In-depth analysis: what should I pay attention to when opening an imported maternal and child store?

First, opening a maternal and child store in a township will encounter the following two common situations!

1. The stock is too high to sell.

2. Villages and towns are more casual. I like to take it here, but if I watch it there, something will be damaged.

3. Some goods are sold out at once, others are not, because the town is not big, so everyone will discuss which is good and will help you publicize it for free.

Second, the following is the experience.

The first thing you have to do to open a maternal and infant store is to choose a site, do market research and invest in the budget! Followed by the source of goods, documents. Summary of shop opening process.

Experience of opening a maternal and infant shop

First, the market survey of opening a maternal and child products franchise store is divided into three parts:

1. Survey of consumption structure: Different economic levels will produce different consumption structures. First of all, it is necessary to determine the average consumption of local babies for one year. According to the data of 4500, the following figure belongs to low consumption, and the above figure belongs to high consumption.

2. Investigation of competitive environment: From a macro perspective, the joining of maternal and infant stores is in the growth stage and has a broad prospect. However, disorderly competition is more serious in some places. If the local competition has entered the Spring and Autumn Period and the Warring States Period, and there is no particularly ideal storefront and sufficient investment, it is best not to get involved.

3. Geographical survey: What kind of residents are the selected storefront radiation circle? Are they going to pass by here, or are they going to come here when shopping?

Second, the address selection:

How to open a baby shop? A good location of a maternal and child store will enrich the business behind it.

1. The location of maternal and child stores should be selected according to the business orientation of their own stores.

2. Try to avoid being located in a street subject to traffic control, and have a suitable parking space in front of the store.

3. Don't open a mother-baby shop in areas with few residents and slow growth of residents.

4. It is necessary to know in advance whether the store is likely to be demolished in the near future, and whether there are property rights disputes or other problems in the house.

Third, the investment budget

How to open a baby shop? Unless you have rich experience, it is difficult to open a pregnant and baby shop independently. So joining a pregnant and baby shop is a shortcut. So if you want to know how much it costs to join a pregnant and baby shop, you must first know what you need to invest.

In addition to the high rent, the decoration, shelving, publicity and promotion, staff salaries, procurement costs, daily management costs and other expenses of a baby shop are not small. Among them, the rent and employee salary need to be fixed every month, while the decoration and shelves are one-time investments, and the purchase cost is more for the opening of new stores, so the cost is the highest. In addition, some liquidity is needed, which is the main place to use money to open a pregnant and baby shop.

Let's take a medium-sized shop in a third-tier city with an area of about 100 square meter as an example, and calculate how much the investment is:

Rent: 1 10,000 yuan/month, middle decoration: 20,000 yuan, employee salary: 2,000 yuan/month (2 people), initial purchase: 60,000 yuan, publicity and promotion expenses: 1 10,000 yuan, working capital:16,000 yuan, totaling about/kloc-

Fourth, the purchase channel.

How to open a baby shop? Baby stores have high requirements for products. How can we serve these consumers well and achieve certain results in sales? This requires a reasonable and safe purchase channel.

1. Brand manufacturers purchase goods

2. Regional manager

3. Mother-infant exhibition

4. Maternal and infant wholesale market

5. Online Alibaba Wholesale

6. Join the maternal and infant chain store

7. Online shopping platform purchase

Verb (abbreviation of verb) file processing

1, apply for individual business license

2. Seal engraving (company seal, financial seal)

3, for the organization code certificate.

4. Apply for local tax registration certificate.

5, for health permits and environmental assessment.

6, for the national tax registration certificate.

Sixth, the process

1. Capital contribution budget analysis

2. Shopping center research

3. The location of infant supplies store

4. Decoration of baby products store

5. Decoration construction

Prepare for opening a shop

7. Decoration inspection

8. Trial operation

Summary:

How to open a baby shop? In the maternal and child products market, maternal and child products have always been a hot field, but the safety requirements are very strict. Therefore, the daily operation of the maternal and child store needs some skills. Please click to read the details.

1. Management skills of baby shop

In the maternal and child products market, maternal and child products have always been a hot field, but the safety requirements are very strict. Therefore, the daily operation of the maternal and child store needs some skills. Bian Xiao has the following four suggestions for the daily operation of maternal and infant franchise stores.

1. Price factors of exclusive products for mothers and babies

The price of maternal and child products ranges from tens to hundreds of yuan. The price is not very high, but strict requirements are needed in quality. This is because of the physiological needs of infants and parturients, infants are delicate and have low body resistance, so high-quality products are needed to ensure the quality of products.

2. Fabric factor

In some maternity stores, pure cotton maternity clothes have always been very popular, because in the eyes of consumers, pure cotton is associated with comfort, and in recent years, clothing fabrics have always paid attention to environmental protection, so the main fabrics of maternity clothes are soft, moisture-absorbing and sweat-wicking.

3. Style factors

In terms of style, the store owner of maternal and infant franchise stores should learn to follow the fashion. Today's parents are people of the new era, their life requirements need to follow suit, and their aesthetic concepts are very different from before. Therefore, in the purchase, stores need to observe, ask and inspect more before they can enter the popular products.

4. Purchase channel

This is a problem that needs to be paid attention to in maternal and child products franchise stores. Purchase also represents a certain business philosophy, that is, to obtain the maximum profit at the lowest cost. It is best for franchisees to choose headquarters or factories that have been operating for many years, because the goods in these places will be guaranteed to some extent. For the sake of its own reputation, the headquarters will never provide some inferior products to its allies, and it also has a certain complete return mechanism.

Need to do it after opening a shop

First, do activities.

1, lottery promotion

After consulting shopping, you can understand the customer's needs, give appropriate gifts according to the customer's needs, or give gifts for free as a trick to attract customers into the store. Determine the category and brand of promotional activities in advance, and apply for activity support from suppliers and manufacturers, and ask the personnel of suppliers or manufacturers to cooperate and give preferential treatment to the activities.

2. Discount promotion

For some products that change seasons and clear inventory, you can stop price reduction promotion, or set discounts for some products with high gross profit.

Step 3 Buy and offer promotions

Customers who buy a maternal and child product can give away related products, complete joint or bundled sales, and use hot-selling products to drive the sales of peripheral products.

4. endorsement promotion

Maternal and infant stores can launch endorsement selection activities from member babies and select endorsement babies by voting. The purpose of this move is to attract customers' high participation, strengthen the interaction with maternal and child stores and play a role in brand promotion.

Sponsor promotional activities

In order to increase the brand awareness of maternal and infant stores, in addition to advertising in the media, we can also invest a small amount of money in some public welfare activities.

6. Ticket promotion

Maternal and child stores can organize activities such as "education" and "parenting lectures". Inviting customers to participate after giving tickets not only shows the taste, but also plays a good publicity role, and the customer participation is also very high.

7. Top-up promotion

Encourage store members to recharge their consumption, set the level and standard of recharge, and set different levels of privileges, benefits and discounts for maternal and child store members according to the recharge amount.

8. Linkage promotion

We can cooperate with relevant institutions in the region, such as infant swimming pools, children's photography centers, kindergartens, maternal and child health centers, etc. In this way, the coverage is wide, the customer needs are complementary, and at the same time, high-quality customer resources can be exchanged with each other to achieve a win-win situation.

Second, operational skills.

1.

At present, the baby sports industry as a whole lacks products that can provide customers with scientific parenting services. Therefore, baby products franchisees can choose to find some shopping guides with professional parenting experience to guide their customers, which will help baby products franchisees to establish customers' trust and dependence, guide and complete product sales through professional knowledge and consulting services such as parenting, nursing and products, and add features to the traditional single product sales form to better meet customer needs.

2. Consider the problem from the customer's point of view

Doing business is a customer's business. To put it bluntly, what you earn is the customer's money. Therefore, if you want your baby products franchise store to be sent away by customers, you must learn how to put yourself in the customer's shoes and think from the customer's point of view. Listen to customers' opinions, put yourself in their shoes to provide customers with appropriate services, and accumulate more popularity for baby products franchise stores.

3. Grasp the market and strive to innovate.

In addition to grasping the market, we should also strive to innovate when opening a franchise store for baby products. We should not always follow others or simply copy or imitate others. As long as we show the characteristics of our store and provide more and better added value, we will increase customers from time to time. In terms of innovation, we must seriously stop investigating the market in advance, and then refer to the actual demand of the market, make targeted and planned innovations in services, products and projects, and grasp the market to earn more.

Ensuring profitability is the ultimate goal.

To open a franchise store for baby products, we must ensure the reasonable profit of the store. We shouldn't blindly sell baby products at low prices in order to earn popularity. We should change our business philosophy and pursue profit maximization by providing quality services. Then take out some money from the profits and invest it in the introduction of new products and projects, so as to provide customers with better products and services for a long time and continuously.

I want to open a maternal and child store to start a business, but many novices don't know how to run a maternal and child store. Join the small housekeeper and tell you some key points to pay attention to in the operation of the maternal and child store:

5. The first is the appearance of the store.

The decoration of the maternal and child store is not as advanced as possible, it should be determined according to the consumption level of the surrounding customers, and it should be coordinated with the product grade of the store. The operation of maternal and infant stores should show the harmony of all.

6. Purchasing goods is very important.

This is the foundation of opening a shop! In the same shopping mall, some people can succeed, others will fail, and the way of purchasing goods is sometimes the key. The most important thing is to ensure the quality, and try to cut down the intermediate links when purchasing goods. Maternal and child products are a narrow consumer occupation. Assuming that the product is not suitable for most consumers, it will definitely be very tiring to operate!

7. Improve the service and sales skills of shop assistants.

The clerk of the mother-baby store needs to use the sales skills reasonably to realize his sales intention. Reasonable use of sales skills is a win-win effect of demand, so that customers can meet the satisfaction of shopping.

8. Handling of customers in maternal and infant stores

It is necessary to establish customer files and provide reasonable and caring services to customers. The skill of a maternal and infant store to retain customers is that when communicating with customers, the clerk pays attention to observing words and deeds, actively communicates with customers, grasps customers' ideas in a short time, and serves customers more appropriately and better.

9. Baby clothes:

Maternal and child stores, the main direction is pregnant women and babies, and the market for baby clothes is very large. I suggest you pay close attention to it.

10. Health care products for pregnant women:

After the baby speaks, pay attention to the health care products and clothes of pregnant women. The qualification of health care products must be formal and safe.

1 1. Variety should be complete:

The types of pregnant and baby shops must be complete. It is best to use all baby products except health care products and clothes, such as pacifier bottles, diapers, milk powder, etc.

12. Have relevant qualifications:

No matter what you sell, you must be qualified, and you must have a brand authorization letter to sell branded things, so that customers can trust your products.

13. Develop various businesses:

If the store is big enough, besides selling these things, you can also set up a swimming and playing place for your baby.

14. Actively carry out publicity:

Good shops, shops are good, but not many people know, so publicity in the early stage of opening stores is essential and needs investment.

15. Sufficient profit:

The shops are formal, with many kinds and proper publicity. Then there is the question of money. Sell at the cost price from the beginning, don't think about making money, and develop more members.

All right! Let me introduce you here. If you need help, please call me! Help if you can! Finally, I wish you success in opening a shop! ! ! ! ! !