What aspects should be paid attention to in corporate live broadcasts?

1. Frequent testing: If conditions permit, go to the event site as early as possible to set up and test the live broadcast environment. If you cannot arrive at the event site for testing, you can try to build a simulation environment for testing. One hour before the event starts, conduct a final test inspection to ensure the event goes smoothly.

2. Exclusive network: Sufficient bandwidth can ensure the stability of each live broadcast. Under normal circumstances, a high-quality live broadcast requires an upload speed of at least 4M, and a dedicated network is the best!

3. Familiarize yourself with the equipment: There are various equipment involved in live broadcast. Understand in advance all the hardware equipment that will be used on the day of the event, prepare relevant accessories, familiarize yourself with and test it in advance, this can save a lot of money. Unnecessary trouble.

4. Light debugging: If there is no good light, the live broadcast image will show low quality, blocky images, mosaics, etc., which will give your audience a bad experience. Therefore, it is very necessary to debug the equipment and light at the shooting location in advance.

5. Sound debugging: In an event live broadcast, in addition to the picture, the sound effect directly affects the customer experience. Connecting an independent audio signal from the broadcasting station can avoid problems such as noisy sound, signal confusion or echo, and achieve professional-level live broadcast effects.

6. Backup equipment: To ensure that the live broadcast of the event is foolproof, it is also necessary to prepare a backup equipment. Backup batteries, backup network, backup live encoder. If conditions permit, prepare a backup audio system and camera equipment.

7. Event promotion: No matter how good the live broadcast content is, it needs the power of promotion. If you want to get more users interested in your products or services through the live broadcast of the event, you need to lay out publicity channels in advance and push them through different publicity channels one week, one day, one hour, and five minutes before the event. The live broadcast reminder of this event can gain more audience and media attention.

8. Do a good job in interaction: The interactivity and real-time nature of online live broadcast are the biggest difference between it and recorded broadcast. Make good use of this feature and do a good job in interaction both outside and inside the venue, which will help you this time. The live broadcast of the event won more praise!

9. Activity summary: After the live broadcast, summarize the event, analyze user viewing data and problems, so as to make the next live broadcast better.