What does nbgrey mean?

NB GREY concept store (Shanghai iapm store) grand opening. The unveiling of the NB GRAY concept store takes "GREY TO MEET YOU" as the core of creation, covering the three themes of ingenuity inheritance, artistic creativity and community exchange. It is another deepening and innovation of the GREY concept by New Balance.

As the representative color of New Balance, gray symbolizes the brand's introverted, tough and tolerant craftsmanship, and Shanghai has always been famous for its "open, inclusive and innovative" urban temperament. In this perfect spiritual fit, the NB limited-time photography exhibition is also opened simultaneously to further convey the ingenious concept of the new store.