Recruitment copy should be attractive, how to write a powerful recruitment copy?

Because I have seen many so-called attractive copywriting in the workplace for many years, I personally think that the most authentic recruitment copywriting is the most powerful copywriting.

With all due respect, all recruitment copywriting with attractive people as gimmicks is doomed to fail. Especially those who want to attract the attention of the interviewer by being clever, such a copy will only arouse the interviewer's disgust. If a company is really responsible for its employees, it will treat its employees in the most sincere way, instead of paying attention to photo copying.

Recruitment copywriting must be sincere.

Let's take a few counter-examples in the market as examples. 1 Copywriting is an advertisement of a real estate company. Generally, the advertisements of such companies are based on a monthly salary of 10,000 yuan, but in fact, even the basic salary of 5,000 yuan can't be played, and in many cases it is even a basic salary with responsibility. Their copywriting is generally trusted, but people with real work experience will never consider their copywriting, because such copywriting is just a bluff.

Fancy copywriting is only in the eyes of bloggers.

Some hr may be inexperienced, and you may be young yourself, so you always want to attract others' attention with all kinds of fancy copywriting. This idea is actually superficial. A copy that can attract others must be a copy with content, not a copy written through various packages. If you really want to write a good recruitment copy, keep your feet on the ground? Yes, that's what you need to pay attention to most.

Recruitment copy should be to the point.

This is also a misunderstanding of many young hr, who may be too concerned about the form of the copy when writing it, and ignore the purpose of the copy is to recruit suitable talents. In my personal opinion, if you can clearly write your job requirements and talent requirements, even the most common vernacular is more useful than the so-called clever copywriting. You should be clear that the purpose of some of your copywriting is to recruit people, not to attract others in some form.

To sum up, the above is my personal opinion on recruitment copywriting.