What is public relations photography? What is the prospect of public relations photography? Thank you for your questions.

In general public relations activities, we will see many people busy taking pictures with professional cameras. To outsiders, it is all the same. They are all photographers invited by the event organizers. In fact, it can be divided into two categories: one is media photographers, who take photos for their own media, form pictures from the information expressed by visual symbols on the spot, and all photography techniques and techniques serve them; The other is a photographer who takes notes, especially when Japanese public relations companies do activities, they simply wear the word "record" on their arms. The photos taken are for public relations companies. Some of their pictures are based on the characteristics of photography. First consider the light, composition, tone and so on in the picture, and then the information. The former is report photography, and the latter is public relations photography. However, an excellent public relations photographer has two jobs, because some photos they take will be provided to the media, and public relations companies want qualified news photos. They are both taking pictures. What's the difference between them? To be precise, they have different views on news events. Public relations photography is to decide what to shoot, how to shoot and what kind of images to provide to the media from the perspective of interest groups related to the event, so as to achieve the purpose of visualizing public opinion. Reporting photography means that the news media decide what to shoot, how to shoot, how to use and what kind of images to provide to the public from the news point of reporting news events, so as to achieve fair coverage of all aspects related to the events. Because they look at news events from different angles, there will be many differences in their specific work.

As a new photography category, public relations photography has attracted the attention of many organizers. Organizers not only require photographers to hand over excellent photographic works, but also require photographers to have various qualities, including appearance, manners and professionalism. Therefore, a competitive public relations photography company, on the one hand, should strengthen technical training and guidance, on the other hand, should pay attention to the training and guidance of service consciousness and service spirit.