On the writing of advertising copy

What is creativity? I immediately faced the problem, that is, I came up with an idea. For example, a few of us are creative in advertising and want to shoot a TV advertisement, and a film crew is there to discuss it. Now we're going to finish a 30-second movie and shoot a room. There are two people working in this room. What are they doing? Now all three sides are covered with paper, and the owner inside is not very sighted or blind, and his hearing is particularly good. Three people look inside clearly, everyone gives ideas and has a meeting to discuss. Some people say draw a hole, others say dig with your fingers. None of this works. People's hearing is particularly good. What should we do? A good idea came out, licking with the tongue, but it also took time, so someone suggested that the three of us lick the window with the tongue at the same time and leave without waiting for the people inside. The evidence is sufficient. Three people looked at it from three angles and found nothing, and finally decided that it was the best and best advertising idea. This is my understanding of the best advertising ideas, and I have participated in many advertising designs according to these ideas and concepts.

How did Wahaha's advertisement come into being?

To tell you frankly, my theoretical level is very poor. How bad is it? 1In the second half of 989, in September, I studied in the Party School and wrote a thesis. I didn't know how to write it, but I wrote it at last. I'm afraid to hand it in. I'm afraid my political terminology is wrong, and I'm afraid of being laughed at. Then I had dinner in the canteen and met a little friend. He is in his twenties and went to the Central Party School for further study. We've met. I said I beg you. I wrote a few pages. Please help me correct it, standardize it, and don't joke. Please, I didn't play computer at that time. I said you take a red pen to change it for me, and I'll copy it again.

To tell you frankly, I can only say practical examples, which are linked to theory. I want to hang it up, but I can't. Sometimes I speak at meetings to keep up with the fashion. If I hang them up, I will be wrong. Therefore, in concept, it is basically done according to the requirements of the revolutionary mentor and the will of the boss. Some speeches may be sincere and some may be against one's will, but the theory is hard to say. When I was studying in the cadre school, I discussed German classical philosophy. A Christian comrade said, I am very interested in the religious issues in Section 6 of Chapter 3. I just want to ask you a question. You are not only materialists, but also dialectical materialists. I am an idealist. Why do some of you get up at night and want me to go to the bathroom with you? Don't you believe in ghosts? Why do you want to accompany them? Because someone hanged himself in the toilet. He said that according to my idea, he has gone, his body no longer exists, the soul of a good person went to heaven, the bad person went to hell, and there were no bad people in the toilet. Don't be afraid, but your comrades-in-arms have to get up every night to go to the toilet. I can't sleep well, so I have to wake me up. I want to ask you what this question is. No one could answer at that time, so don't do that. At that time, it was discussed by the leaders, and I was too embarrassed to answer. I can't do theory.

When I was in charge of advertising, I wrote eight words in front of the advertising department of CCTV, "spread your good reputation through my media." At that time, in my opinion, CCTV's advertising was to say good things to enterprises. Of course, whether the products produced by enterprises are good or bad must be based on the appraisal certificate of the commodity inspection department.

I once met Zong Houqing, the current president of Wahaha. He came to the advertising department of CCTV and said that they were a school-run factory and made a product, children's nutrient solution. They want to broadcast advertisements on CCTV. I hope you can take a picture for us. Later, the people in the advertising department asked me to participate in the discussion, so I asked Director Zong what problem you solved with this thing. He said how to make up the child's body and solve the various needs of the child's growth. There are many things. I said that your advertisement lasted for 30 seconds and I couldn't get over it. You said so much, one didn't have time to say it, and the other didn't believe it. You'd better say what the most important and critical problem it can solve. He said that drinking this thing will help children to have an appetite anyway. I said it can solve this problem, nothing else. A child is with his grandfather, grandmother, father and mother. After eating steamed bread, he also wants to eat steamed bread, jiaozi and noodles. He always says "I want it, I want it". Finally, the adults said yes, so he couldn't eat any more, and then a slogan came out, "Drink Wahaha, and the food is delicious." The director found it interesting, but he couldn't go back to the factory. Many employees in their factory say this is an advertisement, which is too corny. What do you mean, "Drink Wahaha, and the food is delicious"?

Because I came from the countryside, I said I was seriously ill when I was seven or eight years old. My mother went door to door with a small wine glass. This one asked for a small cup of rice, then dug two bowls, tied them with hemp rope, and steamed them in a cereal pot. Finally, I took it out and said that I wanted to eat, but I couldn't bear to eat. As a result, my brother rushed to eat, and the two of them quarreled. I'm hungry. That dog is hungrier than me. Zeng ate his meal as soon as he came. It was a big summer, and I remember it clearly. My mother pushed my brother and me into the yard. She took out Vitex negundo and beat her, then went back to cry. Later, I learned that this is called "beating the child and hurting the mother's heart." Children are the pride of parents, who doesn't feel bad? But how precious it was then.

Writing an article two days ago, Wenzhou Business Daily asked me to write a 400-word article. At the beginning, I said I loved dreaming all my life. When I was a child, I often dreamed of eating rice again. Not only the pork was mixed, but also the sugar was sprinkled. It's delicious. I wonder if there is anything better than white rice in the world. At that time, if factory director Zhong invented Wahaha children's nutrient solution, my slogan was "Wahaha won't taste fragrant". Well done! None of the children wants to eat, but he has a good life. Actually, I'm thinking that Wahaha is a nutrient solution for children to stimulate appetite, but it has to solve the problem of adults, because what I see is that it is an only child now, with six people: mom and dad, grandparents and grandparents. If these six people get together, I hope he can feed the children, especially the son. He just doesn't eat, but crawls on the ground, and his mother crawls on the ground, and his father crawls on the ground, so his grandparents can't wait to be there. It's not nice to say, a puppy is crawling on the ground, followed by several Chinese dogs and old dogs. What's the problem? Just want to feed him. Now that I have this nutrient solution, I don't need to bother to drink it. He always shouts "Mom, I'm hungry, I want to eat". I asked factory director Zhong if he would solve this problem. He said yes, but later he was wiser and insisted, so he used this advertisement. I don't know if this advertisement is the first advertisement in their factory, but it compares with the previous advertisements. I heard that this advertisement brought them a lot of benefits. If this product is fake and shoddy, I will play a criminal role, and I will help him cheat others. I wonder whether there are 600 million children or 300 million children in China. Even if 50 million children buy Wahaha nutrient solution, the school-run factory will survive. It doesn't matter if you buy a bottle and drink it. You have to buy 12 bottles, 5000 times 12, which is several hundred million. How about a bottle 12? You have to drink for a month or two, drink for a season, and then eat for three months. Later Wahaha became popular, this and that. Let Jinggangshan come out and sing "I only have you in my eyes", and Wahaha pure water will come out. Later, the director gave me a little reward, hired me as a propaganda consultant of their factory, and sent me a greeting card on holidays. We didn't talk about financial compensation either.

Advertising creativity of Weili washing machine and Confucius' home brew

In Nanjing, a writer led a group of people to shoot a series. I hear it's good. The first person to call the roll was me, the chief planner Chen Hanyuan, who was still in the fund-raising stage. I don't know the process either. Later, someone called me and said that there was a play on, and you were the chief planner. I said no, when did this happen? He's telling the truth. He didn't lie to you at all. As a result, this person asked you to shoot, even if he hung up his name, he wouldn't give him money. The screenwriter said that I was afraid that Teacher Chen would think it was vulgar to give money. A friend told me, what year is this year? It is vulgar not to take money. Wahaha was my advertisement for this factory, which really brought economic benefits to it. In the end, maybe someone else gave me advice. Director Zhong gave me a little solatium. how much is it? Keep it a secret. Don't say it. You don't believe me when I say tens of thousands, and it's too little to say hundreds. I think this is a more effective advertisement.

Advertising, not to mention five seconds, fifteen seconds, is a thirty-second advertisement. Even if you talk for a minute, the advertisement must be a failure. We should focus on one thing. I remember thumbtacks. The inventor of thumbtacks knows very well that force acts on a surface. If there is no nail, you can't press it against the wall. Only when there is a cone on the surface and it is so thin can you enter. The reason is the same. Say what medicine can cure all diseases, certainly nothing can be cured, even the dead can not be cured.

Later, I made an advertisement for a washing machine very early, a powerful washing machine of Guangdong Zhongshan Washing Machine Factory. First of all, in our station, older people may still remember the advertisements designed by other comrades. They took pictures on the court, and formed the word "force" with a powerful washing machine, still beating. I guess it was a technical failure, but it had a good effect. The word "power" is jumping. The whole stadium is a football field, a 400-meter runway, and there are only two big characters "strength" in it, which are taken by aerial photography. Later, the factory asked if CCTV could remake it. "Power" is too hard and the broadcast time is too long. I hope to find a more lyrical and soft advertisement, and we can discuss what to do together. I happened to be studying at the party school. We * * * discussed with the younger generation to honor our elders and buy a washing machine. But how to write it well, the film has been shot, and the structure is waiting for me to decide. As soon as the word comes out, the film can be edited I'm in a hurry and don't know what to do. One night at the party school, I was on duty in dormitory No.1, which was the janitor. There is a team member named Zhang Longfeng, who is the director of the Training Bureau of the State Sports Commission. He didn't want to go to the movies and came back at ten o'clock. He said, Teacher Chen, why do you still want to advertise? I said yes, I can't remember. He said, I think you should go to sleep first, have a good sleep and have a good dream. Everything will be ready tomorrow. It is this dream he talked about that has greatly promoted and stimulated me. I am very grateful. As soon as he turned around, I wrote, "Mom, I dreamed of the stream near the village, my grandmother and you. Mom, I send you a good thing, a powerful washing machine, for the love of my mother. "

This is not unreasonable. I come from Wenzhou. Although Wenzhou is very south, it is particularly cold in winter and the river is frozen. I saw those women, including my mother, washing clothes by the river, and their hands were as red as cooked sea crabs. I thought that when I grew up and had money, I must not let my mother eat such bitter things. I didn't expect the washing machine at that time. I thought at that time that if the commercials were made into documentaries and feature films, they would be particularly human, humane and filial, which might touch a group of people. The person who buys a washing machine for his mother may also be a graduate student or a little babysitter who goes to work in the city. Anyway, he also has filial piety. He said that my mother dreamed of the stream near the village again, thinking during the day and dreaming at night. There are pictures in the village and the stream near the village. I dreamed that my grandmother was washing clothes in the river. I dreamed that you, mom, sent you a good thing and a photo. In fact, it was in Du Shi, a suburb of Beijing. The 130 for pulling goods is white. When I got closer, I saw someone washing clothes in the river, and the stream was flowing, and the car was closer. When you see grandma, a child comes to greet her. Grandma got up and wiped her hands with a scarf, then went to the village. The children looked around the washing machine, and grandma touched the powerful washing machine with a happy smile.

In this way, after I wrote the advertisement for the powerful washing machine, the filmmakers, editors and directors were very happy to see it. Everyone reached a * * * knowledge and made a picture according to my words. I think the broadcast is particularly good, just like a very filial daughter or daughter-in-law. In short, people who work in cities. Did you earn money in the first month or save money in a few months? Anyway, it is hard-won, with commercial effect, moral benefit and public welfare propaganda. This film seems to be a commercial advertisement, but it is actually a public service advertisement. At that time, I remember that the washing machine industry was relatively small. After broadcasting the advertisement "Love for Mom" for a period of time, its sales volume increased by 72% compared with the same period of last year, and it became the national leading brand in that year, and the second place was far from it. They are going to reward me and the creative staff of the film crew with two gold bars. At that time, how dare we accept it? I'm still the deputy director. It's appropriate to make an idea. Later, the more I thought about it, the more scared I became. If I took it, it was neither bribery nor corruption. In short, if I took it, I would definitely hand it in, so we declined. Later, I got a certificate, gave me a "Zhongshan washing machine driver", and a pair of cloisonne bottles, which I felt particularly satisfied with.

Later, some days later, they tasted the sweetness and made me creative, because their products expanded, including vacuum cleaners, rice cookers, electric irons and a series of products called "Love for Mom", which I didn't accept. I said I wouldn't do it, because my mother couldn't bear so much love. Plug the washing machine into the socket and buy a big socket. Mom, you should not only wash clothes, but also cook. The electric iron is your business, too. The vacuum cleaner is also your business. My mother is full of plugs. I don't think my mother can bear so much love. My mother would say, forget it, don't love me anymore. I did it myself, so I didn't accept it, but it did bring them some benefits.

The idea of "loving mother" is bitter and takes a long time, but one of them thinks quickly. "The wine of Confucius' family makes people homesick." One night, I was eating and drinking beer at home when someone knocked at the door. The owner of the Great Wall International Advertising Company led the deputy director of Confucius Distillery, packed four bottles of wine in a blue cloth bag, and mentioned that my home was here, saying that he would help us with an idea anyway. I asked them to sit down and say something creative, Confucius' wine. I'm kidding. Isn't advertising competition? Who is your opponent or enemy? You can't fight other drinks, only the most important opponent. Confucius banquet wine, of course. I said that the Confucius banquet wine broadcast during this period was "drinking Confucius banquet wine and writing articles all over the world". I said yes, and he didn't say it was useless to make a fuss. I said drinking is useless. I made a fuss about "home" and came up with an idea.

I helped Beijing Television Art Center and China TV Production Center plan a Peking Man in new york. Just after the broadcast, take advantage of this aesthetic influence. Fengwei, can you make up a short story? I will write a lyric so that Ji Wang can come back and everyone can meet us at the airport. I wrote a song composed by Liu Huanpu and sung by Liu Huan, so there was no copyright issue, no copyright issue, no controversy, and it passed quickly. I am the master planner, and the cost is relatively low, and the impact is different. Why? The first sentence, "Wanli" is basically like this. When people hear it, oh, Liu Huan is going to sing the theme song of Beijingers in new york again. Is it true? Just listen to the accompaniment. No, it doesn't matter. After listening to a few more words, they will know that it is an advertisement of "Confucius' wine makes people homesick". Advertisements can be watched or listened to. How nice. I said I would write it, and the lyrics were full of' home'. "Thousands of miles, I have to go back to my home, my home, my home. I will never forget it. No one can live without this family. Confucius wine makes people homesick. "When it comes to' home',' home' will appear on the bottle, which sounds like' home', and the picture is also' home' with a story, so they immediately agreed. I said to be on the safe side, I'll give you a phone number. You can call Liu Huan at once, and call my Liu Huan. When Liu Huan said whose idea it was, he said my name. They jokingly called me "the old man". Smart people do smart things, and that's it. He passed the message on to Liu Huan. Liu Huan wrote this song, sang this song and revised it. Not that much. After I met him, how much did he take and how much did he take? He said to give me 60 thousand or 80 thousand, but he didn't give me a penny.

Regret: Good idea of being shot.

I'm not criticizing this factory. As a result, it was heard that after the broadcast, the sales volume of Confucian family wine was not very good during the Spring Festival, but there was a long queue of trucks at the gate of their factory that came from other places to pull Confucian family wine, which caused such a situation. Later, they asked me to design another one, or Confucius family wine. I said the second one should be "Confucian family wine, which makes people homesick", and I also used the "addiction" of Jison and Wang. How much they want is none of my business. The props are very simple, just two wine glasses filled with a can of mineral water. Wang He and Jison talked to themselves. One said "Ah, anyway", the other said "Yes, anyway", "You can't live without a home" and "Well, you can't live without a home". Two people had a drink and poured it in. I said it's easy to shoot, even one shot, at most a few shots, panoramic view, then middle shot, a close-up of a man, a close-up of a woman, then a cup, a close-up of a cup, and then a small panoramic view. If the relationship is good, you don't need to pay the manuscript fee. The cost is too low, but the effect is very good, with an "addictive" tone.

Later, I don't know why, because the remuneration demanded by the two actors was too high or for other reasons, I didn't make it. What I saw was still called "Confucian family wine makes people homesick", but it was not my idea, so I was particularly unhappy and ruined my idea. Land reform, fighting landlords, distributing land to households, resisting U.S. aggression and aiding Korea, and then cooperatives. Step by step, "Confucius' family wine makes people feel homesick." I think this is where it is, and many people may not understand it. How many young people know how to resist U.S. aggression and aid Korea, and how many people know how to fight local tyrants and divide land. As a result, it was broadcast several times, and they were embarrassed. It didn't matter, so it stopped broadcasting. I'm not boasting. I just want to be creative. It's not inexplicable. There is a certain basis.

Another advertisement I came across was also very fast. I came up with it when I was creative, but I can't. It may take a long time to figure it out. Advertising creativity, the reward given to me is a bit considerable relative to my salary, which I have never thought of for four years now. Tianjin di wool factory. Advertisements can not only be seen, but also listened to. The advertising slogan of Di wool thread is "wool comes from sheep, good wool comes from good sheep, good wool spinning thread, Di wool thread, and good wool and good thread comes from sheep is better". The director of this factory went to the office of the director of the advertising department of CCTV to advertise for us to shoot, so I went. I said I'll get it for you right away. When he heard it, he thought it could be played not only on TV, but also on the radio. This picture is very simple. No one is here, and a ball of thread is pulled up from the bottom. With the music, the string becomes smaller and smaller. "The wool is on the sheep, and a good sheep produces good hair." The first sentence is letter, nonsense, the wool is on the sheep or on the cow? Good wool from a good sheep can make good yarn. Therefore, good wool from good sheep can spin better yarn. Good wool from good sheep does not necessarily have good yarn. Why is Di wool yarn good? Its craft level is very high, and there is this subtext in it. Later, I found that there was an advertisement for wool on TV, but I think it should be modeled after this.

One of the most sad advertisements is the only one I have ever met. The creative group made a particularly good advertising idea, but it was rejected by the director. It's Alishan melon seeds, and the first edition is also my idea. The slogan is "Alishan melon seeds, you will be happy if you hold them". This painting shows a group of young men and women sitting on the floor of the park. On the grass, there is a boy leaning against another tree. He was very unhappy and hung his head. It's no use teasing him. As a result, a motorcycle came and threw a bag of Alishan melon seeds. Everyone knows, but he doesn't. A girl threw a bag of melon seeds into his hand. He is chewing, and there is an advertisement in front. Melon seeds are like hearts, which open when bitten and make you happy when bitten. After broadcasting for quite a long time, the boss asked if he could shoot another one, hoping to be lyrical and design a more literary advertisement. Finally, on a rainy night, in a small railway station, I vaguely saw the backs of two people, holding umbrellas. At this moment, a light came on, followed by the sound of the train. A man and a woman turned around and walked slowly towards the camera. They are middle-aged men and women. It doesn't matter what their relationship is, but they are affectionate anyway.

The woman wanted to get on the bus, and the man grabbed her and told her to wait. He quickly returned to a booth and put things in the woman's trench coat pocket. The woman got on the train, tore open her pocket and put it on the tablecloth. Black is black, white is white, black is melon seeds, and white is tablecloth. He grabbed a handful and put it in his hand, leaned against the sleeper door, looked out, and then raised the melon seeds to his mouth. What is the commentary like? When two people are completely dark and can't see clearly, they turn around as long as the light shines. The first sentence was "I don't know how many words" and they approached. The man put a bag of melon seeds in the woman's pocket, and the commentary was "Don't say anything". She poured melon seeds on the tablecloth, and the commentary said, "This thing didn't say anything.". She leaned against the door and looked out, with melon seeds. Then say "I don't know how many words, don't say anything, although this thing doesn't say anything, it makes people feel attached, Alishan melon seeds, thinking all the way", 30 seconds. Whether it's the sound or the thinking in the head, it makes the audience think about who is obvious and what is their business. Put it on the edge of your lips. Is this melon seed or the person you just sent? Let the audience think deeply.

We are a person who made 35 mm film and came out of Beiying. We worked hard and used a lot of headlights to make it. In the small railway station in the northeast, it is also a scene, spending money, completely a paragraph of a feature film, without talking. We are very satisfied with ourselves. This is the best of the hundreds of advertisements we have taken. It is full of joy. If it is sent to the boss for review, the boss will disdain it. What is this thing? If you give it back, it will be useless. It's useless to pay for it yourself. I don't know how to calculate the account later. Anyway, people in our creative film crew are particularly reluctant to take it to present awards, but there is a rule that it should be broadcast on TV at least once. At that time, I had the right to say that this was corruption, and I approved the advertisement to be broadcast once in vain and once when no one was watching it during CCTV's non-prime time. Anyway, there was no advertisement at that time, and it was sent to award prizes. A comment was the first prize, and the judges spoke highly of it, saying that such a good advertisement had not been met for many years, and it was so literary and charming. Later, we laughed and cried, but the boss was rich, but he also lacked something, so he couldn't say anything. Because we are shooting as works, we hope our works can meet the audience. Many people say yes when they see it, and they all enjoy this beauty. Not only did the boss pay us in the end, but we actually did it for nothing, and such a good work was ruined, because we couldn't broadcast it without paying.

This is the most unlucky advertisement, and it is also the best advertisement I have encountered in several advertising ideas. Of course, I don't know whether it was decided collectively by their factory meeting or by the boss alone. It's a private enterprise anyway. Later, whenever someone asked me to be creative in advertising, it was not that I put on airs and sold my old age. I said that my life is a countdown and I can't waste it blindly. No matter how big and awesome the factory is, if I want to be creative, I have to be the first person to see me. Either I go to your place, or you decide what kind of face-to-face advertisement you want, even if, for example, I want the type of Confucius wine. It's okay, I get it. But you can't stand the people you send to say, okay, that's it. Once I go back and get rejected by my boss, I can't afford it in my life. My life is counting down. With these lessons, we haven't met the boss of Alishan Guazi. If we meet the boss face to face, we will discuss the advantages and disadvantages with him, saying that this advertisement is good and may be adopted, which will also promote the sales of our products to a considerable extent and improve the cultural taste of our factory. The audience will definitely say that the owner of this factory is very knowledgeable and educated.

Of course, I'm also glad that people who are creative in advertising don't take other people's money to show how brilliant your art is, which is harmful to the audience for a long time, or it's annoying.

I have another experience. Advertising is very learned. If it is broadcast on CCTV, it will definitely show its strength, by going up one flight of stairs. It's not because I'm a retired CCTV person that CCTV is good, because it is the largest media in China, and it's different to launch a challenge on this platform than in a rural yard. But then again, only once, and it was in the middle of the night. It's best not to wear it, because it costs a lot of money, but no one looks at it. It rains in Mao Mao, but it can't rain heavily. It's over when the land is wet. It's better to put the money in a smaller evening paper, put it more often, write it better, and not broadcast it on TV.

I designed an advertisement, which is also in my book. There is an ink brand called Mo Bao. When I was asked to put forward an idea, I really used my brain. Since I am from Mo Bao, I should attach great importance to culture, not to poke posters, but to culture. I thought hard and came up with an idea. Everyone thinks it's good. Make a sand table with mountains, plains and rivers, and 18 bends to remind people that this may be the Yellow River, with the sea on the right, flowing from high to low. Pour out the ink from the source of the sand table and let it slowly turn to the sea. In fact, it's just a beat, and the cost is very low. Make a sand table. When it flows down, the lights are relatively flat, and the riverbed in the sand table is high and low, so there is inclination. After it came up, there were waves, the lights were a little reversed, and the waves were rough. The commentary is very simple, that is, "history is flowing, civilization is extending, Mo Bao", which is about 15 seconds or 5 seconds, but it has no effect, because what? This enterprise is too small to make long-term advertisements on CCTV. I feel quite distressed myself. I think the basic idea of this idea is similar to that of Zhang Yimou, which is a documentary, just like making a documentary. Because I am a documentary, I have been the president of China Documentary Society for more than ten years. There are hardly any absurd ideas in my mind, and neither will I.

Advertisement: Simplicity is beauty.

Just like writing lyrics, the envious Taiwan Province lyricists, Hongkong lyricists and even mainland lyricists can't write lyrics well and are very popular. I can't figure it out in my heart, so I have to write it out, and it still works. If it doesn't work, I'll just change it myself. For example, the TV series "Hand in Hand", I am a literary consultant, and I want to use the song "Hand in Hand", which involves copyright issues. It's useless, but it's a habit to study the lyrics of this song carefully "Holding your hand, happy with your happiness, passing by your road" is difficult for primary school students to learn, and the teacher can't explain it clearly. The grammar is unreasonable and there is something wrong with rhetoric, but I have also written many lyrics, all of which are sung by famous people, but they are not loud. At most, it is the theme song of Cai Qin's TV series Thunderstorm. Many people speak well, but they can't learn and sing loudly.

I am not against absurd advertising ideas at present, but I think there are too few documentaries now, and sometimes they are too real. "One dollar is worth five dollars", and if you cancel "five dollars", it's over. Is this "five-piece set" made in your factory? Of course not. That will degrade others. It is possible in America, but it seems not allowed in our country, but it was good to say "two tablets" before. I can't think of what two tablets are, whether they are for treating ascaris or something, but they are "two tablets" anyway. What I can't understand is a mobile phone. How could this man fly to catch it when throwing it? I can't understand it. Some are absurd, completely three-dimensional, skillful and using modern technology. There is a documentary advertisement that I asked many people, but I couldn't understand it. It's reeds. In the distance, a few white cranes stayed there well, and a man came to the pond with a painful expression and such hands. What does this mean? What are you doing? What artistic conception do you want to express? It is immoral for this man to blow up people. People have a good rest there. What did you do alone in the reeds, frowning, so painful that you finally did it twice? I didn't mean to attack it, I just wanted to understand and learn it, but I understood it for about two years, and for a long time, I couldn't understand it either. I have asked many people why his face is so painful. There is another advertisement that is very real. There is a spaceship in the river, talking about "five grains" or "dripping water" and talking about wine. I asked a lot of people, but I couldn't understand them.

I think the best advertisement, American McDonald's advertisement, is good. A child is sitting in the cradle and swinging. When the swing came, he saw the sign of McDonald's and smiled. He will cry when he falls. He laughs when he sees them together. I think this cost is very low, and there is no explanation, just laughing and crying. Quite simply, I admire him very much. Recently, I heard from two writers in Taiwan Province Province that one husband is a big man. When he comes home, he always lies on the sofa reading newspapers, magazines and TV. His wife was scrubbing the floor, and when her husband came back, he quickly poured him water and tea. After that, he cleaned the floor again. However, the husband was not satisfied, and he left his hands behind him.