How to do a good job in studio sales

First, define the customer base and strive to be the most professional.

Children photography? Wedding photo studio? Advertising product shooting? Or everything? Looking at the strategy you want, I feel that everyone wants to catch it. As a result, everything is loose. If you can rank first in wedding photography in this city, two years later, your branches (high-end and mass) will be able to sweep other photo studios in this field.

I suggest the mainstream market first, either wedding photo studio or children's photography. On the surface, we have given up some customer groups, but in fact, we can gain more customer groups.

Second, establish a professional reputation.

It is six times more difficult to develop new customers than to maintain repeat customers. Maybe you finished a single order, maybe you didn't have psychological warfare with customers, so you did business for a year, but word of mouth was not established, and many high-quality potential customers were lost in vain.

Why do you say that? We know that people who take wedding photography, friends, girlfriends, relatives and relatives around TA must also have this demand (making friends with peers is the mainstream). We regard the customers who sign the bill as seeds, care for the seeds, and care about the seeds. The future must be Man Cang.

How to care for customers?

I once answered a question for a friend who made cupboards. I refined the idea of psychological warfare with customers. Please share with me:

Suppose you give back 5% of your net profit to the consumer groups every year, take special care of key customers, and drive a bag of rice or a barrel of oil on holidays. Maybe within three years, your business scale will be one of the best in the county! There is a simple reason. Thoroughly stimulate the core consumer groups, they will wholeheartedly help to recommend to relatives and friends, one to buy two, two to buy four, the longer they persist, the easier it is to form a cluster effect, and the word of mouth will be explosively established! Have a reputation and worry that customers will flock to your door? At that time, what was the remote location of the store?

Once the sales volume increases, the procurement cost will be continuously reduced, and the factory will produce at full capacity, improve efficiency and further increase profits. ...........................................................................................................................................

Important details: Can giving gifts on holidays be the best?

A. Every household not only buys a lot of daily necessities, but also China people are used to giving gifts at this time. We were in a mess, and all the gifts were flooded, which had no effect;

B. The peak season for decoration is in the first half of May and the second half of June. 10. If you give gifts on New Year's Day and Spring Festival, it is out of place with the peak season. What is the recommended effect? Wash and sleep;

C. It is best to send gifts in March and August. Before the off-season, the emotional promotion campaign is fierce, and it can blossom and bear fruit in the later period, and there are often blessing messages, which is a clever way to strengthen the relationship between customers;

D, gifts can be graded. Ordinary customers can send rice oil, and customers who help introduce success can send kitchen fans that shake their heads.

Third, establish a partnership with photographers.

You once said, "in the first three months, I hired a skilled photographer from other places to the store with high salary." There is no problem with the technology, but this month is the off-season, and almost no one takes pictures. I'm anxious. This photographer is good, but once there is no business, it means a little not to stay here. " In this case, his salary basically praised a lot of expenses in the store, but there were no guests. "

You are the boss, but don't be a lone boss. Many people start businesses and are unwilling to discuss with employees and start businesses together. They always think they don't understand business and always want to be lonely heroes. This is not a good idea. One thing I am particularly willing to do is to discuss one thing with many people. The wisdom of the masses is infinite. This point can be described as incisive.

You should mobilize the photographer's entrepreneurial enthusiasm and turn his own business into everyone's business. He will give you a lot of useful advice from a professional point of view ... maybe he doesn't understand business, but it doesn't prevent him from providing all kinds of whimsy:) Similarly, mobilize all employees of the company to be business pioneers. Only when everyone mobilizes can your studio career live.

Maybe the initial effect is not obvious, maybe everyone has discussed it for a long time, but it doesn't matter. The important thing is that everyone is involved. With a sense of ownership, it is important for everyone to see that the boss is open-minded and values himself. This kind of psychological experience can't be bought even if you send a big red envelope of 5000 yuan.

It's easier said than done, please think twice before you do, and carry it out resolutely:)

Fourth, be good at learning and learn from peers.

I never sit at home thinking about things. I like to collect intelligence and information, and then enter the fast lane of creation: learning-transformation-creation =

Original! From packaging design to hotel design, all of them are the embodiment of this style. The novel has made it very clear. Why doesn't my sister have any feelings? Is it really difficult to master? Hehe, if you were my brother, I would have cursed. Oh, forget it, bear it.

Let me give you another example. I hope you can draw inferences after reading it, sister!

Ok, let's see how this master runs a photo studio:

The owner of the "photographer's seat" photo studio is a young man named Zhang Hai. When studying in the advertising department of Beijing Broadcasting Institute, he became fascinated with the art of photography. Whenever he is free, Zhang Hai takes his camera out to shoot scenery or take "artistic photos" for his classmates. He is a famous "photographer" on campus.

1999 After graduating from university, Zhang Hai entered the photography industry without hesitation and worked as a photography assistant in a studio in Beijing. Later, with good skills, he was invited to be a photographer in a studio in Xi 'an.

Zhang Hai's girlfriend is in Hangzhou. In order to reunite with her, Zhang Hai came to Hangzhou in March, 20001,and worked as a photographer in several photo studios such as "Jiali Photography". At the turn of spring and summer, the business of photo studio is very hot. Zhang Hai is like a photographic machine, taking more than 50 wedding photos of couples every day on average. Most of the shooting activities are done in the studio, and the clothing and space provided by the studio are very limited. In addition, the new couple's movements and postures are the same. The whole shooting is like an assembly line, with no personality and no originality.

After doing this for a period of time, Zhang Hai felt very tired, which not only came from high-intensity work, but also from his inner helplessness and loss in pursuing art. In order to change this situation, Zhang Hai has been to Shenzhen and Wenzhou successively, but the reality tells him that as long as he works in the studio, no matter how big the studio is, a photographer can always be "a photographic machine", and it is never possible to organically combine artistic personality with a means of making a living.

Therefore, Alina Zhang came up with the idea of running his own photography studio. What kind of photos to take and how to take them, he has to make his own decisions, and he has to walk out of a road completely different from the business model of conventional photo studios.

First, we got off to a bad start and tried to tide over the difficulties.

In March 2003, Zhang Hai returned to Hangzhou. He said humorously, "In the past, in order to pursue my dream, I had to wander around. Since I decided to open my own studio, of course I should choose Hangzhou. With my sweetheart around, I am more motivated to do things! "