How to write illustrations appreciation? Summary and appreciation of several illustration styles

How to write the analysis report of literary illustrations, picture books and cartoons begins with the introduction of the concept and style of picture books and transitions to the level of picture books and cartoons; Then it summarizes the formation and development of picture book comics, and analyzes the characteristics of picture book comics in detail from two aspects: color matching and picture composition. Finally, the status and important role of picture book comics in modern art are illustrated by examples. The three parts of the article form an organic whole from the shallow to the deep, forming a perfect display of the art form of picture books and comics. Comics; Style; Color; As a creative form spanning thousands of years, modern picture books are the continuation and development of traditional reading methods and information dissemination methods. Picture books have always been regarded as a kind of popular art, and the revival and resurgence of this ancient and modern creative form has once again opened people's worship of pictures and images. The creative form of picture books has gradually spread to people's daily life. More people are attracted by this art form and devote themselves to it. Picture book comics are easy to understand and are more easily accepted by children than other art works. 1 picture book overview "picture book" literally means "drawn book". The name originated in Japan. It is pronounced as "hobby" in Japanese, and its English name is PictureBook. The definition of the word "picture book" on page 4 was first put forward by PerryNodelman, a world-famous children's literature theorist and writer. He defined picture books as children's books that combine a large number of coherent pictures with relatively few words (or no words) to convey information or tell stories. The intuition of color makes readers feel the bright, gray, dark, thick and light colors in the picture, while the symbolism of color makes readers feel the change of hue caused by the change of the protagonist's mood. Functional color language can not only enhance the appeal of 24 pages of art, but also properly express the design intention. Making good use of color language is the key to the success of picture book design. Summary and appreciation of several illustration styles Some people like watching TV dramas, others like watching variety shows, and so do I like watching pictures. A good work will show you the world built by the artist. Through this painting, you have a different imagination of the world. There are many beautiful things you haven't found. This is the beauty brought by illustration and the reason why I love painting very much. As a non-professional, based on my recent painting experience, I made a small summary of several kinds of illustrations. Just like studying notes, I hope we can learn something from these excellent illustrations. * Plane style: All the elements in the painting look flat and consist of simple shapes and lines, but the colors are very rich and harmonious. The clothes of the characters have a strong sense of cloth, which is a bit like a tapestry. Various elements are composed of simple geometric shapes, and some small lines are supplemented by embellishments. The expression of light makes simple geometric figures present a more realistic scene. The lines are outlined with granular pencil lines, which makes the picture full of childlike interest. * Rock color style: Rock color painting generally refers to all artistic works with mineral color as the main tone. In my opinion, the works in rock color style are very textured. In order to achieve different painting effects, traditional rock-and-roll works are mostly pasted with gold foil or silver foil on paper. The following works should be computer-drawn, but they also reach the rock-and-roll style. According to observation, most of the works in rock color style are dominated by gold, black, red, sapphire blue and other main colors, which are very similar to Dunhuang murals. * Semi-realistic style: three-dimensional characters, close to realism, and strong clothing texture. The picture below shows the works of Taiwan Province talented woman illustrator De Dezhen (deceased). I especially like the illustrations of Dezhen series. The characters' eyes are emotional and their costumes are gorgeous and complicated. The background has the texture of rock painting. The picture below shows the works of Zhang, the first painter in China who won the gold medal in the international comic contest. Successful illustrators' works have distinct personal characteristics. Just like this work, Zhang's illustration has a certain feeling of meticulous painting, but it also has a three-dimensional sense of CG painting. Her color tends to be big red, and the characters in the paintings usually show arrogant and indifferent attitude. I remember that the cover of Scarer, my favorite magazine in college, was a picture, all in this style. * Clear style: The picture below shows the work of my favorite illustrator "Fat Snake". Her blog is called "Fat Snake Wonderland", which should be the title. Her works are clear and full of light, presenting a beautiful and mysterious fairy tale world, with many elements such as little girls, fairies and small animals, which should really be a fairyland. Her paintings have a delicate and fluffy texture, perhaps relying on tiny and hazy lines. The colors are mostly light brown, light green and light. If you like her works, you can search "Fat Snake Wonderland" on the Internet to see other similar works. The picture below is similar to the style of a fat snake, and the overall picture presents a clear and warm feeling. This painting is a watercolor painting, unlike the last one, which has many tiny lines. The characteristic of watercolor painting is that the fluidity of pigment is easier to form rich colors. A good work must be rich and uniform in color. For example, this painting has no trace of light, but it makes you feel that it is in a very bright room. This is the success of color application. There are many wonderful illustrations, too numerous to mention. I hope everyone can see more, draw more and think more, improve their painting level as soon as possible and create their own works. Nongfu Spring illustration analysis 1, clarifying the illustration content and task 2 audience positioning 3 expression style positioning 4 expression technique positioning Since last year, Nongfu Spring sold "17.5 orange" across the border, causing an exclamation in the industry: Nongfu Spring will also sell sentimental fruit. At the beginning of this year, Nongfu Spring played a new trick in its traditional strong bottled water-three high-end new products, both in packaging design and concept, which were full and impressive. The new packaging of Nongfu Spring has been well received in our dealer survey, and the three products also have their own characteristics. One of the new products: Nongfu Spring glass bottle, high-end mineral water and high-end water is a concept that has been heated up in recent years. Usually, the market will define high-end water by whether it is expensive or not, but Nongfu Spring totally disagrees with the method of distinguishing by price. At the meeting, Zhong proposed three characteristics of high-end water: scarce natural water source, natural and balanced mineral element content, and profound natural or humanistic cultural connotation. In Nongfu Spring's view, the first two points are endowed by nature, and the third point needs human efforts. In order to make the products full of aesthetic feeling and cultural added value, Nongfu Spring spent three years inviting five top international design companies to design, and finally selected the packaging design after 58 drafts. In fact, as early as June 20 12, Nongfu Spring had already received a favorite design draft, but it was difficult to put it into reality because of the bottle-making and printing technology at that time. Nongfu Spring is unwilling to lower its requirements, so it looks for a new design company. But after two years of comparison, I finally felt it was a pity to give up the original plan, so I came back. There are eight packaging styles for this product. The main pattern of the bottle is selected from the species unique to Changbai Mountain, such as Dongbei Tiger, Chinese merganser and Korean pine. On the side of the pattern, the words "Changbai Mountain has known 58 species of national key protected animals, and the Siberian tiger belongs to the national first-class protected animals" are written, which reveals a strong atmosphere of ecological and humanistic care. The second new product: Nongfu Spring natural drinking water (suitable for infants) In recent years, there are more and more baby aquatic products abroad, which have become essential products for scientific parenting. The conference of Nongfu Spring also focused on its newly developed baby water. Prior to this, there was no bottled water product specially designed for infants to drink and prepare formula food directly in China. Different from ordinary drinking water, infant water has stricter requirements on mineral element content and microbial control. Usually, water with high mineral content or without mineral elements is not suitable for infants to drink. In addition, the requirement for commercial sterility of baby water was not listed as an indicator in all bottled water in China. All the above is nonsense, so I won't describe it much. Just look at the picture. It is said that this is the world's top aseptic production packaging! The third new product: Nongfu Spring student mineral water 20 years ago, Nongfu Spring launched a sports cover bag, which was warmly welcomed by children. The slogan "Don't make such noise in class" is impressive. In order to commemorate this product full of childlike interest 20 years ago, Nongfu Spring launched an upgraded version of the sports cover: natural mineral water for students. In order to give teenagers a better consumption experience, Nongfu Spring has designed a bottle cap that can be opened and closed with one hand. There is a patented valve in the bottle cap that only opens under pressure. When the lid is opened, ordinary tumbling and inversion will not let water out, which is very suitable for children. In addition, Nongfu Spring also invited famous British illustrators to draw a set of imaginative labels to show the four seasons of Changbai Mountain, namely, spring, summer, autumn and winter. The whole design is full of innocence, just like the natural world of Changbai Mountain imagined by children. What is the appreciation and analysis of excellent poster works? Appreciation of excellent poster works is as follows: 1. Cartoon-style posters for the opening of catering enterprises, which are embodied in cartoon style and palace style, not only have attractive food pictures, but also have corresponding opening activities information content.

2. In the second half of July, the summer mobile phone poster of green plants at the beginning of the month is about to pass in June, and we will also usher in a brand-new second half. This excellent poster design works, with fresh green leaves as the background, plus "Hello in the second half of the year, may the world be beautiful because of you".

3. Mobile phone poster of youth illustration in campus classroom in graduation season. Graduation season is coming. Are you ready? This excellent poster design adopts hand-drawn illustration style, plus tables and chairs, books and basketball court elements outside the window.

4. The 20 th exhibition of "Death" at Shaping University in Nagoya has a prominent theme and is easy to catch people's attention. The word pawn exhibition is a grid form similar to a tablecloth, which has a sense of design and beautiful color matching. The word "pawn" is rose with blue (classic red with blue); The word "Zhan" is green, blue, dark blue and purple (with gradient color).

A lot of blank space is reserved, and the upper part and the lower part of the picture form a sharp contrast. This can make readers focus on the text and make the information easier to read.