Tanabata activity planning scheme

Planning scheme of Qixi activities (7 selected articles)

In order to ensure a high starting point, high quality and high level of activities, it is often necessary to prepare a specific, detailed and targeted activity plan in advance. An activity plan refers to a planning document formulated for an activity. What problems should we pay attention to when making an activity plan? The following is the planning scheme of Qixi activities (7 selected articles) that I have compiled for you. Welcome to share.

Tanabata 1 Event planning scheme I. Event theme

Tanabata Seeking Love in Heyuan

Second, the background of the incident

The seventh day of the seventh lunar month, commonly known as "China Valentine's Day", is one of the most romantic festivals in China. Throughout the ages, how many handsome men and beautiful women have wandered around the world with a pure heart and a desire for love, looking for the one they love most?

Yesterday, you may be alone; Yesterday, you were probably looking for someone you love. Yesterday, you may have been sadly intoxicated with the sweetness that has passed away. Today, please speak your sincere monologue bravely; Today, please show your true self bravely.

Here, you may meet, Yue Lao will be a matchmaker and find him/her to accompany you for life! On the occasion of "Chinese Valentine's Day", we will pass on the love classics of the Millennium with our actions and have a romantic night.

III. Purpose of the activity

1, providing a platform for unmarried single men and women in Heyuan to get to know each other.

2. Strengthen and consolidate the company's activity planning ability.

3. Effectively use activities to enhance the brand awareness of Heyuan City Life Network.

Third, the activity time

Qixi night, that is, the night of August/0/6 in 20xx (19: 30 ~ 22: 30).

Fourth, the venue

Shi Hao Coffee House (Baoyuan Bridge)

Verb (abbreviation for verb) target audience

Unmarried single men and women

Publicity time of intransitive verb activities

One week (from August 10 to August 16)

Seven. Preparations for the event

1, find two party hosts.

2, buy goods: balloons (heart-shaped, round; Purple and pink), ribbons, flowers, candles, cardboard (blue and; Pink), transparent adhesive, double-sided adhesive, chocolate, small gifts (lovers' supplies, such as cups)

3, prepare the required equipment scissors, microphone, stereo,

4. Collect romantic love songs (CDs)

5. The office staff is responsible for the registration and data management of the participants, and the registration is mainly based on online reply to the registration post.

6. Make the activity number plate (heart-shaped) in advance, with blue cardboard for boys and pink cardboard for girls.

Eight. Activity site layout

1. Make full use of the venue of Cafe 1. The venue should be romantic and warm.

2. The color of the audience is mainly purple and pink.

3. If the venue permits, enclose a circular arch with balloons at the entrance of the activity.

4. In the venue, decorate every corner of the venue with a purple and pink balloon as a group.

5. Every desktop needs a candle.

6. Visit some flowers (mainly roses) according to the site environment.

Nine. activity

1. The staff distributed number plates to the participants and guided them to their seats.

2. The host made an opening speech for this activity.

3. Participants should briefly introduce themselves and give their names. The whole process plan takes 10 minutes.

4, began to enter the game

First, "Back to Back Love"

(1) The game needs two people as a group, 1 male 1 female, and the host can call the number at will/team up freely.

(2) Two people transport the balloon back to back from the starting point to the finishing point intact.

(3) Time limit 1 min, the one with the most balloons wins.

(4) Participate in the game in 4 groups, 2 groups at a time.

B, "the call of love"

(1) The game needs 4 people as a group, 2 men and 2 women, and the host can call the number at will/pair up freely.

(2) Four people face each other, and two people turn their backs to the audience. According to the words on the card presented by the host, oral expression can be made appropriately, but the words on the card are not allowed, otherwise it will be invalid; And two people facing the audience guess the words of the card according to their hints.

(3) When the time limit is 5 minutes, the one who guesses the most is victory.

(4)2 ~ 3 groups participate in the game, one group at a time.

After the game, get to know each other by yourself. 10. Activity expenses

The estimated total cost is 900 yuan.

Activity cost: 30 yuan/person.

The activity planning scheme of Tanabata II. Activity theme: Love is priceless, and love is on Qixi.

Two. Activity time: August 24th-25th, 20xx

Third, the object of activity: new and old customers and boyfriends (husbands) of the beauty salon franchise stores.

Fourth, the purpose of the activity:

1. Use Tanabata Valentine's Day to increase customers for beauty salons.

2. Through the promotion of Tanabata activities, deepen the impression of surrounding consumers on their beauty salons, so as to achieve the role of brand promotion.

3. Give back to old customers through Tanabata activities to achieve the purpose of staying.

Verb (abbreviation of verb) activity promotion;

1, publicity time: 5 days before the event;

2, propaganda means:

A, send commands along the street;

B, hang banners;

C, poster posting and x-box;

D. SMS, WeChat or telephone invitation;

F. Send tweets on the public WeChat platform of beauty salons;

E, beautician circle of friends publicity;

Activity of intransitive verbs:

20xx From August 15 to August 19 16: 00, all women can get a coupon for the best love story. As long as their boyfriends and husbands write their love story vows at the event and paste these touching love stories on the love wallboard in the beauty salon lobby, they can get an experience coupon worth 299 yuan 190.

The selection results were announced on August 19 17: 00, and three awards were awarded: the most touching love story award, the most creative love story award and the most humorous love story award. The winner will receive a free couple movie package and a 77% discount on any beauty project.

Seven. Matters needing attention in the activity:

1, Tanabata flyers, advertising language should be infectious and inflammatory.

Therefore, when designing advertising language, Tanabata is a couple's festival, and the theme must be the most reasonable, romantic and considerate, first to impress women, and then to promote men's active participation through women's appeal. When designing leaflets, you can find another way and use an expression that does not follow the crowd. As long as it is the blessing of three views, "the language is not amazing and endless" is also possible.

2, the activity time should be well grasped.

Romantic Valentine's Day in China is a holiday that all businesses will aim at. Before this day comes, many businesses are already "waiting for opportunities". Generally speaking, a week before the festival, beauty salons had better not do too many promotional activities, so as not to let the flow of Tanabata activities be consumed in advance.

3. The activities should be publicized in a comprehensive way.

In the Internet era, we should not only do traditional propaganda methods, but also use self-media platforms, official WeChat accounts and other promotional resources. A high-quality Tanabata activity tweet can replace the high advertising fee.

Finally, on the occasion of Tanabata, I hope all xx beauty salon franchisees will seize the opportunity, make a good activity plan, make full preparations, and get high flow and high performance on Tanabata.

Tanabata activity planning scheme 3 I. Theme of the activity

Passion blooms, and there is love in the times.

Second, the activity time

X month Xx day -X month xx day

III. Contents of activities

(A love song duet confession

On x day 10: 00-20: 00, a special area was set up on the side of the children's area on the sixth floor. Mike is connected to the broadcast room of the shopping center, and couples can sing or pour out their hearts to him or her by singing love songs or expressing their true feelings. And broadcast it immediately through the mall broadcast. At the same time, beautiful gifts were prepared for each couple.

(2) The fragrance of romantic lover's rose (x, x)

During the normal business hours on X, X, customers can receive roses 1 flower (limited to xxx) free of charge at the promotion service desk on the 6th floor. On the same day, if you buy over xxx yuan in cash, you will be given a box of exquisite chocolates.

Note: the consumption amount is not cumulative, and only one chocolate can be given with a cashier receipt (cash purchase exceeds xxx yuan), and the excess will not be given repeatedly.

Fourth, media publicity.

1, media selection: xx Evening News

2. Layout specification:1/Edition 3 xx Evening News is red.

3. Launch date: xx month, X year.

4. Expenditure: xxxx yuan

Verb (abbreviation for verb) cost

1 2 exhibition board: xxxx×xxxx yuan.

2. 2 pieces of lintel: xxxx×xxxxx yuan.

3. Print advertisement: xxxxx yuan

4. The Asset Operation Department is responsible for gifts (roses, chocolates).

5. Audio fee: RMB xxxx.

6. Other miscellaneous expenses: xxxxx yuan.

Total: about xxxxx yuan (excluding the cost of roses and chocolates)

Sixth, tips

In this activity, VIP cards can use the discount function.

Tanabata event planning scheme 4 I. Theme of the event

Love Tanabata, loudly say I love you!

Second, the activity time

Valentine's Day on August 26th at 8 pm.

Third, the venue.

Allen story bar

Four. Activity content

1, Love of Paper Crane

Give the paper crane with the confession on it to the right person, and the right person will read the oath of love.

2. There are thousands of miles to meet.

The men stood in a row and the women were blindfolded. Touch your face to find your other half. The soldiers are divided into two ways, two people at the same time, can't touch.

However, I feel the harmonious heartbeat of the sacred unicorn.

The host gave an idiom, male and female each 1 person, and let the other party guess through physical performance. Two minutes. The number of guesses was the most, and the "most heartfelt award" was awarded.

4. Attractive competition

Take a blown balloon and ask both men and women to reach their destination as quickly as possible without any objects. He who spends the least time wins. Awarded the "Attraction Award".

5, talent shows my beauty, I am the master.

Volunteer to participate in your own program and live.

6. Sweet and loving couple

7. All the ladies and girls will get a rose.

8, singer performance

The activity planning scheme of Tanabata 5. Activity subject: Qixi Valentine's Day, China people's own Valentine's Day.

2. Activity time: July 31-August 2 (the fifth to seventh day of the seventh lunar month).

Three. Activities:

Activity 1: My love-I am in charge.

Romantic Tanabata, gentle and affectionate, wearing 60% off, high-grade leather shoes, travel shoes 8% off, sweaters 5% off. It's sweet to sell on Tanabata, let go of your mood and dress yourself up. (except express and special offers. )

All customers born on July 7th can get a Valentine's Day rose for free with their ID cards.

Customers who shop all over 77 yuan will receive a sweet Valentine's Day card and a rose.

Flower ordering and delivery service.

During the activity, the flower counter will accept customers' orders and send flowers (only in urban areas) to convey the affection of fire on your behalf.

During the event, customers who need gift wrapping can go to the main service desk on the first floor for free with the shopping receipt.

Activity 2: Love Tanabata, a romantic gift-chocolate

During the activity, a box of exquisite chocolates or a rose will be given to the accumulated 177 yuan products on the same day (there is no discount for tickets in supermarket 77 yuan). (With the shopping receipt, go to the main service desk 1F to get it. )

Activity 3: Tanabata is affectionate, and the token is affectionate.

1, ornaments: pure gold 180 yuan/g, platinum Pt 950: 385 yuan/g, 7.5% off silver ornaments and 50% off jade counters.

Hong Kong lucky diamond jewelry is 50% off, Laofengxiang brand gold is 208 yuan/gram, and diamond jewelry is 20% off.

2. Watch category:

During the activity, the high-end watches were given a 15% discount, and a Goya series women's watch was presented (worth 98 yuan).

Cartoon watches and headdresses are 30% off the audience.

3. Cosmetics: Olay, Maybelline, 10% discount for the whole audience (except special products). Avon sunscreen series

15% discount, 20% discount for series, 10% discount for Yuxi and Dr. Li.

4. Run-up at school, and articles about family students. ...

Run-up at the beginning of the new school year, carefully prepared for the students in the new century: 20% off luggage, many discounts on cultural and sports supplies and daily necessities. ...

5. Happy Valentine's Day on Tanabata, and the supermarket has a special sale.

68 yuan/barrel of scattered peanut oil, half price of bread, 30% discount on delicious and golden baskets and other cooked food, 30% discount on four kinds of pasta products, and occasional specials on eggs!

6, down jacket off-season hot sale (4F down jacket hypermarket)

Down jackets on the fourth floor are sold out of season in the thousand-yuan down jacket hypermarket, and the freezing point is hot in 88 yuan! Warm up for love, what are you waiting for?

Fourth, advertising.

1, Rainbow Gate: Romantic Tanabata, Sweet Show, August 17- 19.

2. 16 color page: 10000.

3. TV promotion

4. Meteorological Bureau publicity

5. City News

6. Shop activity kanban

7, store activity atmosphere decoration

Tanabata activity planning scheme 6 I. Activity theme

Love each other and love Tanabata best.

Second, the activity time

20 August 10

Third, the planning theme

1, Tanabata should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the feelings between husband and wife.

2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.

Four. Activity content

1, caring for each other, favorite tanabata "Me and My Love" large-scale collection activity (August1August 17)

Remember your first photo? Do you remember the promise you made in front of your relatives and friends? Xxx "Me and My Lover" large-scale collection activity kicked off. From now on, collect the earliest wedding photos and the earliest wedding promises. After the event, the wedding time will be arranged according to the photo shooting date.

The earliest wedding photos were 5, and the owner of each photo rewarded XXX with exquisite gifts from 200 yuan;

The earliest marriage promises were five, and the owner of each promise rewarded xxx with exquisite gifts worth 200 yuan.

Photos (made into a booth after collection, and the original photos will be returned to me)/promised to be signed by customers by hand, made into a booth, and displayed at the event site of ZTE Square.

Person in charge:

2, care for each other, love the Qixi xxx pedestrian street to wear the current price limit of 77% off. (August 20 18, limited time discount, announced live)

Pedestrian street is responsible for negotiation and implementation.

Docker:

3, care about each other, and like the large-scale theatrical performances and wonderful live activities on Qixi xxx best.

August 17 19, Liuhe Square, wedding show, xxx.

August 17, 19, wedding show, Zhongxing Square, xxx;

August 12, August 19, xxx Zhongxing Square, Du Yuanyun Century Taihua Culture Year series activities;

Person in charge:

4, care for each other, really love the Qixi Million Paper Crane.

Xxx Xintiandi Pedestrian Street welcomes 10,000 paper cranes to Qixi Festival. In the early stage, xxx employees can fold by themselves, and the materials used will be reimbursed by the company. On Tanabata Day, the paper and pens of paper cranes can be prepared at the scene, and customers can fold the paper cranes themselves under the guidance of the staff to express their prayers for love and happy life, and finally hang them in Zhongxing Square on the pedestrian street.

On the afternoon of August 7th, a notice was issued, requiring employees in the pedestrian street to fold paper cranes first.

Person in charge:

5。 Love each other and kill each other, love Qixi xxx Qixi Queqiao Club!

Objective: To make use of the traditional festival "Qixi" in China to hold the "Queqiao Club" with the nature of social welfare, so as to attract more customers to enter and understand xxx.

Time: August 10 to August 26th.

Partner: Weifang Radio Station

Activity theme: meet you and me, because Taihua xxx Qixi Queqiao Club.

Media Profile: Weifang Radio Station has four professional frequencies, namely news, economic life, traffic music and health and entertainment. At present, 10 kW medium wave and 5 kW FM double coverage transmission are adopted. Now, in addition to twelve counties and cities in Weifang, it can also be clearly listened to in some surrounding areas such as Qingdao, Rizhao, Zibo, Binzhou and Dongying, and the direct audience exceeds100000. Star Bridge, the main program of news frequency, is an old-fashioned program that has been running for nearly ten years. Now we cooperate with fifteen regular matchmaking agencies, each with thousands of single members, and the program "Star Bridge" has tens of thousands of special audiences.

Plan content:

Form:

The registration of blind date personnel is a form, and the blind date registration form is filled in;

The staff will fill in the registration form, register it on the blind date registration card and post it on the spot;

Active phase:

The first stage: the registration period is from August 10 to August 26th.

Interested parties can register at xxx general service desk, Century Taihua Plaza general service desk and Xinhe supermarket service desk;

The second stage: the blind date stage

On September 2, xxx held a large-scale villagers' meeting, and the company personnel made a list of applicants.

Person in charge:

6, care about each other, love what to send to your lover on Tanabata!

From August 17 to August 20th, I bought 100 yuan in xxx and gave a special discount card to Lan Zhi Huafu, a famous flower shop in Weifang. * * * 65,438+0,000 yuan, you can enjoy the special planning service of delivering flowers to your home for free.

Person in charge:

7. Love each other and love the Chinese Valentine's Day Lovers' Love Contest (August evening 18, 19: 00).

Husband and wife love contest, Qixi party, held in Zhongxing Square: released in advance through the media, invited 10 couples to participate in the husband and wife love contest, which is more tacit, talented and skilled.

Jewelry and cosmetics manufacturers are invited to increase title sponsorship, and the time limit for event gifts, background editions, performances and jewelry categories is 60%.

Person in charge:

Material preparation:

1, caring for each other, favorite Qixi poster 500.

The design atmosphere reflects the traditional festivals in China, the love, warmth and femininity between husband and wife.

2. The number and content of X-boxes are decided by the artist and completed by the design department.

The above is completed by the design department.

3. The choice of live draft and live music.

4. The key customer department is responsible for the dp point at the main entrance of xxx.

Verb (abbreviation of verb) activity promotion;

1, Weifang Evening News 1/2 edition;

2. Flag

3.x- display stand and publicity column

40,000 to 50,000 text messages for publicity.

5. Use Weifang Radio Channel for publicity;

Materials and expenses of intransitive verbs

Publicity:

1, print advertisement Weifang Evening News 1/2 edition 5000 yuan.

2. Hong Chen information is 4,000 yuan.

3. banner expenses in 200 yuan.

4. booth x 180 yuan

5.65438+100000 short messages, 4000 yuan.

6, publicity column costs 400 yuan.

7. Broadcasting advertising fee 1000 yuan.

Subtotal: 14780 yuan

Single page printing fee:

1. Personal information card of villagers' assembly 003 yuan x3000 copies of 900 yuan.

2. Information form fee: 200 yuan.

3. Material cost of paper crane: XX yuan.

Subtotal: 3 100 yuan

Gift fee:

1, "My Love and I" cost 3000 yuan as a gift.

2. "Husband and wife love contest", the cost of materials needed on site: 3,000 yuan.

Subtotal: 6000 yuan

Tanabata activity planning scheme 7 I. Overall thinking

Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, merchants publicize and speculate in a big way every year, and Valentine's Day on Qixi has become one of the necessary festivals for couples. This promotion plan mainly puts forward two large-scale promotion activities closely related to the theme of Tanabata, in order to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.

In addition, as gold jewelry is one of the main commodities of Valentine's Day, it is suggested to start the annual autumn diamond festival for the wedding market in shopping malls on Tanabata to publicize the festival and make a good start for the diamond festival with the help of the huge business opportunities of Valentine's Day.

Second, the activity time:

August 20th (Monday) August 20th (Thursday)

Third, the layout of the store.

In line with the theme of Chinese Valentine's Day, it is suggested to set up a magpie bridge in the enjoyment space of shopping malls. According to the legend that cowherd and weaver girl can be heard under the grape tree, the main entrance pillar is decorated with green plastic vines, creating a rich atmosphere of traditional Valentine's Day in China.

Fourth, activity planning.

(1) diamond decoration part

1, subject

Centennial store, Centennial 20xx Diamond Festival.

[Theme Interpretation] The theme of this activity is drawn up as a century-old shop; A hundred years of harmony, focusing on the wedding market and clear positioning will highlight the most competitive brand reputation advantage of gold jewelry store in xx shopping mall and attract target consumers with integrity and blessings.

2. Activity planning

The Diamond Festival lasts from August to the Eleventh Golden Week for more than a month. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of Tanabata is the warm-up period of the Diamond Festival, which attracts consumers' attention to the Diamond Festival and promotes the following consumption.

The Diamond Festival begins romantically, and you can choose seven dazzling gifts at will.

During the activity, the total amount of diamond ornaments purchased is over 3,000 yuan, that is, choose one of the seven discounts.

Bedclothes 77 yuan discount coupon suit 77 yuan discount coupon shoes 77 yuan discount coupon.

77 yuan Coupon for Women's Wear 10% Discount Card 60% Discount Card for Clothing Accessories and 20% Discount Card for Wedding Photography.

Step 3 show creativity

Every jewelry brand has launched several special models for Valentine's Day, which can be expensive or specially designed for Valentine's Day. They are displayed with the creative collocation of dried flowers, and covered with transparent glass cover, highlighting the classic models from many jewelry styles that make consumers picky, forming a romantic and aesthetic effect under the collocation of flowers, and forming an irresistible temptation to consumers. Besides, women are often compared to flowers. The collocation of flowers and jewelry is a metaphor for the harmonious relationship between women and jewelry. Unique display mode, with appropriate lighting and background, will certainly attract consumers' attention and produce excellent promotion effect.

(2) Full-court activities

1, full-court theme activities

(1) activity theme

Romantic Tanabata, Lucky 77

/kloc-over 0/00 yuan, 77 romantic gifts, first come, first served.

(2) Activity planning

In-store merchants provide 77 items as gifts, set up an activity area in the * * * enjoyment space on Saturday and Sunday, and make a large kt version with the names and pictures of 77 items. Traditionally, all items are divided into department stores, clothing and gold appliances. During the activity, consumers can only participate in the activity if their accumulated consumption exceeds a certain amount. Choose one of the 77 items, and the one who meets the conditions first is preferred.

(3) prizes

Each merchant in the store provides a gift in kind of not less than 100 yuan. If the commodity price is generally high, you can change it into a voucher of 100 yuan. Consumers draw prizes on the spot and receive prizes on the spot.

(4) Prepare publicity materials

① Design and production of KT version

(2) The activity rule is water marking.

(4) tables and chairs needed for the activity venue.

2. Other promotional activities

(1) Buy a Valentine's Day gift and send a cross talk couple gift package. During the activity, you will buy a Valentine's Day gift certificate and get a cross talk couple package as long as you arrive in 770 yuan.

(2) Romantic Magpie Bridge, during the love transfer activity, you can enjoy free ems express in China by purchasing the Valentine's Day gift list of designated categories in 770 yuan, so as to convey romantic feelings for lovers separated from each other.

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