How to write the product description and product introduction copy on Taobao details page? Such as electrical products?

Doing a good job in the product description page mainly includes the following points:

First of all, the display of content must be coherent.

Online shopping users will have many psychological processes before buying something. In order to dispel users' psychological worries, the product description page needs a lot of content. There is a lot of content, so it is necessary to make a good layout plan, and the most important point of planning is to guide users to buy in a coherent and step-by-step manner, rather than making users think jump.

Second, relevant recommendations and special events should be placed behind the product description.

When a user enters the details page of a product, his biggest purpose must be to know about it or buy it. However, related recommendation and special offer activities actually fundamentally violate the user's purpose, but such a section must exist because it can bring related sales and guide recommendation. In view of this situation, the most correct way must be to put relevant recommendations and special events behind the product description. In this way, when users enter the product page, the first thing they will know is the information of this product, which the website construction thinks meets his needs. If the product is not what the user wants after reading it, the relevant recommendations and special events behind can guide the user appropriately, reduce the user's jumping out and increase the transaction probability.

Third, words are never as powerful as pictures.

Pictures are easy to read and not easy to cause visual fatigue. At the same time, a good picture description will be more powerful than words. Give a very simple example: you have to explain that the store is doing sales promotion, and what you describe in words may be: pro! Now the audience is half price, 50% off! This kind of text doesn't seem to have a strong sense of promotion, but it is enough to express it with a picture of 50% sales volume and a downward arrow, and it is more conspicuous and more popular.