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As a marketing method, what is the effect of online shop marketing strategy? An inconspicuous online shop, hidden in a corner under several floors in a website, is really limited in the probability of being discovered by others. However, if you do more work and even invest some necessary funds for this, the situation may be very different.

When we talk about online marketing, we seldom talk about the problems related to product direct selling, because online marketing is not equal to online sales. Online sales are usually combined with the concept of e-commerce, but sometimes there is no obvious boundary between e-commerce and online marketing, and online store strategy is an example.

Generally speaking, the original intention of enterprises to establish online stores is to sell products online, or as those online store platform service providers say: to carry out e-commerce. Sounds good. With the help of those e-commerce platforms, any enterprise can easily carry out e-commerce, even without establishing its own corporate website, but in fact, these online stores may not bring the expected satisfactory sales.

However, if you have opened or are planning to open an online shop, you don't have to feel sorry for this situation-if you don't take online sales as the only evaluation index. Because, in addition to its "e-commerce" function, online store is a good online marketing tool.

Under the current circumstances, the craze for B2C has passed, and some people even have doubts about this business model. Therefore, an enterprise generally does not invest huge sums of money to build a large online mall just to sell its own products. Then, it is a wise choice to establish an online shop by using the e-commerce platform provided by the third party.

At present, many websites offer this service. The biggest contribution of network enterprises to traditional industries is to establish many cheap or even free "platforms". They hope that a large number of traditional enterprises will stand on this platform and develop e-commerce rapidly. So we will set up an online shop as a means of online marketing, which is really a good thing for ourselves.

However, as a marketing tool, what is the effect of online stores? I'm afraid this is something that many people feel uncertain about, because an obscure online shop is hidden in a corner under several floors in a website (online shop platform), and the probability of being discovered by others is really limited. However, if you do more work for this and even invest some necessary funds (except store rent), the situation may be very different.

The following are three aspects that should be paid attention to in online store marketing strategy.

Choose the ideal platform

At present, there are many online shop platforms, but it is best not to make a decision easily, so give it a try first. Whether you are opening a shop to provide customers with a window to understand your products, or you really want to realize the purpose of e-commerce through online stores, it is an important step to choose an ideal platform. Because the online shop you want to build is equivalent to renting a counter in a shopping mall, the operating effect depends largely on the popularity of the shopping mall, passenger flow and the location of your counter. Therefore, it is very important to choose a website platform with perfect functions, convenient management and large visits, even if it is worthwhile to pay more than those deserted websites.

But if it is the first time to open a store, it is better to choose a website with relatively low rent, because the management effect is good or bad, besides the website traffic, there are many other factors, such as whether your store layout is attractive, whether the products or stores have the most suitable classification, whether they occupy a prominent position and so on. If other conditions can't keep up, isn't it a waste to pay high rent for it?

Strive for special recommendation from the website.

This is actually advertising yourself, and the effect is even better than flattering yourself. However, you may have to put a lot of energy into it. Besides your products are easy to attract visitors' interest and have a resounding store name, the layout and decoration of the store may be more important, and sometimes you even need to ask professionals to design it for you.

First of all, don't believe the propaganda of "five minutes to build a store" and "ten minutes to develop e-commerce" promoted by e-commerce platforms. Even if it is stupid, "e-commerce" is not that simple. First of all, it is difficult to understand the descriptions of those websites and their rents (perhaps trade secrets). Then, send pictures, descriptions, prices, after-sales service measures, distribution methods and so on to your products one by one. On the internet, the messy storefront is beautifully arranged. Think about it, 10 minutes is enough?

Of course, there may not be many opportunities to get special recommendations from the website, especially on the homepage of the website. When your preparation is in full swing, don't forget to find a way to win it, even if you are on the classified page, don't give up the promotion opportunity.

Apply for an independent domain name for the store

Because there are not many opportunities to get special recommendations from the website, besides, it is better to ask for help and promote it yourself. Better to rely on yourself than to go to others for help. An important way is to apply for an independent domain name for the store.

After applying for the establishment of an online shop, you can generally get a second-level domain name belonging to the website as the website of the shop. You will be told that this is your dedicated independent website. You can print it on business cards, company brochures, log on to search engines and so on. Of course, you can do this functionally. However, from the perspective of network marketing, it is best not to do so. There is a simple reason. This domain name has a strong color of online store provider. Even people who don't have much internet expertise will feel something wrong when they see your online shop and a well-known website link. When this second-level domain name is promoted as a company website, it has several negative effects: first, it will seriously hurt its own company image; Second, many online stores may be established on the same e-commerce platform. This kind of similar website does not have its own characteristics and style, so it is difficult to leave a particularly deep impression on others. Third, some search engines may refuse to log on to such websites; Fourth, because the network platform mostly adopts the website design in database format, if your online shop is not specially designed, many search engines may not be able to retrieve it. In short, it is not convenient to promote your own online store.

The best solution is to apply for a dedicated independent domain name for the online shop. However, this requires the cooperation of service providers and the resolution of your domain name to your online store. Suppose you have an independent website, you can adopt various conventional online marketing methods to promote it, and maybe your online shop can also become famous.

Respondent: Dodd 2008- Manager Level 4 1-4 10:59.

Classical methods of network generalization

How to increase website visits? Here are 29 ways you can consider. Among them, some methods you may have used, some methods you may have forgotten to use, and some you have never heard of. In short, you can find all kinds of effective website promotion methods here. First of all, you should understand that website promotion is a long-term and systematic process, and you need to make clear goals and plans and make corresponding preparations.

It is the most important strategy in the promotion of search engines to rank first among the major search engines with the most important keywords of the website. The search robot of the search engine will automatically search the content of the web page, so the search engine strategy begins with optimizing the web page.

First, add the title of the page.

Write a descriptive title of 5 to 8 words for each page. The title should be concise and use unimportant words such as "de" and "he". This website explains what is the most important content of this page? The title of the web page will appear on the link on the search results page, so it can be written slightly inflammatory to attract searchers to click on the link. At the same time, write your company name and your most important keywords in the homepage content, not just the company name. Every page of the website should have a title.

Second, add descriptive meta tags.

In addition to page titles, many search engines also search for META tags. This is an explanatory text. Describe the content of the web page, and the sentences should also include the keywords and phrases used on this page. ? At present, META tags with keywords are not helpful to ranking, but they are sometimes used in paid login technology. And who knows when search engines will pay attention again?

Third, in the bold text of a web page, you usually fill in your keywords for the title of the article.

Search engines attach great importance to bold text and think it is a very important content of this page. Therefore, be sure to write your keywords in one or two bold text labels. Try to avoid making important headlines into pictures, and don't make the whole home page into a picture.

Make sure the keywords appear in the first paragraph of the article.

Search engines hope to find your keywords in the first paragraph, but don't overwhelm them with too many keywords. Google probably takes 100 words as the best keyword density, and can get a good ranking. Other places to consider putting keywords can be in the ALT or COMMET tag of the code. If you can't ensure that keywords appear in the first paragraph of the text, you can consider some rescue measures, such as adding a comment on the web page and so on.

Fifth, the navigation design should be convenient for search engines.

Some people use frames in web page making, but this is a serious problem for search engines. Even if the search engine finds your content page, it may miss the key navigation bar, so it cannot enter other pages. Navigation buttons made of JAVA and FLASH look beautiful, but search engines can't find them. The remedy is to make a navigation bar at the bottom of the page and have regular HTML links to ensure that you can enter every page of the website through this navigation bar. You can also make a website map and link to each page. In addition, some content management systems and e-commerce directories use dynamic web pages, and the URL of these pages usually has a question mark with a number. Overloaded search engines often stop in front of question marks and stop searching. In this case. It can be solved by changing the website and paying for login. Search engines can easily crawl dynamic websites by generating static pages. The site map should be linked to all the main pages as much as possible, and the site map pages should be submitted to the search engine separately. Using more static HTML pages will increase the workload, but it can increase the friendliness of search engines, thus laying the foundation for obtaining a good ranking.