Brief introduction of Tianzifang cultural industrial park

Tianzifang completed three major goals: functional orientation of the block, selection of leading industries, and integration of internal and external resources in the initial stage of its business. The difficulty of achieving these goals highlights the necessity of the transformation of government functions. Looking back at Tianzifang's industrial agglomeration, the functional target orientation determines its leading industry, that is, cultural and creative industry. It is absolutely necessary to build a reasonable industrial ecological relationship for the demand of business travel and cultural industry linkage, supplemented by a certain proportion of industries needed for shopping and sightseeing. The industry ecology is reflected by the enterprise ecology. This is mainly reflected in the matching relationship between cultural creative enterprises and non-cultural creative enterprises. Practice has proved that Tianzifang, after more than 10 years of development, has distinctive cultural industry characteristics, and the integration of culture and economy has formed a reasonable degree.

At present, Tianzifang is entering the stage of transformation and development, and its task is to build and develop on the basis of a series of institutional rearrangements, establish new development goals, and promote the construction of the park in an orderly manner according to the standards of the national cultural industry demonstration base.

Huangpu District is the central city of Shanghai. From the artistic and humanistic point of view, it is an antique ancient city with profound cultural heritage. In order to highlight the cultural characteristics of Shanghai style and form a combination of brand, culture and economy, art and creative services are essential.

Tianzifang Cultural Industry Cluster 1998 started, located in the west of Huangpu District. It is a well-preserved historical block and a paradise for cultural and creative people. Its core area "Three Pavilions and One Street" covers an area of 2 hectares with a building area of about 30,000 square meters.

This park has five cultural characteristics. The first is architectural culture, which concentrates various types of historical buildings in Shanghai from rural areas to concessions and modern cities. There are not only typical houses in the south of the Yangtze River, garden houses, old Shikumen buildings and new Shikumen buildings, but also industrial factories around the 1970s, which record the social and economic development of Shanghai since its opening, and are the spatial expression of the inclusive characteristics of Shanghai culture. The second is culture and art, which is not only an ecological community for artists, but also a art consumption district with Shanghai cultural characteristics. There are many cultural projects with strong participation, experience and appreciation. Thirdly, it still retains the Li Fang style of frank life in Lane, which is a "cultural wetland" to show Shanghai's Shanghai culture and inherit the historical context, and a "living fossil" of Shanghai's historical style and life in Shikumen Lane. Fourth, fashion culture, there are many personalized shops that sell the latest original works of designers, and basically form characteristic products represented by cheongsam, scarves and high-end ready-to-wear Fifth, leisure culture, where more than 10 countries and regions gather delicacies.

There are also 10 cultural highlights in the park: First, the former site of Chen Yifei Studio; Second, the second Dongqiang Art Center; Thirdly, Zhang Yi and Yang Huishan Museum of Glass Art; The fourth is Chen's photography studio; Fifth, He Yuzhi Painting and Calligraphy Society; Sixth, Kevin Z Letian Taoshe; Wang, Oil Painting Society; Eight is Chen Ruiyuan's photography studio; Nine is Li's paper-cutting; The tenth is the art palace edition (cultural elements are integrated into Tianzifang, visual art: Beijing, Kunming, Vietnam, Huai and Shanghai dramas; Cultural art exhibition).