Traditional Culture Encyclopedia - Photography major - Illustration in Graphic Design —— What are the main styles of modern illustration?

Illustration in Graphic Design —— What are the main styles of modern illustration?

What are the types and functions of illustrations in graphic design? Illustration, commonly known as illustration in China, extends to virtual objects and related visual applications on the current network and mobile phone platforms. So today, Ivy Bian Xiao will tell you the types and functions of graphic design illustrations. In the field of graphic design, we are most exposed to literary illustrations and commercial illustrations. Literary illustration-a visual art form that reproduces the plot of an article and embodies the spirit of literature. Commercial illustration-an image expression that conveys commodity information for enterprises or products and integrates art and commerce. The illustrator gets the remuneration related to it, gives up the ownership of the work, and only retains the right of signature, which is a commercial transaction. The basic appeal function of modern illustration is to convey the information to the audience in the simplest, clearest and clearest way, arouse their interest, try to convince what they convey, accept the propaganda content gladly in the aesthetic process and induce them to take the final action. Display vivid and concrete images of products and services, and convey information intuitively. Stimulate consumers' interest. Enhance the persuasiveness of advertisements. Strengthen the attractiveness of commodities and stimulate consumers' desires. Three-dimensional illustration is a very expressive illustration form used in poster advertisements, which is rare in China, but it is an inevitable trend from the development of poster advertisements in the world. The production method is: according to the advertising creativity, the work is first composed in three dimensions, and then the picture is taken for the poster advertising screen. This requires poster designers and illustrators not only to have good graphic design ability, but also to have a solid three-dimensional foundation. Another method of three-dimensional illustration is to express the three-dimensional image through painting, which is to create the illusion of three-dimensional space on two-dimensional paper. In a word, modern illustration is no longer confined to the scope of two-dimensional expression space, and simple two-dimensional expression techniques can no longer meet the requirements of modern illustration design. The above is the related sharing of the types and functions of illustrations in graphic design by Bian Xiao of Global Ivy League. I hope it will help your friends who study design. If you want to know more about graphic design, please pay attention to this platform. What are the functions of illustration in graphic design? 1. Illustration and poster design

Illustration style is a very common artistic expression in the field of graphic design. Generally speaking, poster design with illustration style and illustration will become the main body of the whole picture. You can show the connotation of the whole design through illustrations to make the design more layered.

Sometimes poster design can be done in hand-painted style, and the text and title can be hand-painted style. However, the overall form of graphic design is adopted in typesetting, which makes the whole design look like a poster and an illustration.

2. Illustration and interface design

In addition, graphic design works with illustration style can also be very modern and concise, and applied to interface design to make the original serious interface design more vivid and lovely and full of human touch.

3. Illustration and packaging design

Illustration packaging design requires everyone to have the ability to use the whole illustration flexibly. Sometimes illustration is not suitable to be completely applied to packaging, which requires everyone to extract the visual elements in packaging design, and then reassemble these visual elements to form the packaging design of products.

When illustration and packaging design are combined, illustration and pattern design will be more combined, and the designed patterns will be applied to packaging design. Generally speaking, the designed pattern can connect various elements in the whole design in series, making the whole design more complete and relevant.

The above is what Bian Xiao shared about the role of illustration in graphic design. I hope it will help everyone. If you want to know more, please pay attention to this platform!

What are the main styles of modern illustration? Realistic style is a unique technique of expression, which can be combined with photographic style to bring more real feelings, and can also be added with artistic techniques such as exaggeration and fuzziness to increase appeal.

The design of abstract style is also produced by designers in order to achieve a certain visual effect, and pays more attention to the expression of inner thoughts and feelings. Let readers think and give full play to their imagination. It not only plays a role in spreading information, but also strengthens readers' subconscious communication.

In product graphic design, many enterprises with children as the main consumer groups adopt cartoon-style illustrations to increase their affinity, and there are some decorative illustrations, such as the background wall of interior design. It has achieved a strong decorative effect. Also added some beautiful things. With the rapid development of modern society, many designs convey a festive atmosphere, especially some advertisements and fashion magazines. There are exaggerated characters, bright colors and so on.

Illustration plays an irreplaceable role in graphic design, so graphic designers can't just learn it without doing it, but must practice more. And in the process of learning, try to ensure that you finish one before learning another and stay focused. It is suggested to add this to your daily plan, maybe not in the morning, but you must choose a fixed time and stick to it, so that it will be effective.