Christmas activity plan for jewelry store

In order to ensure that the event can be carried out correctly, it is often necessary to prepare a specific, detailed and highly targeted event plan in advance. A good event plan will definitely focus on the participation and interactivity of the audience. Do you know what kind of activity plan can actually help us? The following is a Christmas activity plan for a jewelry store that I have put together for your reference. I hope it can help friends in need. Jewelry store Christmas activity plan 1

1. Purpose of the activity:

Relying on the holiday economy, it is necessary to attract consumer attention, promote consumer purchases, and increase sales through powerful promotional activities. It goes without saying that it is a necessary promotional tool. Taking the festival as an opportunity, we plan a series of activities to further promote the jewelry brand image and increase brand awareness and reputation. Through diversified promotional activities, we can shorten the distance between enterprises and consumers, enhance brand loyalty, maximize in-store traffic, gather popularity, and expand the sales performance of specialty stores. In today's jewelry product market, not only are jewelry products homogeneous, but even the promotion methods of the products are also highly homogeneous. The selling price of gold is lower than the previous one, and people in the industry say it is sold at a cabbage price. If you want to stand out among promotions that all look the same, you have to be surprising to win. The power of novel ideas cannot be ignored, and it is what is most needed in the current stalemate.

2. Activity theme:

"Gold" moves the whole city's "love" in XX jewelry, and puts "price" for love on Christmas and New Year's Day

3. Event time:

December 25, 20xx - January 3, 20xx

4. Promotion content:

One gift: free gift when entering the store

No need to shop, just enter the store and you will be greeted. During the event period, all customers who register in the store with their DM slip can receive a free exquisite gift. Limited quantities are distributed every day, and jewelry merchants can choose by themselves. At the Shenzhen Jewelry Fair, some merchants gave away pearl earrings and distributed jewelry packaging boxes with brand logos, so that after receiving the gifts, customers can share them with relatives and friends, and also make more People understand brands.

Double gift: Thanksgiving gift (except for special offers)

Direct cash back to benefit consumers, and set up different product promotion combinations according to products in different price ranges.

During the event, gold is discounted by 10 yuan per gram, platinum is discounted by 20 yuan per gram, and K gold, diamond jewelry, and jade are discounted (discount recommendations remain the same as usual discounts).

When buying K gold, diamonds, and jade, you can get a discount of XX yuan if you pay more than XXX yuan, and you can get a discount of XX yuan if you pay more than XXX yuan, and so on.

20-cent diamond ring XXX yuan

30-cent diamond ring XXX yuan

Couple ring XXX yuan

Jade bracelet XXX yuan< /p>

K gold pendant + K gold necklace XXX yuan

6 1 inlaid diamond women’s ring XXX yuan (detailed products are determined according to our own main products)

Triple gift : New Year's Day red envelope gift (voucher)

During the event, 100 red envelope gifts will be distributed at 10:00 am and 16:00 pm every day. The red envelopes will be distributed in the form of cash coupons ranging from 100 to 500 yuan. The red envelope distribution method is from The denominations are from NT$500 to NT$100, on a first-come, first-served basis.

Four gifts: New Year’s Day cash gifts (except for special offers)

100% chance of winning by grabbing cash. Based on the purchase amount, a tiered lottery will be conducted and cash will be directly distributed. The cash receipt is valid on the same day. For the receipt of the cash customer, the person in charge of the prize capture will mark the words "the prize has been captured, this order is invalid". The amount and quantity of cash can be divided into 10 yuan, 20 yuan, 50 yuan, 100 yuan, and the quantity can be customized.

5. Heavy Gifts

Couple Package——Speak Love Out Loud

During this event, a diamond wedding couple package is specially launched. During the festival, Customers who purchase couple's clothing can receive a beautiful gift. Provide wedding and wedding blessings to customers. You can cooperate with some wedding photography agencies to purchase diamond jewelry and receive wedding photography vouchers as a gift.

Six gifts and VIP cards

Customers who make a one-time purchase of 5,000 yuan during the event will receive a VIP card, which can enjoy discounts. During the event, we should focus on promoting WeChat public accounts so that more customers can pay attention to WeChat so that we can push more to customers in the future

Preparation before the event:

1. The color pages can be distributed from the event The distribution will last for the first 7 days until the end of the event. WeChat publicity is essential and gives authenticated users more ways to push information to fans, including time, location, themes, promotions, information on how to distribute promotional gifts, etc. In order to achieve wide publicity coverage, information must be conveyed accurately and effectively. Those with conditions can enter residential areas and communities for distribution and publicity.

2. The rolling subtitle preview of the TV media will be promoted from 7 days before the event to the end of the event.

This publicity method is temporary and concentrated. Mobile subtitles should be used on local mainstream TV stations and TV stations with higher ratings to ensure the widest spread of information.

3. Newspaper soft articles and DM advertisements also have a wide audience in various places. Public transportation TV advertisements are also a good choice. You can choose to broadcast them during the peak hours of commuting, when the flow of people is large, and the audience area is mostly office workers. At the same time, strong continuity is required, publishing at least 2-3 times every other day within a week. Information can also be conveyed very well from this aspect, and it has high credibility and is deeply trusted by some consumers.

4. SMS promotion, WeChat promotion: Use SMS as a platform to publish event information and promote events on WeChat; send relevant event information to old customers, maintain jewelry for free during the event, and explore new opportunities at the same time potential consumers.

5. Combined with the actual local conditions, other effective methods can also be used for publicity. For example, during the event, you can play open-air movies, invite waist drum troupes, gong and drum troupes, cartoon mannequins to parade on the streets, and electric vehicles to parade on the streets, as long as it can heighten the festive atmosphere of National Day and Mid-Autumn Festival and achieve the purpose of widespread advertising.

6. Terminal layout suggestions:

1. Traditional methods such as arches, colorful flags, carpets, hanging flags, balloons, and flower baskets can be used. The momentum must be large, such as multiple arches lined up, etc., in order to truly create an atmosphere. Decorate the Christmas tree, hang candies on the tree, dress up as Santa Claus, and hand out candy leaflets to passers-by. At the same time, the placement of gifts should be impressive and the piles should be large to give people the impression that there are many gifts and are valuable. The purpose of forms such as waist drum troupe and open-air movies is to attract the attention of customers who come to visit and to accurately find the location; it is also a supplement to the creation of on-site atmosphere.

(1) Surrounding blocks: Post signs on adjacent streets and urban main roads. Design and production of hanging flags, banners, etc. to heighten the festive atmosphere.

(2) Outside the store: A red lantern hangs above the main entrance. Design and produce themed window advertisements for the Mid-Autumn Festival and National Day to increase the festive atmosphere of the festival;

(3) Display a knife flag with the company's logo outside the door, set up a large arch outside the door, and set up a large theme exhibition in front of the store Create a board, announce the event theme or put up posters, and decorate the door with balloons and bouquets. The planning department provides design templates for posters, and merchants can organize and fill in and post them during activities.

(4) The store environment should be carefully designed. During the event, the flow of people will be relatively large. Corresponding adjustments should be made to this event. It should be clean and spacious. In particular, the counter must be eye-catching, clean, generous and decently arranged. The display of jewelry props highlights the theme and overall brand image. The holiday image POP is used together with the DM single page, with Christmas and New Year's Day as the theme, and in conjunction with holiday promotions, and additional wedding products. Holiday discounts are used to attract customers to create a strong visual impact.

(5) In-store: Set up a reception desk with the store or jewelry brand logo clearly marked at the entrance. If conditions permit, welcome and shopping guide ladies can be set up. During the National Day period, there will be a large flow of people, so rest areas should be set up in relevant areas of the store, service personnel should be deployed, and gifts and promotional materials should be distributed. A business promotion stand is set up at relevant locations in the store, displaying relevant gifts and promotional materials, and providing consultation services. Staff are required to dress uniformly to avoid inconvenience caused by being unable to find their own person when there is a large flow of people. Jewelry store Christmas activity plan 2

Purpose of the activity:

1. Take Christmas and New Year’s Day as an opportunity to transform potential customer groups into actual consumer customers to drive product sales and enhance product sales. Sales;

2. Use special promotions as a platform to attract more potential customers to pay attention to brand dynamics and increase brand awareness;

3. Display brand culture through targeted activities, Close the distance between the brand and customer groups and improve brand competitiveness.

Activity time:

December 18th to December 23rd

Activity content:

1. Lucky draw rewards

During the event, the first 50 customers who enter the store every day, regardless of whether they purchase products, can receive a raffle ticket. The lottery ticket consists of the main ticket and the supplementary coupon. The main coupon is kept by the customer, and the supplementary coupon is put into the lottery box. On the last day of the event, an on-site draw will be held, and customers can redeem their prizes with their coupons and mobile phone numbers or ID numbers.

The number of winning places is divided into several levels such as first, second, third and commemorative awards. A certain number of winning places can be set for each level. The contents of the prizes should be diverse. They can be physical products of different values ??(rings, earrings, pendants, etc.), company souvenirs (desk calendars, keychains, business card holders, etc.), or shopping vouchers or discount coupons.

2. Recruitment of Christmas little angels

Through audition, 24 children under the age of 13 will be selected to be Christmas little angels, divided into two groups during the event (23- 25th) went to the store to participate in the event under the leadership of his parents. From the 24th to the 25th, a jewelry show with the theme of "Home, Love, Emotion, and Festival" will be held every night from 19:00 to 20:00. Each person can receive an exquisite gift (0.2g small gold bar available), and enjoy a 10% discount on all jewelry items in the store.

3. Jewelry show format

The little angel will display the jewelry in a catwalk format (packed in a transparent gift box) and hand it to the father.

The father then invited the mother from the side of the stage to Taichung, and with the help of the etiquette staff, he personally helped her put it on. Finally, the family of three displayed the product together in a happy catwalk. Jewelry store Christmas activity plan 3

Activity theme:

Christmas carnival night, jingle bells

Activity time:

12 From 18:00 pm on December 24th to 21:00 pm on December 26th

Activity content:

1. Jewelry appraisal:

During the activity, customers can Bring your jewelry to the store and our professional jewelry appraisers will assess its authenticity and grade for free. If possible, this link can be continued forever, which can increase the credibility and affinity of the company's brand in the minds of consumers and help enhance the brand image.

2. Special offer products:

During the event, each store will promote one or two special offer products every day, which will be launched on the market with appropriate discounts or in conjunction with other products. Reward. From the 21st to the 25th, the categories and discount ratios of special products should be gradually increased. In particular, the product categories should be more consistent with the theme of love, so as to match the Christmas atmosphere.

Matching strategy: If you buy a designated product (main product) at the original price, and then add a very small amount of cash, you can have an exquisite special product (mainly small accessories, such as rings, etc.).

3. VIP Plan

During the event, any customer who purchases a certain amount of products at one time can be directly converted into a VIP customer and receive our specially launched VIP service. You can enjoy special discounts at all stores, free jewelry maintenance and cleaning for life, shopping points and other special offers.

In addition, some roses can be prepared appropriately during the event. On the 24th and 25th, the first 20 women who enter the store each day will receive one as a gift. Jewelry store Christmas activity plan 4

1. Activity theme

Hongyuan Express - Cooper Jewelry brings good luck

2. Operation steps:

Specialty store:

It is a specialty store, and the store entrance and windows are carefully decorated. Two Christmas trees are set up at the entrance of the store (the Christmas trees are hung with small decorations with a height of 1.8 meters), ten meters of colorful ribbons, snowflakes spray lettering, Christmas hats, light strips hanging flags and small decorations, with detailed introductions to the promotional activities written on them;

3. Introduction of event gifts

1. Holiday image pop: Franchisees make their own holiday image pop (x display rack) with Christmas and New Year’s themes, or products as the theme, to celebrate the holidays The main product promoted is the Hongyuan Express series of jewelry. Holiday discounts are used to attract customers to create a strong visual impact. All sales staff wear Santa hats to match the overall festive image.

2. Image Balloon This event will be a favorable opportunity to promote the corporate image. Advertising balloons are low-cost and have the Cooper’s logo printed on them, which creates a strong atmosphere. Cooper’s Jewelry Christmas and New Year's Day promotions will use a large number of balloons as mobile advertisements, and all children entering the store will be given balloons with image.

3. VIP card. Every customer who enters the store during the event will receive a VIP card. This card can be used as cash. (It can only be used when making the second purchase)

4. Customers who spend more than 2,000 yuan at one time will receive a beautiful gift. (Defined by the franchisee)

5. Overstocked products can be sold at special prices.

6. If the store has the conditions, we hope to prepare milk tea and coffee and provide hot drinks during the event, so that customers can feel the meaning of warm winter.

4. Happy diamond shopping and increasing gifts: (customized by franchisees)

Note: The specific consumption amount span is adjusted appropriately according to different markets and is controlled by the franchisees themselves. There are also some gifts and small activities that can be adjusted by the franchisees themselves.