Want to open a photography studio, how to do market research?

You want to open a photography studio. To sum up, there are three points: site selection, product positioning and advertising. These all need to be investigated before making a decision, and the three are combined with each other.

First, site selection.

1. Determine the radiation range of the photography studio.

2. Product segmentation. Decomposition of photography related services (such as wedding dresses, family photos, photos, price levels, etc.). ).

Speaking of which, there are two possibilities for site selection:

First, you have a clear product positioning in mind (that is, the service content, service quality and price of your studio). According to the product positioning you choose, mark the radiation range of products with the same positioning in other photography studios on the map, find the non-radiation area, investigate the population data and consumption level, and determine whether this area is suitable for opening a studio; Or analyze and choose in the radiation area and participate in direct competition.

Second: you don't have a clear product positioning in mind. Then it is necessary to mark the radiation area of each market segment on different maps, find the area without radiation and investigate the population data and consumption level, or analyze the radiation area and participate in direct competition, and at the same time investigate the existing studios to confirm the saturation of the market segment. Optimize the combination of unsaturated market segments as your main service products. (For the specific location of the photo studio, such as streets, intersections, traffic arteries, etc. , you can judge and choose by yourself)

Second, product positioning. It has been introduced in site selection, mainly to tap unsaturated market segments and strive for its own market space.

Third, advertising. (1) Analyze the service products and advertising strategies of competitors. (2) according to the population data, consumption level and product positioning to find and determine the target market population. Combine (1)(2) to effectively publicize the target population.