Present situation of China ancient town

Problems existing in the development model of ancient towns in Jiangnan

1. Make an ancient town.

In the analysis of ancient towns, in addition to the linkage between Zhouzhuang and high-tech industries. In the future, almost all rely solely on ticket revenue to promote the protection and development of the ancient town. There is no added value outside the ancient town. The elements of tourism are relatively scarce. In the case of being an ancient town.

2. The homogeneity of products is obvious.

Because several ancient towns are located in Jiangnan, they have obvious characteristics of Jiangnan water town. Most of them are repetitive "bridges, flowing water, people" atmosphere. It is difficult to form a differentiated breakthrough.

3, more sightseeing, less leisure vacation.

At present, most ancient towns mainly receive tourists, which is still a typical ticket economy, and has not fully formed a real leisure and holiday market, which is the main source of tourism income.

4. The industry lacks a breakthrough.

At present, the tourism development of ancient towns in the south of the Yangtze River almost depends on the tourism income of ancient towns, and there is a lack of industrial breakthrough attempts for the development of ancient towns.

Development model of famous ancient towns in China.

A Development Model of Lijiang —— Lijiang Model

"Lijiang model", that is, the government invested heavily in the implementation, through the establishment of laws and regulations, the active protection and tourism development are organically combined. The implementation of its action plan includes establishing institutions, formulating the management mechanism of heritage protection funds and encouraging the development of traditional culture in the core area. Mainly includes:

1, cultural management: operating ethnic cultural industries from a strategic perspective. For example, it has created cultural industry brands such as Naxi Ancient Music, lishui sands and Taiyang Goods. Hold international academic exchange forum for a long time. In order to avoid the extinction of local culture, the Dongba cultural primitive ecological protection zone was established, the management regulations were promulgated, and the Dongba Cultural Learning Institute was established to teach hieroglyphs and Dongba culture.

2. Create the style of the ancient city: invest 50 million yuan to implement the water supply and drainage and sewage pipe network project of the ancient city; Invested 2 million yuan to pay the rent of the ancient city, invited famous Naxi literati, scholars and craftsmen to open museums in the ancient city to teach art, formed 26 Naxi cultural exchange points, moved 77 businesses with modern commercial flavor out of the ancient city, and retained the indigenous people of the ancient city. Restore the cultural features of the ancient city. Turn a "dead city" into a "living city".

3. Development model: The Lijiang phenomenon of "national culture and economy are successfully connected" and the Lijiang model of "world heritage promotes tourism development" have been created, and the successful experiences of some foreign heritage sites have been put into practice.

4. Development and protection: adhere to the principle of protection first and handle the relationship between protection and utilization; Handle the harmonious relationship between heritage protection and tourism.

5. Sustainable development: focusing on the future, not pursuing the short-term effect of the Golden Week, but aiming at sustainable development.

2 Pingyao development model-government-led

First, Pingyao Ancient City Tourism Co., Ltd., the first joint-stock enterprise in the tourism industry in the province, was established;

Second, the reform of ticket management system, the implementation of one-vote system in the ancient city scenic spot, greatly accelerated the transformation process of Pingyao ancient city from community to scenic spot;

Third, the comprehensive administrative law enforcement bureau of urban management and the urban management supervision brigade were established, forming a situation in which tourism is led by the government and private enterprises and shares go hand in hand.

Fourthly, through the packaging and integration of tourism resources, we should develop multi-level tourism products and realize the extension and radiation of tourism to rural areas. More than 300,000 farmers in 1 1 township will benefit from it.

Fifth, in order to improve the city's function and taste, create a good environment for tourism development, follow the principle that development obeys protection, and constantly accelerate the construction of tourism supporting facilities around the tourism development elements of "eating, living, traveling and buying entertainment".

Sixth, the ancient city of Pingyao is marketed through various festivals. Such as Pingyao International Photography Festival and Pingyao International Photography Exhibition.

Sanfeng development model-transfer of management rights

20011kloc-0/4, Fenghuang county government granted 50-year management rights to eight scenic spots, including Fenghuang ancient city and Nanchang city, and Huanglongdong investment co., ltd had to pay 833 million yuan to Fenghuang county during its operation period. After the handover, the two sides established the idea of cultural relics protection and management: the cultural relics in scenic spots are the basis for the survival of enterprises, and can be effectively managed and developed under the premise of protection, so as to better ensure the implementation and full utilization of cultural relics protection funds. After the combination of the government and the tourism industry, the two sides actively created a new tourism product portfolio and made breakthroughs in urban construction, scenic spot transformation, environmental protection and external publicity. By 2004, the tourism revenue of Fenghuang Ancient City exceeded 300 million.