Industry prospect of self-portrait studio

With the improvement of people's living standards, especially the post-80s and post-90s generation has gradually become the mainstream of the consumer market. This group of people have a strong sense of pursuing individuality, which makes people feel tired of traditional photography and willing to try new and innovative photography methods. So more and more people want to have a private professional studio to show their personality, which also provides a foundation for consumers. The intense interactive personality experience brought by the self-portrait studio makes people depend on it once they start to contact, thus taking different personality photos repeatedly in order to constantly pursue new experiences. According to statistics, in the past six months, the self-portrait studio market has grown rapidly and has spread all over many large and medium-sized cities in China. Relevant surveys show that in Europe and the United States, 80% of school-age people have taken selfies in the studio in the past, while in China, most people don't understand and have never experienced this personalized shooting mode. The insiders believe that it is precisely because this innovative photography is blank in many domestic markets that it will become an explosive growth period of the market in the next few years, and the self-portrait studio will become a brand-new market segment of China photography industry, and eventually develop into a market comparable to wedding photography and photo photography, and even more potential.

According to the survey, the annual consumption of China's photography market is as high as tens of billions of yuan, with wedding dresses, photo shoots and wedding banquets as the mainstream, and a large part of personalized photography needs have not been met, including the market demand for self-timer and self-help photography. Experts pointed out that as a new entertainment industry, the rise of self-portrait studio may lead the new trend of photography industry in the next few years.

The market scale of self-portrait studio shows a growth rate of 220% from the beginning of 20 12 to the first half of September, and the next five years from 20 12 will be the explosive growth period of the market. It is precisely because this mode is blank in many domestic markets that most people don't understand and have never experienced this shooting mode. According to relevant surveys, 80% of the school-age people in Europe and America have experienced it in selfie studios. At the same time, Shanghai, where China originated earlier and has the best international integration ability, has been gradually accepted, and more and more people have experienced it and want to experience it. At the same time, the survey data conducted by Ai Dingding's team in Zhengzhou, Pingdingshan, Harbin, Xining, Qingdao, Jining and other places show that 87% people really want to experience this mode, and 76% people have never heard of the selfie studio photography mode.

This means that in the next few years, the self-portrait studio will become a brand-new market segment of China photography industry, and eventually develop into a market comparable to wedding photography and photo photography, and even more potential. It is precisely because of the improvement of people's living standards and the multiple market demands that people have no freshness and aesthetic fatigue for traditional photography. The post-80s and post-90s have become the mainstream of the market, and this group has a strong sense of pursuing individuality. As a result, more and more people are eager to have a private professional photo studio for everyone to play with, which is also providing consumers with a basis for the fashion of self-portrait photo studio. To enhance the personality of photography, and the strong interactive personality experience brought by the selfie studio makes people rely on it once they start to accept it, so they repeatedly take photos of different personalities to constantly pursue new experiences.

Through the investigation of personnel demand and market situation in cities at all levels, it is shown that the average annual market demand of photography market in first-tier cities is 300 million RMB, that in second-and third-tier cities is 65.438+300 million RMB, and that in fourth-tier cities is 80 million RMB. The market value of wedding dresses, photo albums, wedding banquets and shopping malls that can meet the national market demand of nearly 654.38+08 billion RMB is less than 8 billion. There are still nearly 654.38+0 billion personalized photography needs that have not been met, including the market demand for self-timer photography. The survey results show that in this 65.438+0 billion market, the market demand of personalized creative selfie studios accounts for nearly 30%, that is, there are 3 billion selfie markets, and the average market demand of each city in 660 cities across the country reaches 4.5 million yuan. So what needs to be considered is not how big the market is, but how to satisfy this blank and hungry market.

As a new entertainment industry, selfie studio has great development and vitality, and its core competitiveness is leisure style, unlimited entrepreneurship and low price.

At the same time, the self-portrait studio advocates healthy and green entertainment, which is a complete release of the tense and heavy pace of life.