How to do a good job in children's wear business?

First of all, the location of the store is very important. If it is a small business, it is best to choose near the community to ensure passenger flow and repeat customers.

Purchase channels, and eyes, choose the one that suits the popular style.

Moreover, service is also very important.

You can operate baby products in children's clothing stores, such as milk powder, complementary food, diapers and so on.

Store display:

1, formula: planning center, regional display, key display, overlapping patterns, hanging people, positive and negative, color echo, dynamic and realistic.

Planning center: the first thing customers see is the golden position, the image wall and the center of the store. The golden position is located at the waist, slightly higher than the head.

District display: the display is divided into boys and girls' areas, or children's wear and supplies areas. Children's wear area should be divided into boys' area and girls' area around the image wall

Highlights of the exhibition: the recommended seasonal clothes should be worn on the model or hung in a golden position or stacked;

Folding pattern: when stacking, use 2-3 pieces of clothes to fold the pattern on the clothes. For example, a piece of clothing has a little dragon logo, and three pieces of clothing can fold the head, trunk and legs respectively.

Hanging people: hanging clothes should be well matched with underwear, sweaters, down and pants, just like real people wear them.

Front side staggered: the front side staggered, the coat hung on it, and the pants matched with the coat hung on the lower side.

Color echo: the color echoes from top to bottom, and the neckline or cuffs of the coat are lace, which is best matched with jeans and lace trouser legs; The left model has red underwear+white coat, and the right model has white underwear+red coat. The top is a navy coat and the bottom is navy pants.

Dynamic realism: In order to make clothes spiritual, you can put the cuffs of your coat into your coat or pants pocket. The pants should be made of plain paper and the legs should be bent upward. The more dynamic and real it is, the more it can arouse customers' desire to buy.

2, model wearing: the whole body model should wear underwear, sweaters, coats, pants, etc. Like the actual dress at that time. The full-body model can be placed in the window, and the baby's full-body model should be placed on the floor of the side cabinet above the middle island.

Bust model: often placed on both sides of the image wall, mainly wearing some recommended clothes.

Other clothes with different styles and colors can be worn on the same model, such as long-sleeved T-shirt+half-sleeved T-shirt+pants with different styles. The inside is big, the outside is small, and the trouser legs are rolled outside. Turn up the neckline, cuffs and hem to attract customers' attention. Girls can wear several skirts to give customers a feeling of elation.

3, some common sense: suspender skirts, vests (vests) should be equipped with underwear or other clothes, not separately displayed. Good shopping malls require children's wear counters to be displayed once every half month.