Who knows the difference in the meaning of the color of a trademark? Like blue and black and red.

Generally speaking, blue, red and black are all business colors.

Blue is the symbol of eternity, and it is the coldest color. Blue is very pure and usually reminds people of the ocean, sky, water and universe. Pure blue shows a kind of beauty, calmness, reason, serenity and vastness. Because of its calm characteristics, blue has a rational and accurate image. In commercial design, most commodities or corporate images that emphasize technology and efficiency choose blue as the standard color, corporate color, such as computers, cars, photocopiers, photographic equipment, etc. In addition, blue also represents melancholy, which is influenced by western culture. This image is also used in literary works or commercial designs with emotional appeals.

Red represents auspiciousness, jubilation, enthusiasm, boldness, passion and fighting spirit. Because red is easy to attract people's attention, many warning signs are represented by red words or images. For example, in traffic lights, red means stop. In China, red traditionally means happiness. For example, it is used to decorate weddings and Spring Festival.

black is a color with many different cultural meanings. And black never goes out of fashion. In western culture, black generally represents derogatory meanings, such as: black days, which mean sad, sad and sad days, like "Black Friday". But sometimes black also has a positive meaning, such as: in the fashion world, black represents a stable and solemn style; In spoken language, "new black" represents the latest fashion trend; In terms of finance and economics, the word "black" stands for entering the supermarket, which proves that there is no debt.