Traditional Culture Encyclopedia - Photography major - Why is Haima Studio expensive?

Why is Haima Studio expensive?

The reason why Haima Studio is expensive is that it makes good use of new media tools and diversified marketing ideas to limit the self-communication triggered by IP and satisfy consumers' "sense of life ceremony"; Clever use of "be kind to yourself" marketing game.

Through WeChat and Weibo, Haima accumulates users in the form of tweets and message sweepstakes, and then attracts users through explosive products and turns them into consumers. Similar to the perfect diary, the little red book is a key step in the layout of hippocampus. Little Red Book has gathered a large number of fashionable and picky young users and middle-aged KOL.

On the other hand, Haima also uses celebrity endorsements to attract consumers' attention, and chooses 1995 as the new generation of Xiaohua Jiang as the spokesperson. In the next two years, Haima found different celebrity experience officers, including Zhang Ruonan and Zhou. At the same time, hippocampus frequently initiated topics in Weibo and Tik Tok.

relevant information

On the road of standardization, hippocampus is not smooth sailing. When chain photo studios become the trend of exquisite documents, taking a photo of exquisite documents often requires makeup artists, stylists, photographers and retouchers to take turns, which requires higher professionalism. Chain mode, one-click solution to the problem of unified training and shooting standards.

Shooting begins with online booking, and after entering the store, you will sign up, choose clothes, make up, shoot, retouch and shoot. These processes have been standardized and the advantages are obvious. On the other hand, shortcomings are also exposed. "assembly line shooting" does not reflect personal characteristics, and the film production rate is not high.