What are the design styles of enterprise picture books? What is a successful design?

1 enterprise photo album design classification?

According to different purposes, album design can be roughly divided into corporate image album design and corporate product album design.

The design of enterprise image album usually reflects the enterprise spirit, enterprise culture, enterprise development orientation, enterprise nature and so on. The focus is on image, supplemented by products. First determine the creative orientation, design style and industry orientation, and then carry out layout design, map selection, photography and other means to shape the overall imagination of the enterprise.

The design of enterprise product picture books should focus on functions, characteristics, uses and services. And the design determines the style positioning of the product from the industry positioning and product characteristics of the enterprise, or it is simple, generous, heavy and fashionable.

What are the other names of the album?

According to different local cultures, customs, cultures and uses, the names of picture books are slightly different, such as picture books, samples, brochures, product manuals, leaflets, investment brochures, loushu and so on.

3 Why should companies make picture books?

In today's society, competition is increasing. In order to enhance the market competitiveness of enterprises and consolidate brand strength, enterprises use different forms to expand the company's external publicity, and picture books are one of the most important forms of expression.

His advantage lies in: directly reflecting enterprise and product information to consumers, thus improving brand status and realizing sales.

It can be said that it is a window for enterprises to communicate with the outside world. Good album design can reflect the scale, nature and product characteristics of the enterprise, leaving consumers with visual beauty and unforgettable impression.

4. Frequently asked questions about the design of picture album enterprises?

Some enterprises do not know how to do picture books. They just imitate, follow and follow things according to picture books circulating in the market. This does not provide corporate image, but will bring negative effects.

The first step in album design should be to determine the structure, catalogue, style and layout of the album. From the characteristics of the enterprise itself; Secondly, according to the above results, determine the style, performance, photography, layout and color of the album design.

In order to save money, some enterprises reduce the number of folio pages and use paper and compression technology. There is some truth in this practice, but in the end, the album layout is crowded, tasteless and thin, and the corporate brand status declines.

How to make a good picture book of an enterprise in a short time?

The first is customer preparation-collecting and sorting out company introduction, corporate appearance, corporate culture, institutional setup, corporate positioning (corporate goals), relevant photos, etc.

Secondly, customer communication-both parties fully understand and determine the design cost, design style, design cycle, layout, pages, paper and enterprise positioning.

Best, design execution-design according to enterprise characteristics, implement according to design cycle, and complete delivery.

Some enterprises in the design of album, this will happen:

During the design process, the customer suddenly asked to stop (the reason may be that the positioning of the enterprise has changed and the opinions of the leaders of the enterprise are not unified, etc.). ), so it is best to determine the design style before design; With the development of the network, the resources for designing competition presentations are becoming more and more abundant. Enterprises have more choices when making picture books, which is the necessity of social development. There may be many companies doing a picture book design at the same time, which provides more choices for customers, but it also causes great waste of social resources. What's more, some customers copied the design scheme of the design company. This is a popular bidding in the market at present. We generally don't participate in social bidding (unless there are influential projects). We know that the most important thing in an excellent album design is communication with customers. Without good communication, it is difficult to make works that satisfy customers at one time.

market survey

Market research includes consumer research, brand awareness, loyalty, competitive product research, product line, product mix channel, price, advertising and promotion, overall performance, etc.

Design positioning

Taking culture, art, society and life as the background, taking the market as the goal and consumer psychology as the guidance, we can choose different forms of expression and specific and effective strategies, and get twice the result with half the effort. Including design ideas, design style and budget.

Image expression

Determine the design expression of products from a strategic perspective, submit different creative styles to customers, and find the best expression (material, size, printing process, etc.). ) For enterprises.

Image promotion

After market analysis, research, design and finally confirm the direction, carry out the specific brand promotion of Cao's works, such as media planning, advertising, terminal delivery and so on.

Effect evaluation

Collect samples from the market and analyze customer feedback to evaluate the design effect, further understand the needs of customers and products, and make more reasonable plans in the future.