What do you need for the poster? What are the three elements of a poster?

The elements of a poster are theme, style, composition and color matching. Theme: It is the most important part of poster design. Themes can make consumers understand the central idea and main content of posters. Style: Style refers to the overall design style of the poster, some are small and fresh, and some are full of advanced feeling. Therefore, different posters have different purposes of color matching. Composition: In poster design, the design of poster layout is extremely important. The layout determines the overall visual effect of the poster, thus achieving different purposes. The elements of the poster include theme, style, composition and color matching.

1. Theme: It is the most important part of poster design. The theme can make consumers understand the central idea and main content of the poster, and the purpose is to let consumers know what the poster promotes immediately when they see it.

2. Style: Style refers to the overall design style of the poster, some are small and fresh, and some are full of high-level sense. Therefore, different posters have different purposes of color matching.

3. Composition: In poster design, the design of poster layout is extremely important. The layout determines the overall visual effect of the poster, thus achieving different purposes.

4. Color matching: The color matching of posters is an indispensable step in poster design. The color scheme of the poster is designed with the same color system. Because the same color system gives people a gentle and comfortable feeling, the color matching should not be abrupt, and it must conform to the propaganda content of the poster.

What are the three elements of a poster? The elements of a poster are title, text and signature.

1, title

There are many ways to write a poster title, which can generally take the following forms:

First of all, it only contains the name of the language category. That is, write the word "poster" in the middle of the first line.

Second, take the topic directly from the content of the activity. Such as "dance news", "shadow news" and "ball news"

Third, it can be some descriptive words. For example, "×××× reappears the charm and relives the past with ×× Temple".

2. Text

The body of the poster requires the following contents to be clearly written:

First, the purpose and significance of the activity.

Second, the main project, time and place of the activity.

Third, the specific ways of participation and some necessary precautions.

Step 3 sign

Ask the name of the organizer and the date of poster release. The above format is about the poster as a whole. In practical use, some contents can be omitted or omitted.

In addition to eye-catching pictures, text design is also an indispensable part of posters. When shooting a poster, people first pay attention to the text information, because the text information is the most effective way to convey the theme elements of the poster. It is conceivable that a creative text will make the poster get twice the result with half the effort.

The expressive technique of poster design;

1, using analogy

"Metaphoring a thing by one thing" means that the metaphorical thing is not directly related to the theme, but it is similar to some characteristics of the theme in a certain point, which can be used to develop, extend and transform the theme, so as to obtain the artistic effect of "tactfully getting into the topic".

2. Humorous methods

Humor is expressed through some ridiculous characteristics of human nature, appearance and behavior, which embodies the characteristics of comedy. Extend what needs to be affirmed to the extent of comics, and create a humorous artistic conception that is full of fun and funny.

3, the law of seeing the big from the small.

Seeing the big from the small is to grasp a point or a part with unique imagination and concentrate on describing or extending it, thus expressing the theme more fully. It is a highly refined product of the combination of small and big, and it is a simple and deliberate pursuit.

4. Association method

Association method is based on psychology. People see themselves or their related experiences in aesthetic objects, which are integrated with the poster itself, causing aesthetic feeling in the process of association, and the intensity of their feelings is always strong and rich.

5, direct display method

It shows a product or theme directly and truly on the advertising page, and makes full use of the realistic expression ability of photography or painting. Deliberately depict and emphasize the texture, shape and functional use of the product, presenting the exquisite texture of the product attractively, giving people a realistic sense of reality and making consumers feel intimate and trust in the advertised products.

The elements of a poster are: words, patterns, colors and space. The words in the poster convey the message. The design of the poster should produce a strong artistic image to achieve the purpose of publicity, and the color should be symbolic. In addition, the spatial layout of posters also has an impact on people's visual comfort. Poster element

Posters are a form of publicity. Formal posters usually include the nature, organizer, time and place of the event. Posters can be published and played in the media, and most of them are posted in places where people can easily see them, and the advertising color is extremely strong. Posters are divided into: movie posters, acrobatic sports competitions at literary evenings, academic report posters and personalized posters.