Implementation plan of national tourism standardization pilot enterprise work standard tourism standardization pilot work

1. Implementation Plan for Pilot Work of Tourism Standardization

Both will do.

First, entrusted management of scenic spots has a long way to go and is full of difficulties.

After several years of practice and exploration, enterprises have found that the entrusted management of scenic spots is not as simple as expected. With years of accumulated tourism professional knowledge and polished management experience, it is not enough to provide a practical, direct and efficient solution to the scenic spot. This has also made many companies stretched in the entrusted management of scenic spots, and even some professionals in the industry have suggested that entrusted management of scenic spots is a false proposition.

In fact, entrusted management is not a new model in the business world. In the hotel industry, the entrusted management business has been quite mature, and a large number of outstanding entrusted management units have emerged, providing a professional, standardized, systematic and efficient management system for other hotels. Compared with the hotel industry, the main reasons why the entrusted management of scenic spots is so difficult are:

1. Tourist attractions are typical non-standard industries, and it is difficult to standardize management.

There are 30,000 scenic spots in China, but the differences between them are too great. Each scenic spot is a special individual, and it is difficult for a standardized management system to maintain consistency. 1. There are many types of scenic spots, including mountain type, ancient town type, theme park type, water park type and holiday park type. With the implementation of tourism strategy, scenic spots will present more formats and forms, and the integration of various formats will be closer. Each format has its own characteristics and management methods, which provides a huge problem for the standardized management of scenic spots. Second, the scenic spots are widely distributed. China has a vast territory and scattered scenic spots. There are great differences in cultural conditions, market conditions, economic development level and resources in different places, which greatly increases the difficulty of scenic spot management, increases the management radius of the company and increases the communication cost.

2. The mechanism limits the efficient development of entrusted management business.

As a licensed resource, tourism has long been controlled by local governments and state-owned platform companies. Most of these scenic spots are difficult to operate and the demand for entrusted management is huge. With the implementation of national strategies such as the reform of state-owned enterprises, some local state-owned platforms are also trying to separate the ownership and management rights of scenic spots and seek a more efficient entrusted management model of scenic spots. However, in the actual management process of the organizers, individual unit leaders are obsessed with pursuing short-term interests, but ignore the basic laws of tourism development. I heard that when a well-known company entrusted the management of scenic spots, the owners blindly demanded more tourists and more income, but did not give the trustee the basic pricing right of scenic products, the management right of marketing team and the right to use marketing funds. Instead, he refused to cooperate with various activities organized by the trustee, and always asked the trustee to be responsible for various receptions and prepare various reports and statements. There are many restrictions on the trustee.

3. The effective supply of comprehensive management talents in scenic spots is insufficient.

The comprehensive development and multi-format operation of China tourist attractions began in the last decade. 10 years ago, there were many scenic spots development projects in China, most of which were developed and operated by government units in a single format. Although a group of senior experts in the development and operation of scenic spots have been trained, these talents are basically within the system, not in the talent market.

2. National tourism standardization pilot.

The first batch of national tourism standardization pilot units

First, the national tourism standardization pilot province

Sichuan Province

Two, the national tourism standardization pilot cities (regions) Qingdao, Suzhou, Xianning, Lijiang, Shanghai Xuhui District.

Three, the national tourism standardization pilot counties Yanqing County in Beijing, Suichang County in Zhejiang Province, Wuyuan County in Jiangxi Province, Huaiyang County in Henan Province, Yangshuo County in Guangxi Province.

: 3. Model essay on the implementation plan of tourism standardization pilot work

1. Create quality projects.

1. Reasons for building a number of functional leisure agriculture boutique parks

Strengthen the construction of facilities such as water, electricity, roads, telecommunications and Internet, and improve facilities such as catering, accommodation, leisure, experience, shopping, parking and toilets. Improve public health and safety, food safety, leisure services and other standards. Create well-known brands with standardized services, and gather essential resources with brands. Strengthen the training of employees and improve their service awareness and skills. Monitor the development of the industry and select key counties and commercial entities to implement direct reports.

4. Implementation plan of scenic spot standardization construction

Hello, at present, China is in a period of rapid tourism development. Almost all provinces, municipalities and autonomous regions in China have made decisions to accelerate the development of tourism. There are 24 provinces, municipalities and autonomous regions that regard tourism as a leading industry or a pillar industry. Conditional to become a regional leading industry or pillar industry. We can't help asking, can the tourism industry in these provinces really become bigger, better and stronger? There must be a lot of blindness in following suit. Tourism is by no means a pollution-free industry that people often say. Because a large number of tourists are crowded in scenic spots, or because of improper tourism development strategies, decision makers lack systematic planning, development will lead to the destruction of natural ecology and social environment. Tourism is not a risk-free industry, and it is wishful thinking to invest less, get quick results and get high returns. In fact, the real profit of domestic tourism development is only 1P ratio 3, the break-even ratio is about 1P ratio 3, and the loss is not less than 1 ratio 3. Only those who lose money are paid by the government, and no one is responsible. From this point of view, it is dangerous to develop tourism only by emphasizing benefits and ignoring costs, risks and ecological losses. The ecological environment is precious. Without it, there will be no sustainable development. Ecological service function is the foundation of human survival and modern civilization. Science and technology can affect the ecological service function, but it cannot completely replace the ecological service function. Improper tourism development will destroy the original ecosystem and lead to the reduction of the functional value of ecological services, which should be paid full attention to. In a word, tourism development can not only emphasize benefits, but also exaggerate benefits. Can you ignore risks or costs? We can't just emphasize the comprehensive income and ignore the comprehensive loss. Therefore, it is necessary to make profit and loss analysis and risk assessment. I hope I can help you.

5. Demonstration Zone of Tourism Standardization

(1) Give full play to the advantages of resources and build a global tourism development pattern. Guizhou took the lead in completing the general survey of tourism resources in the whole province, and the international mountain tourism alliance, the world's first international tourism organization, settled down, and implemented the three-year action of mountain tourism standardization, striving for a national tourism demonstration province and a national sports tourism demonstration zone to seize the highland of mountain tourism and global tourism development.

(2) Culture and tourism industry are integrated and innovated to cultivate and expand new industrial growth points. Since the 13th Five-Year Plan, Guizhou has launched 588 new projects and new formats. Vigorously implement 100 tourist attractions and15100; Project. There are 37 scenic spots over 4A 137 in the province, 37 scenic spots above provincial level and 7 national tourism demonstration zones. The number of world natural heritage, traditional villages and ethnic minority villages ranks first in China.

(3) Accurately help the poor through rural tourism and consolidate the industrial foundation of rural revitalization. Vigorously implement nine major tourism poverty alleviation projects, implement ten major poverty alleviation projects, and formulate three provincial standards to promote rural tourism management services.

(4) Publicity and promotion of investment promotion to enhance the colorful image of Guizhou frequency band. Fully grasp the flow economy, image economy and eyeball economy gt; For tourism, deepen the international and domestic tourist markets, tell colorful Guizhou stories, and build a multi-dimensional publicity and promotion system and a differentiated preferential policy system.

(5) Strengthen policy relief to promote the recovery of tourism. Guizhou provincial party Committee

Article 1 These Measures are formulated in accordance with the Regulations on the Administration of Huangshan Scenic Area (hereinafter referred to as the Regulations on the Administration of Huangshan Scenic Area) and combined with the actual situation of this Municipality.

Article 2 The planned area of Huangshan Scenic Area (hereinafter referred to as Huangshan Scenic Area) is 160.6 square kilometers. According to the Regulations (2007-2025), 490 square kilometers of Tangkou Town, Tanjiaqiao Town, sankou town, Chenggeng Town, Jiaocun Town and Huangshan State-owned Forest Farm in huangshan district are protected areas of Huangshan Scenic Area (hereinafter referred to as protected areas).

Third Huangshan Scenic Area Management Committee (hereinafter referred to as CMC) is responsible for the protection, utilization and unified management of Huangshan Scenic Area.

Huangshan * * * District Management Committee and the people's government should do a good job in the protection and utilization of resources, the planning and construction of protected areas, and strengthen publicity, education and guidance for the residents of protected areas.

Article 4 The planning areas of Huangshan Scenic Area are all forest fire prevention areas.

The following areas are high fire risk areas:

(1) grave area;

(2) the construction site and domicile;

(three) hiking trails, motor vehicle passages and observation decks within 5 meters of the edge of the straight line.

Article 5 The CMC shall, according to the climate, solar terms and other conditions, timely announce the period of high forest fire risk. During the period of high forest fire risk, all outdoor use of fire is prohibited in Huangshan Scenic Area.

Outdoor fires mainly include:

(a) smelting mountains, burning fire to drive away livestock, burning ash and dung, burning charcoal, burning coal, having a picnic, burning incense on the grave, lighting with torches, setting off fireworks and firecrackers, etc.

(2) Use the oven in the wild, light candles and burn paper money.

(three) smoking outside the prescribed area, throw away unlit cigarette butts, matchsticks, lighters, etc.

In violation of the provisions of the first and second paragraphs of this article, during the period of high forest fire risk, the administrative committee shall order it to stop the illegal act, give it a warning, impose a fine of more than 3,000 yuan on individuals and a fine of more than 20,000 yuan and less than 50,000 yuan on units; If a crime is constituted, criminal responsibility shall be investigated according to law.

Article 6 The CMC shall collect the paid use fees of scenic resources according to law, and the operators in Huangshan Scenic Area shall pay the paid use fees of scenic resources.

The specific scope and standard of paid use fees for scenic resources shall be determined by the Municipal People's Government.

The paid use fees of scenic resources shall be managed by two lines of revenue and expenditure, which shall be used for ecological compensation, environmental resources protection, infrastructure construction and maintenance of Huangshan scenic spots and protected areas, and compensation for losses of property owners and users within the scope.

Article 7 The American urban people's government shall establish an ecological compensation system. Ecological compensation is mainly based on compensation, supplemented by technology, physical objects and employment placement.

Ecological compensation is raised by means of finance at all levels, social assistance, resource protection fees in ticket income and paid use fees of scenic resources.

The management and use of ecological compensation shall be reported to the Municipal People's Government for approval after consultation between the US government and the people of huangshan district.

Eighth Huangshan Scenic Area needs temporary construction due to protection management and engineering construction, which shall be approved by the administrative committee.

Temporary buildings shall not use reinforced concrete, the number of buildings shall not exceed two, and the service life shall not exceed two years. Temporary construction should be dismantled within the prescribed time limit, and ecological restoration should be carried out in time as required.

Ninth any unit or individual who takes surface water and groundwater in Huangshan Scenic Area shall apply to the CMC for water intake permit, except for the normal production and life of residents in Huangshan Scenic Area.

Tenth CMC should take measures to strengthen the environmental supervision of sewage units, construction sites and so on. Prevent the ecological environment such as landscape, vegetation and topography from being destroyed.

Eleventh solid waste generated in Huangshan scenic area should be removed from the scenic area for disposal.

Units and individuals shall reduce the number of packages entering Huangshan Scenic Area. tracking device

Fourteenth Huangshan Scenic Area strictly restricts the requisition or occupation of forest land by various construction projects. If the temporary occupation of forest land is approved according to law, an ecological restoration plan shall be submitted to the CMC.

Article 15 The CMC shall conduct a special investigation on ancient and famous trees and stone carvings every five years, and conduct a special investigation on strange peaks and rocks, famous springs and waterfalls, glacial remains and plant vegetation every ten years, and complete the resources and cultural archives.

Article 16 The CMC shall, according to the needs of environmental protection and ecological restoration, regularly close Tiandu Peak, Lotus Peak, Shi Xinfeng, Danxia Peak, Lion Peak and other important scenic spots.

Seventeenth CMC should strengthen the management and protection of ancient and famous trees, delimit the closed protection scope of ancient and famous trees according to the actual situation, and set up signs, fences, lightning protection devices and other protection facilities.

Rare ancient and famous trees such as Yingsong are managed by special personnel.

The CMC shall take timely measures to deal with and restore damaged or weak ancient and famous trees.

Eighteenth Huangshan Scenic Area restricts the passage of vehicles. In addition to the vehicles operating in the scenic area with the approval of the Administrative Committee, other vehicles that need to enter Huangshan Scenic Area must pass through after being confirmed or agreed by the Administrative Committee, and accept unified management.

Nineteenth Huangshan Scenic Area prohibits the sale of glass bottles and cans of beer, instant noodles, self-heated rice and other commodities, and prohibits the operation of laundry, sauna and other services.

The CMC shall, according to the needs of safety, health and environmental protection, formulate and update the catalogue of goods and services that are prohibited from being sold or operated, and report it to the Municipal People's Government for approval before promulgation and implementation.

Twentieth Huangshan Scenic Area advocates civilized tourism.

Visitors should abide by the Convention on Civilized Tourism in Huangshan Scenic Area. Those who do not abide by the convention will be included in the uncivilized behavior record of Huangshan Scenic Area by the administrative committee and made public.

Twenty-first CMC should control the intensity of resource utilization according to the environmental carrying capacity and ecological monitoring results.

Huangshan Scenic Area implements tourist capacity control, formulates quota management and advance booking system, and timely publishes the daily maximum carrying capacity and tourist flow control plan of the scenic area on the Municipal People's website.

The CMC shall establish a prevention mechanism for safety accidents, emergencies and meteorological disasters, and formulate emergency plans; In case of emergency, you can temporarily close the scenic spot and do a good job in guiding tourists.

Twenty-second Huangshan scenic area to promote the use of valid real-name documents to buy tickets system, strengthen tourism safety and order management.

Twenty-third management committee shall, at an appropriate time every year, promote the policy of benefiting the people through tourism for different groups, so that citizens can enjoy the fruits of tourism development.

Twenty-fourth CMC should set up warning signs at the entrance of undeveloped and open areas.

Visitors who enter the undeveloped and open area of the scenic spot without authorization enter a difficult or dangerous state and request assistance, the administrative Committee shall organize assistance in time. The rescue expenses incurred shall be borne by the organizer and the rescued person of the tourism activity.

Twenty-fifth CMC should establish a system of prevention, rescue and compensation for personal and property damage caused by wild animals to ensure the personal and property safety of tourists and residents.

Twenty-sixth pets entering Huangshan Scenic Area shall provide valid quarantine certificates. It is forbidden to bring large dogs and other pets into Huangshan Scenic Area.

In violation of the provisions of the preceding paragraph, the CMC shall order it to make corrections; Those who refuse to make corrections shall be fined between 3000 yuan and 65438 yuan.

Twenty-seventh in violation of the provisions of the second and fifth items of Article 12, grazing, digging seedlings, picking flowers, planting grass, bamboo shoots, roots (piles), fruits, medicinal materials, edible fungi, etc. in Huangshan Scenic Area. Destroy the landscape, vegetation, terrain, etc. The CMC shall order it to stop the illegal act, restore the original state within a time limit or take other remedial measures, and confiscate the illegal income.

In violation of the provisions of the first paragraph of this article, if a tent is not set up in a designated area or within a specified time, the CMC shall order it to make corrections; Those who refuse to make corrections shall be fined between 3000 yuan and 65438 yuan. In violation of the provisions of the second paragraph of this article, littering shall be ordered by the CMC to make corrections; Refuses to correct, and impose a fine of more than 500 yuan and less than 500 yuan.

Article 29 Due to the needs of emergency rescue and disaster relief, environmental monitoring and management, scientific investigation, remote sensing mapping, film and television shooting, the use of ultra-low altitude drones in Huangshan Scenic Area is managed by the administrative committee.

In violation of the provisions of the preceding paragraph, the CMC shall order it to make corrections; Those who refuse to make corrections shall be fined between 3000 yuan and 65438 yuan.

Thirtieth no unit or individual shall occupy the position of photography and video recording in the inner circle of Huangshan Scenic Area, and shall not charge tourists for photography and video recording.

In violation of the provisions of the preceding paragraph, the CMC shall order it to make corrections; Those who refuse to make corrections shall be fined between 3000 yuan and 65438 yuan.

Article 31 These Measures shall come into force as of 20 18 1+0.

6. How to write the implementation plan for the pilot work of tourism standardization?

1987 China's first national standard "Master Plan of Huangshan Scenic Area" also marks the beginning of China's tourism standardization construction.

7. Contents of tourism standardization construction

Recently, the Provincial Bureau of Quality and Technical Supervision issued two local standards: Regulations (DB6 1/T960-20 15) and Star Classification and Evaluation of Foreign Tourist Hotels (DB6 1/T960-20 15), which were put forward by the Provincial Tourism Bureau. The promulgation of these two standards has filled the gap in the standardization construction of rural tourism in our province and provided a model for the standardization construction of rural tourism in China, which will play an active role in accelerating the standardization construction of rural tourism, improving the management level of rural tourism, accelerating the urbanization of tourism and building a new countryside.

Administrative towns and administrative villages are respectively applicable to the "Evaluation Criteria for Famous Towns with Tourism Characteristics". The application process is as follows: the application report is submitted to the county (district) for review and evaluation by the provincial bureau. Applicants who meet the "Evaluation Criteria for Rural Tourism Demonstration Villages" and "Evaluation Criteria for Famous Tourism Towns" with a score of 800 or more can declare famous tourism towns or rural tourism demonstration villages. The evaluation of famous tourist towns includes eight aspects: tourism characteristics, planning and construction, market and benefit, service reception, infrastructure, sanitary environment, service guarantee and safety management. The evaluation content of rural tourism demonstration village includes seven aspects: organization and management, equipment and facilities, service reception, service requirements, safety requirements, tourism benefits and market promotion.

At present, rural tourism in our province is developing rapidly, and standardization construction is an important direction to improve the quality of tourism services and promote transformation and upgrading under the new normal of tourism. The Provincial Tourism Bureau will seriously organize tourism departments at all levels to study and implement the standards, establish a dynamic management mechanism for the evaluation of famous tourist towns and demonstration villages in our province, improve, upgrade and review 79 famous tourist towns and 120 demonstration villages that have been evaluated according to the standards, and cancel the naming of those that do not meet the standards.

8. Template for the Implementation Plan of Tourism Standardization Pilot Work

First, the formula basis:

1. 1998 After the institutional reform, the main functions of the National Tourism Administration were determined in the three schemes of the State Council.

2. Evaluation Standard of Rural Tourism Demonstration Village approved by State Bureau of Quality and Technical Supervision 1993 (Bureau of Quality and Technical Supervision [1993] No.529).

Second, the main role:

1. The Detailed Rules for the Evaluation of Famous Towns with Tourism Characteristics (hereinafter referred to as the Detailed Rules for the Evaluation of Rural Tourism Demonstration Villages) is the centralized management scope of the three sets of the State Council Plan and the tourism industry standards of the State Bureau of Quality and Technical Supervision, and it is the basic work for the standardized development of tourism.

2. The Table of Tourism Standards System is filed with the State Bureau of Quality and Technical Supervision as the basis for formulating tourism standards.

3. When coordinating with other departments, the system table will serve as an important basis for explaining the coordination of cross-management relations.

4. In the process of communication with the World Tourism Organization and the International Tourism Organization.

4. This form is open. After the framework is determined, it can be revised and supplemented in time as needed, and filed with the State Bureau of Quality and Technical Supervision in time.

9. Implementation Plan of Tourism Service Standardization

Since entering the field of tourism, I have not seen a comprehensive industry introduction. Because there are many vertical media in the tourism field, there is still a lot of talk about the industry. If you are a beginner, you still can't keep up with your information reading comprehension ability, so you should study it slowly in your future work and practice.

From the perspective of the whole chain, tourism enterprises in market segments should know their own business model and operation mode.

For the newcomer Xiaobai, it is necessary to know the general situation of the whole industry. Understand the sunrise industry of tourism and cultivate deeply in this field.

Different people have different understandings of the tourism industry, and everyone has different perspectives, so there will be deviations.

Upstream resource suppliers include airlines, scenic spots, car rentals, etc. And the ultimate consumer. There are some distributors between suppliers and consumers, so there will be offline travel agencies and online companies, and of course some business travel companies, which are also involved.

Usually, the first stop of a passenger's trip is an air ticket or a train ticket. Now online booking is very mature, and air tickets are also standardized products. Nowadays, the traffic brought by train ticket booking is increasing.

The second stop is the hotel, and then the products of the tourist destination. In tourism products, air tickets and hotels have become very standardized, so the price war between air tickets and hotels is the fiercest.

The tourism industry is rather tired. The arrangement of food, accommodation, transportation, travel, shopping and entertainment routes before departure, as well as the handling of some emergencies after departure, all require us to maintain the situation of the guests for a long time until the guests come back.

Tourism is an industry that can broaden people's horizons. There will be opportunities to meet many different people and things. Picturesque travel purposes and various customer groups are the driving forces that make you want to stick to it even if you are tired in this industry.

10. Guidelines for standardization of tourism enterprises

Classification of tourist attractions.

According to the scope of centralized management of tourism industry standards, the quality grades of tourist attractions in China are divided into five grades, from high to low, namely AAAAA, AAAA, AAA, AA and A-level tourist attractions.

The division and evaluation of five-level scenic spots are mainly based on three criteria. 1. According to the system table, the scenic spot is evaluated from eight aspects: tourism traffic, sightseeing, tourism safety, health, post and telecommunications, tourism shopping, comprehensive management and resource and environmental protection. The second is to evaluate the resource attraction and market influence according to the system table; The third is to evaluate tourists' comprehensive satisfaction with scenic spots according to the system table.

2,4a scenic spot

The evaluation criteria are also major items, including tourism transportation, tourism safety, tourism shopping, scenic spot sanitation, post and telecommunications services, operation and management, tourist satisfaction rate, resource and environmental protection, etc. Compared with 4A Standard & Poor's 5A standard, it puts forward higher requirements for humanization and detail of scenic spots.

3、3A、2A、A

Compared with 5A and 4A, the evaluation criteria are much looser. Generally speaking, these scenic spots are not very famous.