers change a home" deeply touched Liu Min. "Women in the workplace are actually very tired, but while pursuing personal value, they should also learn to slow down moderately, enjoy the beautiful scenery and enjoy life." She uploaded this sentiment told by the female manager to the internet, which immediately aroused the resonance and praise of many netizens!

Ambitious,

Be the first aesthetic e-commerce brand in China.

For poetry collection, the storage, preservation and logistics of flowers are a big problem. In winter, "the water-retaining cotton under the bouquet froze, so we paid for it ourselves and changed the delivery standard to fresh delivery." Liu Min said that their flower shop wrapped the flowers on the same day and delivered them to users the next day. Due to the particularity of some flower materials, there is also a problem of loss, so logistics will be required to try twice in advance before delivery every week to prepare for the adjustment of flower materials.

In order to make the user's experience fresh enough, "Poetry Collection" will hold a poetry selection meeting and a floral design meeting two weeks in advance. "Everyone at the scene has great enthusiasm for the poems they chose. After reading it, they will share the story behind it, and then editors, designers and photographers will discuss the content of the poem, the collocation and shooting of flowers. "

In the operation of the company, Shen Li is responsible for online operation and brand tonality control, and Liu Min is fully responsible for offline production and operation.

Wechat official account, opened the "Poetry Life Museum", with fresh temperament. "Poetry Collection" became famous overnight, and even Liu Min himself felt that it "developed too smoothly" because the company never spent money on advertising. The spontaneous customization and reprinting of celebrities and stars in Weibo and WeChat sometimes leads to the situation that the flowers of poetry anthology cannot be ordered and the bouquets are temporarily modified.

When it comes to the company's prospects, Liu Min is full of confidence. "With the continuous improvement of China's per capita consumption level, there is an unmet demand in the daily flower consumption market. In 20 14, the total national flower sales reached160 billion yuan, and it is expected to exceed 200 billion yuan in 20 17. " She said that in addition to high-end customers, many middle-end families now have the desire to upgrade their consumption after their lives are stable. They are not only satisfied with the rigid demand of buying a house and a car, but also have more spiritual needs than before. Moreover, every week, they send their guests well-matched theme bouquets, which will definitely decorate each other with warm and beautiful days!

In the future, they will make the poetry collection museum a brand of various lifestyles and make the vertical field the ultimate. When people talk about "poetry collection", they will feel that "this is an aesthetic e-commerce brand".

Liu Min emphasized: "The Poetry Collection Life Museum is not selling flowers, but selling a beautiful lifestyle. We will have more SKUs in the future. It may be other products that let more people come in and show their beautiful lifestyle in the form of images and pictures, or it may be a physical store in a plant restaurant. "

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