What is the idea of starting a business?

The basic stage of starting a business

First stage

In the survival stage, products and technologies are used to occupy the market. As long as you have ideas, you can engage in relationships (sales).

stage Ⅱ

In the stage of corporatization, standardizing management and increasing enterprise benefits require entrepreneurs to upgrade their thinking from concept to thinking, while the original relationship is transformed into channel construction, and the company's sales are completed by channels, and the team is initially formed.

The third stage

Group match. At this time, relying on hard power (the core competitiveness of industrialization), the whole group and its subsidiaries form a system platform, relying on a team to complete management through the system platform, (human governance becomes corporate governance), sales becomes marketing, and regional channels become regional networks.

So as to form a system. Thinking from plane to three dimensions. At this time, you can retire, and entrepreneurs will have a cash flow system (money-making machine) to work for you 24 hours. This is the ideal state that many entrepreneurs dream of achieving.

The fourth stage

This is the highest realm of entrepreneurs, and the group headquarters stage is borderless operation, which is also commonly known as multinational companies. The system platform of the group headquarters and the operating systems of each sub-group form a system.

The group headquarters relies on a borderless core competitiveness (soft power) that can cross the industry boundaries, and the sub-groups form the industry core competitiveness (hard power), which will enable all walks of life of the group to reach the performance level and speed that can not be achieved in the case of single-player combat. Thinking has changed from three-dimensional to multi-dimensional, which is the highest level that enterprises can pursue and achieve.

directed

Many young entrepreneurs may have 10 good business ideas, but entrepreneurs should only pay attention to one of them. Don't entrepreneurs look like Jack? JackKerouac (the representative of the "Beat Generation" in America) has the same casual style, so don't easily shift your attention from one goal to another.

Extended data:

Household type

With the development of economy, more and more people are engaged in entrepreneurship. According to the survey of scientific investment, domestic entrepreneurs can basically be divided into the following types:

(a) Survival entrepreneurs

Surviving entrepreneurs are mostly laid-off workers, farmers who have lost their land or are unwilling to stay in the countryside for various reasons, and college students who have just graduated and cannot find a job. This is the largest number of entrepreneurs in China. Tsinghua University's survey report said that this type of entrepreneurs accounted for 90% of the total number of entrepreneurs in China. Many of them were driven to Liangshan to make a living.

Generally, the scope of entrepreneurship is limited to commercial trade, and a small amount of industry is engaged, which is basically a small processing industry. Of course, there are also large and medium-sized enterprises that have grown up because of opportunities, but the number is very small, because the domestic market is not like when Liu Yonghao Brothers, Lu and Nan Cunhui started their businesses more than 20 years ago, with economic shortage, chaotic mechanism and opportunities everywhere. In today's era, as the saying goes, it is unrealistic to rely on opportunities to achieve great things.

Active entrepreneur

Active entrepreneurs can be divided into two types, one is blind entrepreneurs, and the other is calm entrepreneurs. Most of the previous entrepreneurs were extremely confident and impulsive. This kind of entrepreneurs, mostly gambling enthusiasts, like to buy lottery tickets, like gambling, and don't like to review the probability of success. Such entrepreneurs are easy to fail, but once they succeed, it is often a big undertaking. Calm entrepreneurs are the essence of entrepreneurs. They are characterized by planning before moving, not fighting unprepared battles, or mastering resources or technology. Once they act, the probability of success is usually high.

(3) entrepreneurs who make money

Entrepreneurs who make money have no clear goals except making money. They just like starting a business and the feeling of being a boss. They don't care what they can and will do. They may be doing one thing, or they may be doing another, and what they are doing may be completely irrelevant.

Some even have no obvious interest in making money and never consider the success or failure of their own business. Strangely, there are not many entrepreneurs who make money, and the probability of entrepreneurial failure is not higher than that of diligent people. Moreover, most of these entrepreneurs are happy.

(d) Creative, innovative and entrepreneurial entrepreneurs.

This entrepreneurial model requires high personal qualities of entrepreneurs. Successful entrepreneurship often leads to unicorn enterprises and sometimes new business forms.

Entrepreneurs should first deal with the relationship between creativity, innovation and entrepreneurship: conventional thinking and innovative thinking produce creativity, creativity is the foundation of innovation, creativity is one of the power sources of entrepreneurship, the combination of innovation and entrepreneurship forms a new mode of production, a good atmosphere of innovation and entrepreneurship is more likely to stimulate people's creativity, and creative innovation and entrepreneurship combination chain is an important source to promote the development of various industries and social prosperity; The second is to allocate resources.

(e) Repeated entrepreneurship

Cognitive iteration, product iteration, organizational iteration, marketing iteration, and continuous iterative entrepreneurial model in the Internet age.

Cognitive iteration. The cognitive standard of Internet iterative entrepreneurship is to build super ip. Enterprises should establish a high-dimensional and imaginative cognition in market segments. Let the big market know what you really are. Let users know whether you are advanced or backward. Have you improved your cognitive ability to lay out the future? Cognitive iteration is the future-oriented banner of enterprise IP.

References:

Entrepreneurship (realizing value and starting a career) _ Baidu Encyclopedia