Theme of Mid-Autumn Festival planning activities

Theme of Mid-Autumn Festival Planning Activities (7 articles)

The Mid-Autumn Festival is a colorful and precious cultural heritage. The full moon is a symbol of people's reunion, a sustenance for missing their hometown and relatives, and hopes for a bumper harvest and happiness. I have arranged the Mid-Autumn Festival theme planning activities for you, I hope you like it!

Theme of Mid-Autumn Festival planning activities 1 With the arrival of the traditional Chinese festival Mid-Autumn Festival, many businesses have targeted the business opportunities of the Mid-Autumn Festival and made enough articles around moon cakes and other Mid-Autumn Festival gifts. Based on the enterprise "_ _", we seize the favorable opportunity of Mid-Autumn Festival, strive to realize the development of new forms of brand moon cake promotion, and formulate the planning and design of this promotion.

1. Promotion target:

1. Promote the sales of stores with the consumption of Mid-Autumn moon cakes, and activate the sales of moon cakes with the image of stores. Reunion month, reunion feeling, "moon cake" sent home.

2. Infect customers and enhance corporate image through the good words and deeds of Mid-Autumn Festival ambassadors when giving gifts.

3. Provide convenience for customers and attract more customers.

4. Communicate feelings for customers.

Based on this activity, it can be extended to other festivals, such as Christmas or New Year's Day.

6. Increase the competitive means of enterprises and make differentiation.

Second, the analysis of commodity promotion environment:

(A) Macro-market factors have a great influence on enterprises, and these factors are beyond the control of enterprises. Only by studying the macro-environment and its changes and looking for favorable opportunities can enterprises occupy the market and obtain greater economic benefits.

Macro-environmental factors mainly include:

1. Demographic factors: Mid-Autumn Festival, family reunion, and more concentrated consumers are conducive to commodity promotion.

2. Economic factors: during the financial crisis, stimulating domestic demand and stimulating consumption.

3. Social and natural factors: China people attach importance to this traditional festival, and under the impetus of cultural atmosphere, a consumption storm has also been set off.

(2) "Customer is God". Only when the products we promote meet the needs of consumers and win their trust can the Mid-Autumn Festival bring family reunion and "moon cakes" bring you happiness.

1. Consumer's consumption behavior and psychology: I miss my parents more in Mid-Autumn Festival; Mid-Autumn Festival family reunion. In the Mid-Autumn Festival, giving gifts, visiting relatives and friends and other consumer behaviors, consumers have their own psychology in the process of consumption, so it is necessary to grasp consumers' psychology and promote sales reasonably.

2. Service level required by consumers: In the relatively fierce competition in the Mid-Autumn Moon Cake market, consumers are pursuing high quality and low price for products, and _ _ moon cake time-honored brands already have various market advantages. Meet the demand and improve the service level.

3. Analysis of consumers' purchasing power: consumers pursue products that can meet their own needs and are inexpensive. Our promotion is based on low price and high quality, which really brings benefits to customers and adapts to their purchasing power.

4. Analysis of consumers' consumption environment: Among many moon cake promotion activities, consumers have a lot of choices. We will improve the promotion environment to the maximum extent and improve the service quality in the promotion process, which is a real win-win situation for consumers.

(3) Modern society is a competitive society, and the competition for "Mid-Autumn Moon Cake" will be more intense. Only by defeating the competitors can we make the sales of _ _ moon cakes bigger and get more profits.

1. Competitor's strategy: In the same period, various methods such as mall promotion and supermarket promotion were adopted to promote sales, and they were combined with other products to promote sales.

2. Competitor's goal: to further expand the brand effect and improve the sales profit.

3. Advantages and disadvantages of competitors: the advantage is a wide range of expansion; The disadvantages are single means, high cost and inconvenient transportation.

4. Competitor's coping mode: There is a complete service organization, and all departments cooperate effectively, which can meet consumers' needs in time and accept consumers' feedback.

(D) Analysis of internal environment

1. Resources: We can contact suppliers in time, and the goods will not be piled up or out of stock.

2. Competitiveness: high quality and low price: convenient transportation: strong teamwork ability and diversified service means.

3. Logistics input and output: convenient transportation and basically "zero inventory".

4. Production and operation: assembly line, quality assurance and efficient production.

Third, advertising analysis:

1. advertising goal: to realize real and extensive promotion activities through large-scale advertising.

2. Advertising fee: 1000 yuan.

3. Advertising information: promote brands, enhance influence, expand sales channels and increase sales.

4. Advertising media: newspapers and leaflets

5. Evaluation of advertising effect: achieve the purpose of promotion during the holiday season and establish brand awareness in the hearts of consumers; Further carry forward _ _ time-honored corporate culture!

Four. Activities:

1, time: x month x day-the day before Mid-Autumn Festival

2. Location: The activity is limited to Hui _ _ City.

3. Activity preparation: 1. Arrange a certain number of transport vehicles and "Mid-Autumn Festival Ambassadors".

2. Drivers must be familiar with urban driving routes, and it is required to reduce time consumption as much as possible during transportation and improve transportation efficiency.

3. Educate "Mid-Autumn Ambassador" in words and actions, and learn how to deal with problems.

4. Appropriately increase the price of moon cakes to maximize the overall profit.

5. Contact the card dealer and buy a certain number of exquisite cards, which can be classified according to different gift-giving objects, such as lover cards, relatives cards and friends cards.

4. Activity promotion: Post posters in the shopping mall about one week before the activity is implemented, or strengthen the publicity breadth through newspapers, radio and other channels. But it can only be implemented after a certain cost accounting. Publicity should be concise and easy to understand, and special circumstances need to be explained.

Verb (abbreviation of verb) Note:

1. Customers should pack the gifts according to their requirements, and ask and register the required detailed address and delivery time, so that customers can provide their own contact numbers and the contact numbers of the recipients, so as to get in touch under special circumstances when giving gifts.

2. The words and deeds of the Mid-Autumn Festival Ambassador represent the honor of the shopping mall. To be an "ambassador" of YEATION, we should have a good image and language affinity, and educate the "ambassador" about possible problems.

In order to avoid some problems, the delivery of this activity can only be limited to Mid-Autumn Festival gifts, not involving cash. Gift packaging must be inspected, and there can be no cash.

4. Due to the possibility of customers refusing to accept, it should be explained in the event promotion that the mall contacted the original gift and returned it to the customer.

5. In case of rejection or customer's absence, the "ambassador" must contact the person in charge of the mall as soon as possible to inform the situation, and then proceed to the next task, and the relevant personnel of the mall will contact the customer or the recipient for inquiry and solution.

6. Gifts must be products purchased in shopping malls, and buyers must leave their real contact numbers and names. If it is impossible to return the goods due to the wrong number, the mall has the right to dispose of the goods after 7 days, which should be explained in the publicity or activities.

7. The words written by yourself in the card are the most sincere wishes of the customer to the recipient and the frank expression of feelings. Therefore, when choosing a card, we must pay attention to its exquisite appearance and the text connotation inside. If the price of moon cakes is adjusted, you can also change the card into a desk calendar. Of course, there must be an introduction of the shopping mall. This is propaganda.

Theme of planning activities for Mid-Autumn Festival Day 21. Purpose of activities:

Mid-Autumn Festival is an important traditional festival in China, and its greatest significance and theme is "reunion". Reunion and harmony are closely linked. Reunion is not only an external form, but also an internal harmony and communication. In order to fully tap the connotation of traditional festivals, carry forward the excellent culture of the motherland, and inspire the patriotic feelings of teachers and students, and inspire students to be familiar with classics, read classics, love classics and get close to classics when the Mid-Autumn Festival approaches, the brigade organized the theme activities of "Full Moon, Full Country and Inheriting Classics" around the Mid-Autumn Festival.

Second, the theme of the event:

The moon is full and the country is round, inheriting the classics.

Third, the activity time:

September 21-June 65438+ 10/0

Four. Activities:

(1) Enjoy the Moon in Mid-Autumn Festival

1, (September 24)-"I wish you a long time and a beautiful scenery." Tell students about the origin of the Mid-Autumn Festival, and advocate that every student should achieve "family reunion" during the festival-help mom and dad do something they can; "Reunion"-send a holiday greeting message to distant relatives who can't reunite; "National reunification"-placing high hopes on the prosperity and early reunification of the motherland.

2. (September 24-September 28) Collect poems and books related to Mid-Autumn Festival, and carry out related activities in each class in the morning meeting.

(2) Remembering the bright moon in Mid-Autumn Festival

1(September 24-September 28), each squadron organized students to collect information about the origin of Mid-Autumn Festival, traditional folk customs, anecdotes, poems and so on, and arranged them in the classroom and displayed them in "special sections";

2. (September 24-September 28) Each squadron will improve the "wish" wall in the class or on the blackboard, so that students can write their holiday wishes on their hearts.

3. (September 28th) Each squadron held a Mid-Autumn Festival poetry meeting with the theme of "inheriting the classics and reciting the Mid-Autumn Festival". Collect and read the classic poems about Mid-Autumn Festival, and experience the happiness of reunion and harmony in the process of tasting moon cakes and reciting ancient poems, so as to enhance the friendship between students.

(3) Enjoy the Moon in Mid-Autumn Festival:

1. Carry out "Promoting Mid-Autumn Festival with Morality" parent-child interaction activities, encourage students to celebrate Mid-Autumn Festival for their parents, help their elders do housework, eat moon cakes and enjoy the moon with their families, and realize the happiness of family reunion. (Grade One and Grade Two)

2. The volunteer activity of "Happy Experience Warm Mid-Autumn Festival" was carried out. Students used the Mid-Autumn Festival holiday to send mooncakes to their elders, send warm, and wrote down their experiences. (Grade 3 and Grade 4)

3. "Moon Painting Mid-Autumn Festival": Complete a holiday tabloid with the theme of "Mid-Autumn Festival" during the fifth grade holiday; Finish a holiday tabloid with the theme of "classic reading" during the sixth grade holiday. (5 copies for each squadron).

Theme of Mid-Autumn Festival planning activities 3 I. Theme of activities:

The full moon and Mid-Autumn Festival are high-end.

Second, the organizer:

_ _ Bank Organizer:

Third, the activity time:

_ _ _ _ _ _ _ _ _ _ _

Four. Location:

_ _ Hotel Conference Hall

Verb (short for verb) The purpose of the activity:

On the new arrival, take the appreciation meeting as the communication platform, and have good communication and exchange with customers in watching high-quality cultural performances. Take the Mid-Autumn Festival reunion as an opportunity to create a harmonious division between CCB and customers' families, improve customer satisfaction, and enhance the bank's brand image and social influence.

Participants of intransitive verbs:

1, more than 450 VIP customers

2. Leaders and employees

3. Media reporters

Seven. Activities:

1. Watch the cultural performances of professional groups (invite professional performance groups to appear in variety shows with certain specifications and artistic taste, reasonable program collocation, appealing to both refined and popular tastes, lively atmosphere and interactive arrangement by customers).

2. Our employees gave a performance of 1 and sang "Grateful Heart", in which the heads of various outlets participated, mainly to express their gratitude to customers, interspersed with 1 people's true feelings, told unforgettable moments with real cases, presented flowers to customers on the spot, and expressed their gratitude to customers.

3. Customer participation plan (interactive games in which the whole audience participates, giving participation rewards).

4. Interspersed with lottery activities, there are 1 grand prize, 4 first prizes, 8 second prizes and 20 third prizes, with prizes of different standards. 5. Arrange cold meals outside the entrance to prevent moon cakes and fruits from being placed to set off the festive atmosphere.

Eight, preliminary preparation:

1, internal organization: text category: leader's speech, host's cross talk, invitation letter, leaflets, etc. Items: 10 above game gifts, 10 love gifts, 36 lottery prizes, drinking water, lottery boxes, pats and lottery details. Personnel categories: program performers, service personnel, organization and coordinator.

2. External contact: venue: time, place, cost, audio and lighting equipment, venue layout, personnel preparation, etc.

Program preparation: invitation of performance groups, coordination of conditions and expenses, news media: two journalists from TV station and two journalists from newspaper office, 1 photojournalist.

Nine. Countdown arrangement: Countdown arrangement:

1. Set the venue 2 weeks in advance.

2. Determine the customer list two weeks in advance and send an invitation letter.

3. Arrange performance groups and programs two weeks in advance.

4. Do a good job in leading speeches and hosting cross talks 1 week in advance.

5. Gifts, giveaways and prizes should be prepared 1 week in advance.

6. Arrange the activity site (including indoor and outdoor banners, flower placement, stage sound debugging, etc.) 1 day in advance. ).

X. cost budget

__

Theme of Mid-Autumn Festival planning activities 4 I. Theme of activities:

Deep affection for Mid-Autumn Festival and our country.

Second, the significance of the activity:

Enrich the campus cultural life of Class 5 (4) students, let everyone know the charm of Mid-Autumn Festival culture through activities, and at the same time enhance the cohesion of the class!

Third, the activity object:

Students and teachers in Class Five (4).

Fourth, the activity time:

September 13 noon 1-2.

Verb (abbreviation of verb) activity arrangement:

1. Pre-preparation: Before September 12, prepare 60 lanterns, 240 riddles, event prizes, event posters and event sponsors.

2. Pre-publicity: Before September 12, do a good job of publicity in the class, let the students go home to check the information about the Mid-Autumn Festival and learn how to solve riddles on lanterns.

3. Venue layout: At noon on September 13, parents will arrange the venue, hang lanterns, make puzzles and prepare the exchange area.

4. Activity flow:

(1), the first is a "prize-winning question and answer" about Mid-Autumn Festival knowledge, and the prize is a book;

(2) After the "prize-winning question and answer", start the "solve riddles on the lanterns" activity;

(3) After the "solve riddles on the lanterns" activity, each student and teacher will get a lantern as a souvenir;

5, "solve riddles on the lanterns" activity rules:

(1), if you know the answer, you can tear off the puzzle, write the answer on the puzzle paper and give it to the staff in the lantern riddle prize area. If the answer is correct, you can exchange beautiful prizes on the spot;

(2) If the answer is wrong, the staff will stick it back on the lantern to continue the quiz.

(3) You can't solve the puzzle before you figure out the answer. Only when you know the answer can you open it, and only when you write it on paper can you win the prize!

(4) The accumulated riddle answers can be freely exchanged for prizes until they are exchanged for prizes.

(5) After the activity, each participant will present a small lantern and collect it in the prize area.

6. Prize setting:

1 The correct riddle answer can be exchanged: mechanical pencil or eraser.

Two correct riddle answers can be exchanged: triangle set or diary.

Three correct riddle answers can be exchanged: exquisite notebook

Answer 4 riddles correctly and you can redeem them: a colored pen painting set or a 24-color watercolor pen.

Six correct riddle answers can be exchanged: socks, handmade dolls or 3D puzzles.

Theme of Mid-Autumn Festival planning activities 5 I. Purpose of activities

Activate the festive atmosphere, enrich employees' spare time life, and enhance employees' cohesion and sense of belonging; Inspire employees' sense of gratitude and honor, and work harder and more valuable for themselves and the company;

Second, the theme of the event

Third, the activity time

20 _ _ _ _ _ _ _ _ day 13: 30 —— 17: 30.

Fourth, the venue

Throughout the company area

Verb (short for verb) activist

All employees of the company

Activity form of intransitive verbs

Stage area: Set up a stage at a suitable position on the lawn (see the environmental layout for details) for the opening ceremony of the garden party;

Game area: set up various interactive games (* * *18);

Seven. Activity organization

Master plan: _ _

Event planning: _ _

Activity coordination: _ _ _, _ _

Event Moderator: _ _ _, _ _

Goods procurement: _ _, _ _

Equipment lease: _ _

Lottery production: _ _

Installation and debugging: _ _, _ _

Security: _ _ _, _ _

Site cleaning: _ _ _, _ _

On-site organization: all members of the human resources department

On the sixth day of Mid-Autumn Festival, the theme of activity planning 1. The purpose of the activity:

Through colorful activities, let students approach the Mid-Autumn Festival, feel the homesickness of the Mid-Autumn Festival and the good feelings of blessing reunion, inherit the traditional culture of the Chinese nation, cultivate students' good knowledge of Chinese studies, and stimulate students' national pride.

Second, the activity time:

5 September to 8 September

Three. Activities:

1, how much is the Mid-Autumn Festival full moon. Ask students to collect knowledge and pictures about the origin, customs and food of Mid-Autumn Festival, and approach the Mid-Autumn Festival culture in communication, discussion and display.

2. Enjoy moon cakes. On the full moon night of Mid-Autumn Festival, I eat moon cakes with my grandparents, parents. Three generations compared their childhood moon cakes in terms of variety, taste, price and packaging.

3. Be grateful and send blessings. (Grade 1) Make a beautiful love card in Mid-Autumn Festival, write a blessing, and send it to your closest relatives to convey thanks and blessings.

4. Dating back to Mid-Autumn Festival. (Grade 2 and 3) Collect stories, poems and books related to the Mid-Autumn Festival and make a Mid-Autumn Festival tabloid (A4).

5.* * * Building a green home. (Grade 4, 5 and 6) Over-packaging of mooncake boxes wastes precious wood, paper and metal materials. In order to reduce environmental pollution and make good use of resources, team members are encouraged to skillfully use mooncake boxes to carry out small-scale production of turning waste into treasure.

Mid-Autumn Festival planning theme 7 I. Purpose of the event:

Enrich the amateur cultural life of villagers, constantly improve the environmental awareness and civilization of communities and villagers, and strengthen the construction of rural public cultural service system.

Second, the time:

At 2: 30 pm on September 22, 20__ _

Third, the location:

_ _ Community Happiness Square

Fourth, the principle:

Adhere to the principle of "community sponsorship, social liaison office, civilization and health, festive and peaceful, close to the masses, enrich content, enhance taste and form characteristics".

Verb (short for verb) form:

Combined with the cultural tour of towns organized by Chengdu Cultural Department, we will jointly perform the rehearsal program of our town's literary and art team, and do a good job in Foxconn recruitment publicity combined with the employment service of towns.

Organizer of intransitive verbs:

Lin Ji Town People's Government

Seven. Organizer:

Lin Ji cultural station

VIII. Participants:

Some staff members of Lin Ji Town Government and village (community) "four-post cadres"

Nine, invite the media:

Qionglai TV Station and Today Qionglai Daily

X. Agenda of activities:

1. The leaders of Lin Ji Town talk to each other.

2. Cultural performances in the square.

3. Foxconn recruitment promotion.

X. Responsibilities of relevant departments

(1) Dangzhengban, Lin Ji Town

Propaganda banner production, sound

Responsible for the layout of the rostrum.

(2) Lin Ji Town Art Team

Responsible for programming and performance.

(3) Huangmiao Community in Lin Ji Town.

Responsible for the sanitation of Huangmiao Community Square.

(4) Lin Ji Town Police Station

Responsible for the safety of the activity area.

(5) Lin Ji Town Cultural Station

Be responsible for the organization and coordination during the activity to ensure the smooth progress of the activity.