Corporate Poster Design and Production-What are the steps to make a poster?

What should enterprises pay attention to when designing posters? 1. big screen: the poster is not for holding in your hand, but for sticking in crowded places. They are disturbed by the surrounding environment and various factors, so they must be displayed in front of people with large screens and prominent images and colors. Its pictures are full-open, folio, long three-open, and super-large pictures.

2. Strong farsightedness: In order to impress people who come and go in a hurry, in addition to the large area; Poster design should also fully embody the principle of positioning design. With a distinctive trademark and logo. Headlines, graphics, contrasting colors, or a large blank and concise visual process become the visual focus. If we distinguish advertising from other visual arts in form, posters can be said to be more typical advertisements.

3. High artistry: As far as posters are concerned, they include commercial advertisements and non-commercial advertisements. As far as each poster is concerned, it is highly targeted. Poster notes of commercial products are mostly expressed in the form of artistic photography, realistic painting, comics, etc., leaving consumers with real touching pictures and humorous feelings. Non-commercial posters have a wide range of contents, various forms and rich artistic expression. Especially cultural and artistic posters. You can give full play to your imagination and artistic means. Many painters who pursue formal beauty actively participate in the design of posters, and use their own painting language to design posters with different styles and forms. Many modernist painters' works are in the form of posters. Zhengzhou Cezanne Design. There have been many wonderful anecdotes and vivid paintings in the history of art.

What are the steps to make a poster? To make a beautiful poster, we must first make clear the theme of the poster and collect relevant pictures and text materials according to the theme. Determine the content of the products or activities to be promoted in the poster, and draw up the propaganda slogan or introduction to prepare for the production of the poster.

After selecting the material according to the determined topic, it is necessary to sort out and modify the material and apply it to the poster. The first is the design of the poster background. According to the theme, if the theme is "

Christmas Eve

",the background color can be blue, can be related to the night background. Making the background tangent to the theme is the key to making a beautiful poster.

According to the layout requirements, the text should be typeset first. Put the text to be introduced in the corresponding layout and change the font according to the overall style of the poster. Pop font is a commonly used font in poster making, which is relatively easy without changing the shape of the font itself, and is suitable for making posters from the perspective of aesthetics and rigor. After designing the font, read it carefully to avoid unnecessary mistakes and language diseases.

After the text is typeset, the picture should be typeset. Paste the picture into the corresponding layout area. The pasted picture should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified to adapt to the size of the whole layout and the text on the layout, so as to maintain the coordination between the two.

After the background, text and pictures are done, a poster is basically completed. But in order to make the poster more beautiful, it should be adjusted according to the effect reflected by the whole poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster and highlight the eye-catching point of the poster. After adjustment, design an attractive theme for the poster and put the theme in the layout. The font of the topic should be the most eye-catching and the color should be the most prominent.

Poster design skills of media companies 1 Create the best reading distance.

Posters usually give priority to the key people in the event. The key information in the poster should attract people's attention through an optimal reading distance and show a sense of hierarchy in the text.

When it comes to poster design, you can consider three distinct levels of text:

① Title: This is the main (and most critical) text design element. Can increase the sense of art, or itself is an artistic existence. Choose an easy-to-read font to highlight its interest.

② Details: What content, when and where? We will answer these questions next. What information do you need to know to make a poster? Remember, the simpler the better. There are two choices to determine its size-reduce the font to about half of the main title, so that the whole has a very clear hierarchy, or continue to use a larger font and then compare it with another font. Which one to choose often depends on the importance of other elements and secondary text. )

③ Fine printing: These are used to illustrate yourself. The common posters are mainly film propaganda. Decide what to show on the poster, as small as possible, but show the key points of the publicity.

2 Highlight the contrast

A poster can catch someone's attention in an instant. High contrast between elements can help you achieve this effect. Forget the single gradient and boldly choose different colors and types. Designing posters is a good opportunity to try out fonts or color combinations that look crazy in other works. Give it a try!

Think about the background color. Many times, poster designers start with a white petal. If printing permits, you can use a completely dispersed high-color background to make your poster stand out from other posters.

3 Consider size and location

This is very important: where will your poster be placed? These factors are divided into several aspects, including the size of the poster (perhaps the aspect ratio), the visual interference around the poster and whether people will appreciate your expression.

Defining the location of the poster will help you choose your ideas better. In your design, not only visual contrast is very important, but also external factors. You can think of it this way: if your poster is to be hung on the green wall, but you still use a contrasting color scheme, your design will not blend in with the environment.

4 making small-sized posters

Although poster design is mainly done by printing, designing multi-size versions can help you better apply your posters to different media. Remember these basic marketing principles, a thing needs people to touch it for 20 times to remember, and multi-size posters can make people remember your posters more deeply.

Make a small picture that people can easily share on social networks;

Make a postcard or stationery-sized version for easy distribution;

Consider making a poster version of the website landing page;

Make a version that can be mailed;

5 Use a big screen

Whether you choose photos, illustrations or copywriting, the key is to need a leading pattern. Just like copying, it needs to be readable from a certain distance.

Think carefully when designing posters-when you close up faces or other elements, a single illustration, a common scene with focus or a novel layout can attract great attention from the public. Pay attention to the hierarchical elements when choosing a graph. The layout and images need enough contrast to make the poster readable independently.

6 bold spaces

When designing a poster, you can leave a lot of blanks between elements. You may feel a little weird at first, but from a distance, these blanks will significantly enhance the visual impact and improve readability.

In poster design, using blank space in the following positions will have a good effect:

Between words (close spacing will make letters messy when viewed from a distance)

between the lines

Canvas edge

Between different forms of elements (for example, between pictures and words)

Around the first element (where do you want others to see first? )

7 Call to Action

The purpose of each poster is to show people the content. Most of these "contacts" call on people to take action, such as attending concerts, film promotion or other activities. Therefore, it is very important to call on the audience to take action. Similarly, the same is true for designing websites or apps, and invitations for activities should be placed in the most conspicuous position.

Unlike web design, it is not easy to call for action on posters. Registering on a web page or sending us an email is a common action, but it is not common on posters. The call to action is reflected in the poster through the display of activity information or contact information. Once you know what kind of users will do when they see the poster, you can design the call action. (Some designers like elements such as QR codes to encourage users to scan information; Only in the common QR code market. )

8 The key role of printing

Poster design is a design that makes people crazy about typesetting. The best posters are designed with words and colors, not images or illustrations.

Remember some excellent typesetting rules that can be applied to many projects. This is not to say that 10 can be used everywhere at the same time, but to try a thick, wide or larger font in other ways until people feel comfortable.

Use some text options to set the tone of the project and convey appropriate emotional information through text. You may find it a challenge at first, but this kind of exercise is very effective.

Using cold printing technology

Depending on the location of the poster and the crowd, it may need cool printing technology to realize it. There are many things you can express on paper, not through digital projects. This may be a perfect opportunity to try letterpress printing, screen printing, bronzing or ultraviolet layer.

These technologies are usually used in high-end projects or things that have a certain impact.

Discuss the special printing technology you need with the printer in advance to ensure that they can print the effect you need. When it comes to printing technology, you should also consider the budget. Some printing processes are expensive, so there should be enough room for manoeuvre in the budget before starting printing.

10 fun

Poster design will bring a lot of fun to designers. Although there are many things to consider and think about, the world of posters is a place that can be divorced from convention and designed crazily.

Do it. Try to do something you want to do, or seize the opportunity to learn new skills or techniques. Open your imagination to create new things. The purpose of posters is to attract the attention of distant audiences, as long as you are creative!