What are the main points of poster design? What are the points for attention in poster design?

What points should be paid attention to in poster design? The key points to pay attention to in poster design are: 1, poster size and screen size. Posters are mainly posted in some large public places, and the screen can highlight the image and

There are many types of colors and pictures, such as full open, folio, long three open and so on. 2, far vision, poster design also needs to fully consider the visual effect, what you want to present, how to put the trademark and logo.

Compare images and extract visual focus. 3, creativity, posters targeted, commercial posters must have visual effects and artistic value, outstanding.

Point, the vision must be focused. 4, poster color, poster color should have style and product positioning, color segmentation, color selection needs to meet product positioning.

I hope my answer can help you, thank you, and I hope it will be adopted!

What are the requirements for poster design elements? The requirements for poster design elements are as follows:

1, full visual impact, can be achieved through images and colors.

Color is the most sensitive thing for human vision. If the color of the home page is handled well, it can be icing on the cake and achieve twice the result with half the effort. The general application principle of color should be "overall coordination and local contrast", that is, the overall color effect of the homepage should be harmonious, and only local and small areas can have some strong color contrast.

2. The content expressed in the poster is concise, and the main appeal points are grasped.

In order to make people who come and go in a hurry leave a visual impression, poster design should fully embody the principle of positioning design in addition to large size. With prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank space, or simple visual processes, posters become the visual focus. Posters can be said to have the typical characteristics of advertisements.

3, the content should not be too much, concise and clear, and the length should be short and concise.

4, the picture is the main, supplemented by copywriting.

As far as posters are concerned, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography with concrete artistic expression, realistic paintings or cartoons, leaving consumers with real and touching pictures and humorous feelings.

5. The theme font is eye-catching.

Fully embody the principle of positioning design. With distinctive trademarks, signs, titles and graphics.

Extended data:

Composition skills of poster design: 1, thickness comparison of composition skills;

The so-called thickness contrast refers to the colors used in the composition process and a style formed by the patterns composed of colors. In painting and calligraphy, we know that there is a difference between meticulous painting and freehand brushwork, or that meticulous painting and freehand brushwork appear on the same picture (like the paintings of Chinese painting master Qi Baishi's Cabbage and Fruit Fruit). This style is often used for packaging composition.

Part of this thickness contrast is the contrast between the main pattern and the foil pattern; Have a plenty of contrast between the central pattern and the background pattern; Some are as rough as the wind sweeping away the residual clouds in rows, and some are as delicate as hairspring; Some use the calligraphy of weeds instead of patterns, which can be seen anytime and anywhere on some wine and food packaging. For example, Miss brand dumplings and Rejoice brand shampoo.

2. Comparison of composition skills:

In the landscape composition of traditional Chinese painting, we should pay attention to the perspective of close-range and middle-range, and in the design of packaging design, we should also pay attention to the composition level of near and far pictures. The so-called approach is the most eye-catching part of a picture, also called the first visual impact, which is also the most important content to be expressed in the packaging pattern.

For example, the earliest instant noodle packaging used by Shuanghui, the first thing that caught people's attention was the Shuanghui trademark with a blank background and the words of Shuanghui with a huge white variety with a dark red square background (that is, close shot), followed by the smaller main character of "Braised Beef Noodles" (it should be said that the second sight is also called the middle shot).

Thirdly, the product photos (also called the third line of sight, bounded by the middle scene) expressing the packaging content, followed by the auxiliary corporate mascot advertising language, performance description, corporate logo and so on. This obvious layering is also called the three-step rule of vision, which highlights the most important theme from top to bottom and from right to left while considering people's habit of checking still life pictures.

As a designer, at the beginning of creating a painting, you should know the theme of your appeal before making it, and create an atmosphere that stands out from the crowd. So the picture I designed is like a powerful magnetic force, which draws the eyes of the campers tightly.

3. Comparison of composition skills:

When it comes to the contrast of composition skills, it is very similar to the contrast of complexity and simplicity in color application, and it is also very similar to the flying white in Chinese painting, that is, the concentrated places in the pattern must be set off by diffusion, and it is not appropriate to concentrate or spread them all. It embodies a kind of density coordination, clear rhythm, relaxation and ethereal. At the same time, the theme is prominent.

In the design of many packaging patterns, the whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel overwhelmed and breathless. This will not only not beautify the product and promote sales, but also make people bored and lose their appetite. This is caused by not grasping the contrast between density and density.

4. Static and dynamic contrast in composition skills:

In a pattern, we often find this phenomenon, that is, the explosive pattern in the background or around the name of a packaging theme, or a few seemingly random crazy thick lines, or banded English or patterns, all show a kind of "feeling".

The theme name is dignified and steady and the background is calm, which is the contrast between static and dynamic. This contrast avoids everyone's vulgarity and rigidity. So the visual effect is very comfortable. Accord with people's normal aesthetic psychology.

5. Comparison of Chinese and Western composition skills:

This contrast is often in a picture of packaging design, using the combination of cartoon techniques of western painting and traditional techniques of China or the combination of Chinese traditional studies and English.

And the picture directly highlights the photos of westerners or a picture on the packaging pattern in a realistic way. This form of expression is also a common reference way, which often appears on the packaging of children's products, women's socks, clothing or cosmetics.

6, ancient and modern comparative composition skills:

Making foreign things serve China means making the past serve the present. Especially in order to reflect a kind of cultural taste, people often use the ancient classic ornamentation, calligraphy, characters and patterns on the packaging now, which is most obvious in the packaging of wine.

For example, wine and Taibai liquor, as well as Mid-Autumn moon cakes and black peanuts in food, are all embodied and excavated from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities, and their ornamentation and patterns are also looking for grafting techniques from classical culture. This can give people an antique and elegant pursuit or some comfort. So it is very popular with consumers.

-Poster design (artistic design with strong visual effects for publicity)

What are the points for attention in poster design? Four taboos in poster design: When designing a poster, you will think of some materials to decorate the poster, hoping to attract people's attention. These elements are patterns or storylines or literary biscuits. However, these decorations can enrich the picture and distract the audience. The following is a poster design notice recommended for you. 1, don't make the decoration redundant. When designing a poster, you will think of some materials to decorate the poster, hoping to attract people's attention. These elements are patterns or storylines or literary biscuits. However, these decorations can enrich the picture and distract the audience. A very good example is that when you have only one word on a piece of white paper, people will recognize it very clearly, but they may not know what you mean. When you add some other related words beside it, people will understand it better. But with the increasing number of words, it is difficult for people to understand the central meaning of the whole paper at once. The above is a kind of discretion, which needs to be grasped well. 2. Don't write a running account. When learning to write a composition, we often write some running account articles. The content of the article is straightforward, without center and focus. When doing poster design, we also made this mistake, putting everything on, without combination, grouping and emphasis. I think I have everything, but I don't have everything. We should put the core things in the most obvious or fascinating place. 3. Don't get emotional. Emotion is a very special thing. When two people have the same idea, they can have good communication skills. On the contrary, emotional appeal is a very dangerous thing when even individuals have different minds. Will make the center of the poster deviate from the target. A deeply emotional text, an affectionate picture scroll, perhaps this is the most touching poster in the world. However, after people are moved, I don't know what else you want to convey except moving and shocking people. The product is gone, and the message of the poster is not conveyed. As a result, the poster design failed In contrast, it is much safer to be rational, to put facts and reason, than to appeal to sensibility. 4.don't play too much. Poster design often attracts people with the help of graphic games, word games and beautiful patterns. There is nothing wrong with these things. I'm afraid you make them too difficult to read, although making them difficult to understand can deepen the memory of the audience. But if it is too difficult and the audience doesn't think at all, the poster will be erased from the memory. Will have the opposite effect. The above four items actually forget that the original purpose of posters is to convey information. Find a corporate service and go to Pig Bajie. Com, delivery, acceptance and payment.