Traditional Culture Encyclopedia - Photography major - What are the comprehensive applications of focus color matching in color design?
What are the comprehensive applications of focus color matching in color design?
First of all, we should know that the purpose of design is to convey information through vision, and the visual expression has certain regularity. Among these numerous laws, one is realized by color, and focus color matching is the most effective means in color design. In fact, whether it is painting, photography or our design, there are a lot of focus colors, but we usually don't pay special attention to them. For example, Monet's Sunrise Impression, let's try to analyze the setting and movement of focus. I think most people should follow this moving route, that is, they are attracted by the strong warm sun in a large area of gray and cold colors, and then the close-up all-black ship is postponed to another ship. Of course, everyone will be different. For example, from distant view to close view may be in this order. Maybe some people look from near to far, but it doesn't matter which one you are. Why? Because no matter how your eyes move, it will not affect our final focus. You can feel that when you look at this painting, no matter where you look first and then, your eyes will eventually be attracted by the orange-red sun, which is the charm of color focus. Let's look at another photographic work. Compared with the painting just now, the focus is clearer, and there is no need to move the focus here. Obviously, the point is this character. But how is this concentration enhanced by color? Some people may say that such an obvious figure must be the focus, but you can try to remove the warm light behind the figure. Although the figure is also the focus of this picture, it must not be as eye-catching as it is now, because the warm color and the cool color of the background form a strong contrast. Therefore, whether painting, photography or the design we are going to see next, there will be a deliberate or conscious arrangement of color focus, and how is this focus formed? In fact, it is through color contrast, because color contrast will definitely produce focus, even if there is no focus, we will try our best to find the focus. When we think about our daily life, we will find that whether we see a picture or are in a real environment, we will unconsciously look for something with the most prominent color or eye-catching. This is an instinct as a human being, that is, naturally looking for the focus. Let's look at some design works. When we look at these three interfaces, we can't say that there is no focus, but there are pictures. Accurately speaking, there should be no color focus, so we receive pictures and information arranged together, and it is difficult for us to distinguish which information is important and which is secondary in a short time. We don't know where our eyes should fall, because there is nothing outstanding. This kind of loss will make people feel uncomfortable, which is what will happen if there is no focus. Similarly, in these three interfaces, we haven't changed anything, but we have filled a color in the part we want to emphasize, so that the viewer can feel the focus without hesitation through the color. This kind of interaction is humanized, and this simple process is actually color design. Let's look at a simpler one, such as this one now, which is to arrange pure white characters on a blue background. We may know which is more important by the arrangement of font size and distance, but it is not enough from the perspective of color, because it does not form a focus that people can quickly identify. If you fill a color in the place to be emphasized, you will have a focus in an instant. The stronger the contrast between this color and the background color, the more obvious the focus will be. When we look at this poster, what will we notice first when we see this picture? First of all, you must pay attention to the above picture, and then you will look at the main title according to the hierarchical size of the information, and then the secondary information. This form without color focus will not affect the reading of information, but we might as well try the case of color focus. When the important title information and prominent English in the picture are filled in red, the focus is generated and strengthened. At this time, when we look at this work again, we can get information quickly in a short time, and we can continue reading if we want to continue to understand. This is the difference between having a focus and not having a focus or not having a prominent focus. Let's have a look at this banner. Let's not talk about its layout here, just look at the colors and key points. What's wrong with this picture It's just that the focus setting is wrong. What do you mean? That is to say, when you look at this picture, although you will look at the picture of moon cakes first, and then the title will enter the special exhibition, you will always be attracted by the pink petals in the middle. It's the feeling that you don't want to see, but you have to see it, because the color of this petal doesn't need to appear here at all, because it's not information, so why should it be the focus? This is the focus error.
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