What books do you need to read to learn journalism and communication?

1. Exam Books (Core Bibliography Required to Read, Recite and Learn)

1, "Communication Course" Guo (with) Renmin University of China Press, 20 1 1 Edition This book is the most classic basic reading for everyone. Some students watched it seven or eight times. I don't know how many times I've watched it myself. This book is classic because it covers all the basic fields and knowledge of communication in a simple way. Some people say that as long as you finish reading this book, you can get 90 points. I don't think this is a lie. I heard that someone recited the whole book. For example, the famous explanation Hegemony in 1 1 and the short answer in 12 "What is the study of media effect? What is the development of its paradigm in each period? 14 the essay topic of major one "the digital divide in the new media environment is not beyond the scope of limited effects." Talk about your understanding of the digital divide ",you can find the basis in it.

There's another question I have to say. Some students use version 99 to save money. Although it doesn't look much different from the catalogue, the materials in the book are actually different. The province's money must be saved, but credentials, a super-core textbook, should be bought.

2. Introduction to Communication, Xu Jing, Tsinghua University Press, Beijing Jiaotong University.

This book is a must-read for Peking University. Almost every year, this book has more than 10 hits, and it was written by Mr. Xu Jing. Can you not watch it? (Teacher Xu Jing also took part in the second interview this year. For example, the first question of the short answer in 2008 "What is public service radio and television? Can the political and economic conditions in China establish public service broadcasting? What is the significance? " 10 Answer the second question briefly in Rich Media and LeanMedia. You can find it here. Especially the topic of rich media, many people say that they have never seen it. This is a very important point in Xu Shu's organization and communication. I was shocked. There are many examples, so I won't mention them one by one. Everyone must pay attention to this book.

3. Supplementary Edition of Introduction to Communication Bing Lin Xinhua Publishing House This is an introductory book, and I am also struggling whether it is a compulsory reading or an elective course, but in fact this book has its own importance. For example, 14 "development and communication" in the fourth question is in the last chapter. I wrote samir amin, Gund Frank and others, and I think they will get a little extra points. This book is not difficult. It is estimated that everyone will be fine after reading it for five or six times. It's not difficult to read.

Yang yi/he (ed. Although some people think that the editor of this book is unknown, others think that this book is specially written for domestic students, I still put this book in the first place through the analysis of the real questions in previous years and the communication with my predecessors. Not much to say, I can only say that I have read this book for more than fifteen times. This book basically covers all the knowledge points in the above bibliography and helps me build a theoretical framework. This book tests many knowledge points every year. For example, in 2009, the short answer to the third question "Several Schools of Organizational Communication Research" can be found in this book, but it is basically not found in other books. In addition, 14 postgraduate entrance examination development exchange is introduced in detail. 14 exam short answer question 4, "Briefly describe the basic principles of crisis public relations", can also be found here.

In a word, this book is extremely important.

4. Mass communication theory: paradigm and Liu Hailong school.

This book is also one of my favorite books, but it is not suitable for everyone to read in front, and it is more suitable for reading in the middle of summer vacation. This book has both depth and breadth, and it is also very readable. According to the elder sister of Peking University, graduate students and others have read this book.