How to deal with the emerging tourism development trend under the background of individualized tourism demand?

Major listed companies in tourist attractions: At present, domestic listed companies in tourism industry mainly include Zhangjiajie (000430), OCT A(000069), Huangshan Tourism (600054) and Tianmu Lake (603 136).

Tibet tourism (600749), etc.

The core data of this paper: the structure of tourism consumption amount

The loss of tourist attractions exceeds 50%

The epidemic situation in COVID-19 poses a great challenge to the management of tourist attractions. According to the preliminary statistics of China Tourist Attractions Association, during the Spring Festival in 2020, the income loss of national scenic spots reached more than 90% in the same period of 20 19. Under the influence of multiple factors such as price reduction marketing and sharp drop in inbound tourism, the income loss of scenic enterprises in China will reach 40%-50% of the income level in the same period of 20 19. The overall income loss of the scenic spot industry will be significantly higher than the overall average level of the tourism industry.

After the epidemic, tourism consumption is mainly concentrated in 1-2000 yuan.

According to the data of china tourism academy and Ma Honeycomb, in 20021year, tourism consumption mainly concentrated between 1000-2000 yuan, accounting for 48.5%.

Accelerate industrial transformation and upgrading

After the epidemic, enterprises in scenic spots should create new scenes, new activities and new experiences, promote secondary consumption, comprehensively promote the innovative development of scenic spots, achieve win-win cooperation, and realize the integrated upgrading of content, format, product development, business recovery and income structure transformation.

Promote wechat marketing

As of June, 20021year, the monthly active users of wechat reached 125 1 billion. With the support of a huge user group, WeChat can be used as an APP for tourists to visit the park, providing convenience for tourists, reducing operating costs for scenic spots and helping scenic spots to upgrade their industries.

Develop smart tourism

After the outbreak, the state issued a series of policies to help the development of tourism. Among them, the development of smart tourism is the main theme, and the specific contents are as follows:

To sum up, in the post-epidemic era, enterprises in the tourism industry should accelerate industrial transformation and upgrading and develop smart tourism.

For the above data, please refer to the Analysis Report of China Tourism Market Foresight and Investment Strategic Planning by Forward-looking Industry Research Institute.