Movie Poster Design Works —— Bill Gold, the greatest poster design master

What are the outstanding movie poster designers in China, and what are their masterpieces? The poster of Nezha, the box office runner-up in China film history, is "It's the devil or the fairy, I have the final say", which is both narrative and artistic. Although a movie poster must be attached to the story, characters, world outlook and values of the movie itself, as a painting, a photographic work and a design, it should also be an independent art. Therefore, the quality of movie posters is related to the standard of poster designers. Top movie poster designers can not only use their own design works to help promote movies, but also let themselves enter the public eye as artists. "Developing a dynamic story of a movie in the still picture of a poster" is exactly what movie poster designers at home and abroad are striving for. China has such a top movie poster designer who is good at "making stories in stillness".

The designer's name is Nye.

Nye, a movie poster designer, may seem a little strange to outsiders, but

His poster works have long been household names, such as this one, I miss the devil and I miss the Buddha.

The poster of The Great Sage's Return to the Journey to the West is the preview poster of The Great Sage's Return to the Journey to the West on 20 15, and it is also the Cannes poster of this film.

The first impression of the domestic audience on the concept of "national rise" comes from the return of the Great Sage. Based on the original Journey to the West, this film completely magnifies the Monkey King's struggle between "Buddha" and "Magic", and this poster designed by Nai embodies the power of this struggle.

The Monkey King is dressed in golden armor, his body is torn, and he holds an iron chain. This is an endless bondage and an extreme release. He stood on the head of the Buddha, surrounded by purgatory, but his head was covered with Buddha's light. In the concise and rich composition, the painful tension between ghosts and gods is coming.

This is just one of Nye's many movie posters, but it is not his earliest work. His entry work is the poster of the film "Dragon King in Renjie" 20 13 directed by Tsui Hark.

Which movie poster do you like? I have watched many movies recently and have been thinking about how to make an excellent movie poster.

Before watching a movie, it can stimulate your strong interest;

After watching the movie, you have an "epiphany" feeling about some plots in the movie;

Apart from the film, it is an independent aesthetic work.

Before 1980s, movie posters were all printed and produced by the mother party, especially those hand-painted movie posters with masters of painting, which not only improved the artistic taste of movie posters, but also had certain collection value. Nowadays, the introduction of high technology has brought a revolution to the production of movie posters, which makes the production of movie posters very convenient and easy. Compared with traditional craft posters, it has almost no collection value.

Watching movies is a luxury in an era when TV sets are not popular. In the era when mobile phones can watch movies, watching movies has become a daily necessity. Therefore, movie posters become more popular and commercialized, which weakens the artistry of movie posters.

But there are also a group of designers who use their own expressions to describe their love for movies. Their works are changeable in style, and they don't emphasize the star effect, but pay more attention to the expression of the essence of the film. The purpose of these posters is not how to "sell" the film, but as a deeper interpretation of the film from the audience's point of view, more like a review of the film.

Therefore, I selected a series of posters from three aspects to share and appreciate with you:

First, give you an epiphany.

0 1 Titanic

Cameron's classic Titanic was popular all over the world, and I still remember the poster at that time.

When the little plum on the original poster is in full swing, the poster picture on the lower right can remind you of the classic sentence "youjumpijump".

These excellent movie posters that you have never seen are definitely worth collecting!

The film begins with In the Center of the Sea, ends with In the Center of the Sea, and is finally sunk into the Atlantic by Grandma Ruth. I recommend this one to you. It was designed by LaurentDurieux. The core element of the poster is the desire for wealth and desire, using the most popular Trajan font in the film circle.

Excluding text messages, when I first saw this poster, it was difficult to connect it with Titanic. A closer look reveals that it is the heart of the sea hanging on Grandma Ruth's chest, and the shape of the collar cleverly constitutes the deck of the Titanic.

These excellent movie posters that you have never seen are definitely worth collecting!

02 Alone at Home

Probably my favorite comedy movie so far. 1990 movie, the plot, scene and characters are all good. Different from some comedy movies, its punch line comes from each actor's perfect interpretation of the role and, of course, the clever thinking of the screenwriter. After so many years, it seems that even the United States itself has failed to make the same film. The following poster design from AdamSimpson has also been cleverly thought by the designer. Kevin, the "kid", did not appear in the picture, but showed Kevin's wit through the antics of a stupid thief, as humorous as the plot of a movie! These excellent movie posters that you have never seen are definitely worth collecting!

Star Wars: The Last Jedi

Such as the title-"The Last Jedi", AndrewKwan's poster design has no suspense, and the title is given in the most intuitive way: the tired back is slowly disappearing against the blood of the sunset, a legend is over, and two suns are hanging in the air, which is the origin and the best destination of Luke.

04 Escape from Breaking Bad

The 90th Academy Award for Best Original Screenplay, a thoughtful film full of horror, racial issues and technological elements.

JayShaw's design is a common poster design style in the 1990s. It removes color and focuses on graphics and layout expression. The picture is fixed on the action of "taking out" the spoon from the head cup, which means to replace it intentionally, and also focuses on "GetOut" visually, which is meaningful. Just like this movie, fear will not appear when you think it is coming, but hiding in The Secret Behind is bolder than you think.

The jazz soundtrack and Rhodes' conspiracy theory in the film make the film full of black humor and irony.

05 "007: Ghost Party"

Whether you watch this movie or not, you must watch the title of "007: Ghost Party". Its expression can be appreciated as an independent film, and some people even give a better evaluation than the film.

The ring in the title of the film is the theme of the film: Ghost Party. The pattern on the ring is a combination of octopus and ghost. The poster of "007: Ghost Party" is full of handsome guys and beautiful women daniel craig and monica bellucci.

From this point of view, PedroB's poster. Like the title of "007: Ghost Party", Maia version prefers to express the theme of the film with octopus, ghost, skeleton and other elements.

The title of "007: Ghost Party"

Off-topic: The soundtrack of "007: Ghost Party" is "Writing" sung by British male singer SamSmith.

Swiss Army Man

Master Xing is right. Playing a dead body is a technical job. DanielRadcliffe, a famous actor in Harry Potter, plays a very important corpse in The Swiss Army Knife. This "corpse" can make faces, spit and do almost anything. It even shows amazing functions-the violent "fart flow" can be turned into a jet rowing boat, leaving the desert island with another protagonist, Hank.

This is a film classified by Baidu as plot, comedy and adventure. To be correct, this is a black comedy. Pedro Bo. Maia version of the Swiss Army Knife poster is designed from a special perspective. A close look at this special composition and absurd behavior is just like watching this movie.

07 heroes 6

There is no doubt that the popularity of Great White is much higher than the film itself. The facial modeling of "Dabai" is inspired by Bell in Japan. ShiyoonKim, a character designer, found that there was a slender gap connecting the two holes in the upper part of the clock, which inspired the design of lines connecting the two eyes.

This minimalist design concept without mouth allows Dabai to express emotions with blinking and body movements, but it gives you more explanations of Dabai's rich body language. BerkayDaglar's poster is very well interpreted.

Second, make a movie a still picture.

Aside from the plot, many movies have high-quality pictures. Among them, wes anderson's film "The Grand Budapest Hotel", in which the tone, props, scenery, high saturation color, and attention to the details of each frame have reached a paranoid level.

Such picture composition and color application bring a visual feast to the people watching the movie.

The poster works recommended below are not as simple as capturing pictures from films, but are used by designers through their personal styles.

star wars: episode vi return of the jedi

JaehwaLee's poster, with a clean background, creates a broad sense of space, which makes the role modeling more prominent, and the beauty of Star Wars fonts is unobstructed.

09 Batman

The beauty of black. Batman, as a dark hero, and the plot itself and scene style are active in the overall atmosphere of darkness, cleverly using black as an illustration, laying the emotional tone of the dark picture.

10 water story

Sargam fell in love with fishermen, although the times were fixed in the depressing background of the Cold War, which involved real social problems such as racial discrimination, homosexuality and gender weakness in today's society. But the story integrates lust and almost sacred love into the image of "water" and completes a beautiful and fantastic adult fairy tale.

Edward Scissorhands

It never snowed before where the hostess lived. Only when Edward appeared did white snow flowers begin to fly on that land. As a machine, Edward has almost no expression, and a pair of sharp scissors hands is not conducive to expressing feelings. The cold tone is even more memorable against his pale face.

12 Oscar Pistorius 2049

This film highlights the color without losing the dystopian feeling. The director is roger deakins. The picture is either a desert filled with smoke or a cold and humid rainy night, which successfully makes you feel uncomfortable in the future. Any frame of the picture is a work of art.

And the following poster, ChrisSkinner, through his personal style, reappears Cyberpunk-style street scenes and ambiguous neon tubes in front of you.

13 matrix

The classic sci-fi film of 20 years ago, ChrisSkinner described the scene in his own way, and the details were handled in detail, which can be enjoyed as an independent work.

Bill Gold, the greatest poster designer, 2065438+On May 20th, 2008, Bill Gold, a movie poster designer, died in Greenwich Hospital, USA at the age of 97 due to complications of Alzheimer's disease.

Gold was born in 192 1, and loved movies and paintings since childhood. Because he studied illustration and design at Pratt College in new york, Gold joined the poster department of Warner Bros. Film Company after graduating at the age of 20.

During his 70-year-old quarrel, Gold designed the patella II more than 2,000 years ago.

Hitchcock, Kubrick, Eastwood, and many movie posters of famous directors were also written by him.

From 1942' s Song of Victory (his first movie poster) to 201/kloc-0' s Hoover (his last work), it can be said that his design career witnessed the development of more than half of Hollywood film history.

As a part of film promotion, few people care who designed those unforgettable posters.

But an excellent poster can attract the audience's attention and condense the essence of the film. It is not just a piece of paper posted on the wall, but a part of the viewing experience.

For the design concept, he explained it like this:

"I instinctively know what a movie poster should look like. I saw what MGM, Paramount and all the companies did. I never like anything I see. I always find that they will show the heads of all three actors, which is all the concepts they want to use. When I first started working, I thought: I don't want to just make a concept with three positives. What I want is a story. "

Sometimes when you finish watching an unforgettable movie,

Many years later, maybe you have completely forgotten the plot, and a wonderful movie poster can remind you of everything.

Casablanca, Murder Dial M, clockwork orange, The Exorcist, Unforgettable Tonight, My Fair Lady, it is hard to believe that there is such an incredible connection behind these great movies.

They have a common poster designer.

These posters have different styles and forms, but they have a common feature.

These posters all reflect Gao De's understanding and respect for the film itself.

In memory of this lost master, we will select 10 posters from many classic designs of Bill Gold's life. I wonder if there is any movie you like?

Mythica: The Necromancer

Director: Alfred Hitchcock

The prince and the dancer.

Director: laurence olivier

Bonnie and Clyde

Director: Arthur Penn

Wyndell dichinson behind bars.

Director: Stuart Rosenberg

A Clockwork Orange

Director: stanley kubrick

Top secret of 007

Director: John Glen

Casablanca

Director: Michael Curtis

The Exorcist

Director: william friedkin

Deception and deception

Director: george roy hill

Mysterious river

Director: Clint Eastwood

The film tells the story of three good friends, Jimmy, Dave and Sean. Dave became more and more alienated from others because of sexual abuse when he was 10 years old. The three parted ways, but later got back together because Jimmy's daughter was killed, only to find that all the evidence pointed to Dave.

In order to find inspiration for the design, Gold stayed in Boston for a month and took many photos. The final poster shows the reflections of three main characters in the water, suggesting the relationship between the chaotic lives of several people.

It also echoed a dialogue in the movie, "We are here to bury the evil. We wash them clean. "

Film critic Leonard Martin once commented that the poster designed by Gold was

"The design of these posters is as personalized as the movies they want to promote. I can't tell Bill Gold's style-this is actually a compliment, because he didn't try to interpret different movies in a visual way, but developed matching design styles for different kinds of movies. "