Blue Moon spokesperson

Blue Moon spokespersons include Guo Jingjing, Yang Lan, Liu Wen, and Peng Yuyan.

In 2009, Blue Moon invited diving queen Guo Jingjing to serve as its brand image spokesperson. Guo Jingjing transformed into the moon goddess and filmed the Blue Moon laundry detergent commercial film - "The Power of Gentleness". In 2010, Blue Moon invited Yang Lan to serve as the brand image spokesperson and filmed a commercial for Blue Moon laundry detergent with professionalism, cleanliness and excellence as its main appeals. The commercial demonstrated the professional pursuit of professional women from multiple perspectives such as life, workplace and social interaction - Be a more professional woman, both at work and in life.

In 2017, international supermodel Liu Wen and powerful actor Eddie Peng joined hands with Blue Moon Supreme Laundry Detergent to endorse Beyond Cleanliness. The TVC release performed by the two brought the Blue Moon Supreme Laundry Detergent, a high-end sub-brand of Blue Moon, into the public eye. In 2019, Blue Moon teamed up with Liu Wen to perform a new series of commercials for the "Beauty of Cleanliness" series. Using the newly upgraded Supreme Biotechnology laundry detergent as a carrier, it explains to consumers the connotation of more levels of cleanliness from four dimensions and redefines cleanliness standards. Clean and escort a better life.

Brand development history

In 1992, the Blue Moon brand was born. In 2008, laundry detergent accounted for less than 4%. Blue Moon quickly seized the market opportunity with a deep-cleaning laundry detergent, ushering in the era of laundry detergent in China. Since 2011, we have advocated the use of special products, and based on Chinese people’s laundry habits, we have successively launched special laundry detergents for hand washing, babies, travel and pre-coating.

In 2015, in order to promote the concentration upgrade of the domestic laundry industry, Blue Moon assembled an elite R&D team and spent two years designing more than 1,000 formulas. After more than 10,000 test experiments, it finally broke through the technical bottleneck. Developed China's first metered pump head containing concentrated + laundry detergent - Machine Washable Supreme. On January 10, 2018, Blue Moon easily pumped and subverted imagination. At the Supreme Technology Life Ceremony, Blue Moon launched Supreme Laundry Detergent, which was regarded as another upgrade after Blue Moon opened the era of concentrated detergents in China.

In 2019, Jingxiang Amino Acid Hand Wash was launched. This product combines fashion aesthetics and pragmatism, reflecting the Blue Moon brand’s pursuit of product innovation and cleanliness. The suspended high-transparency bottle design separates the bottle body from the countertop, helping to isolate contamination. The unique amino acid hydration balancing technology can effectively remove dirt while also protecting the skin barrier and keeping the skin hydrated. In the same year, Jingxiang won the Product Design Award at the Guangzhou Design Week.

Reference for the above content: Baidu Encyclopedia—Blue Moon