How to write a copy title?

1. The theme is clear

The title is a high-level summary of the content of the copy. To enable people to understand the specific information content of the copy when they see the title, the title must be combined with the copy. The theme should be clear and should not be irrelevant to the content. If the target audience does not know the theme of the content after reading it for a long time, then they will have no interest in reading the content. Remember, regardless of the title or the beginning of the article, you only have 30 seconds to retain your audience.

2. Be concise and to the point

According to the memory rules studied by scientists, it is appropriate for the copy title to be between 7 and 15 words. Although it cannot be a rigid rule, it must still be adhered to. The principle of simplicity and clarity.

3. Stay away from clickbait

The content of the copywriting title should be concrete and real, not vague or too abstract, or pretending to be bizarre for the sake of eyeballs. That is clickbait. As a result, the customer experience is very bad. Even if it attracts a lot of eyeballs, it is not the target audience and is invalid traffic. Clickbaiting is the behavior that netizens hate the most.

4. Unique personality

Only when the title is unique and unique can it be exciting and attractive. Therefore, the advertising title must be creative. You must know that copywriting is not afraid of being ridiculous!

5. Eye-catching

The content of the title can only be linked to the psychological needs of consumers and induce their care, curiosity, joy and other emotions. Only then can the publicity effect be fully exerted. Therefore, the title should be visual and artistic in all aspects such as font, typeface and position, and should be able to attract people's attention. At the same time, for different publicity targets, the writing of the title should also be targeted and should not go off topic. In this way, you can give full play to the persuasiveness of the copywriting

6. Fit with Internet culture

The Internet has its own unique cultural characteristics, such as entertainment, circle-making, grassroots, interaction, etc. Internet marketing copywriting, especially Internet promotion and communication copywriting, needs to be in line with the Internet culture and the psychological characteristics of netizens.