Traditional Culture Encyclopedia - Photography major - Development trend of racket

Development trend of racket

The explosive expansion of e-commerce market has attracted more and stronger businesses, and the competition is becoming increasingly fierce. Nowadays, online merchants can't just take a few pictures and sell them, and e-commerce is not competent by one person. Electronic marketing has changed from ordinary marketing to visual comprehensive marketing. Online shopping has shifted from bargain hunting to brand services such as high quality, fast, convenient and worry-free. Many brands developed with the help of e-commerce have got rid of price competition and turned to brand image competition. Now they are fighting for service, quality and vision, which is the embodiment of the comprehensive value of the brand. As a result, the level of racquet has been improved again and again. Nowadays, the racquet can no longer be shot at the standard of two yuan each, and it is developing in the direction of advertising photography, thus giving birth to a group of people who have transferred from advertising photography to racquet industry, such as Kunming Visual Photography Agency in Hangzhou and Forest racquet in Yiwu. However, judging from the development speed of e-commerce, the current racquet service is in short supply, product photography is not easy to get started, and the overall technical level of the racquet industry will be difficult to improve. Therefore, the technical level of the whole racquet industry will be seriously polarized: professional racquet teams charge a lot, and recently advertising photography; The average racquet team charges very little, even 1.5 yuan/team.