How much does a movie poster cost-Customized movie poster production prices

What is the price of poster design?

How much does it cost to design a poster? Before understanding the design needs and the level of the design company, it is difficult to give you an accurate price. It can be said that there are many factors that affect the price of poster design, among which There are two most important factors. One of them is the factor of the poster design company. Since the level of each poster design company is different, the charging standards will be different. Therefore, the poster design price of different poster design companies will be different. It will be different, so what is the charging standard for poster design? How much does it cost to design a high-quality poster?

1. Low-end art poster design fees:

< p>This type of poster design is prevalent among Taobao, copy shops, Weike Zhu Bajie, university design students and people who know a little bit about PS but don’t know anything else. The posters there are basically cheap and talk about no human feelings at all. The design fee is reduced to a freebie, with prices ranging from 300 yuan to 800 yuan. You have to spend a lot of time to repeatedly modify a poster. Sometimes the client may not know the needs himself, the purpose is broad, and the design effect is not satisfactory.

2. Ordinary poster design costs:

Ordinary poster design with simple graphic and text layout can be done quickly and the price is low, such as supermarket product introduction posters, friends Circle posters or e-commerce posters fall into this category, with quotations generally ranging from 800 yuan to 2,000 yuan. The design requirements for this type of poster are not very high, and do not require too much creativity, qualified layout knowledge and basic aesthetics. Literacy is enough.

3. Creative poster design costs:

The quotation for creative advertising poster design is relatively high, because this type of poster design needs to combine the characteristics of the product and the target consumer group Characteristics, find unique creative points, and convey the information that needs to be conveyed through simple but strong visual impact graphics. Good creative poster design can quickly attract consumers' attention, making consumers have a strong feeling after seeing the poster. The desire to buy, thereby promoting product sales, creates very high value, so the price of this type of poster design is relatively high. Professional design companies in Beijing generally quote 3,000 for this type of poster design depending on the company's design level. The price ranges from RMB 5,000 to RMB 5,000.

4. Film and television drama poster design costs:

In the past two years, film and television drama poster design has attracted more and more attention. As the main promotion method of drama series, film and television drama posters have played an important role in film and television Before the show is officially aired, it is an effective tool to maintain the popularity of the show. It can whet the audience's appetite and attract people to watch. According to industry insiders, the cost of a single poster for the show six or seven years ago, including creativity, design, and post-production, was only Several thousand yuan, 5,000 yuan can be considered a high-priced poster. At present, the average price in the drama poster design industry has risen to about 30,000 yuan per piece, and occasionally there are even high-priced posters reaching 100,000 yuan. This part of the cost is only the creation cost of the poster itself. If well-known photographers and painters are invited Cooperation requires additional fees. This is a question of quality and quantity. The number of pages in the picture album may make you feel that it is not worth it, but in fact it is the same!! Poster design is more troublesome than the picture album. Customers are more picky and have to go back and forth to make detailed revisions! Although the picture album has many pages, it is for you You cannot modify it after printing it. If you want to modify it, you have to print it again. I believe you will not modify it because of ordinary minor flaws! Customized movie poster production price

Movie poster production customization price? What is the production of movie poster? One of the main ways of visual communication is also an important means for movies to attract audiences. Poster design must have considerable appeal and artistic appeal, and must mobilize factors such as image, color, composition, and sense of form to form a strong visual effect; its picture should have a strong visual center, strive to be novel and simple, and must also It has unique artistic style and design features. Poster design must have considerable appeal and artistic appeal, and must be coordinated. How important are posters to movies? He charges 1 million for a painting

There is a saying in the domestic film and television industry: A good movie poster is worth 20 million at the box office.

Movie posters form people’s first impression of a movie, which plays an important role in the promotion of the work. Some people will even pay for a movie just for a poster.

There is such a top movie poster designer in China: he needs to make an appointment one month in advance, and the construction period is long, the work he gives will not be reworked, and the price starts at 1 million.

However, many big directors are still willing to spend time waiting for his work, and the audience will even go into the theater to watch a bad movie just because of his poster.

This designer is called

Huang Hai

, a native of Fujian, who graduated from the Design Department of Xiamen University.

Before the Yellow Sea, our country’s film industry did not attach much importance to movie posters. Film producers mainly stayed at the stage of using celebrities to attract audiences——

Big faces on posters Stacking up on top is not aesthetic at all.

The poster of "The Secret of the Dragon" in 2015

is a typical example.

What, you said it looks familiar? I think so too.

After Huang Hai realized that he liked to pile up celebrity portraits, he decided to break this inertial thinking.

In his poster, the story of the movie itself is the focus, and the star's face is only a small part of the movie. So the pilot poster he designed for "The Secret of the Dragon" looks like this -

Since he started designing movie posters in 2007, Huang Hai has been doing subtraction - removing useless scraps and digging out the core of the movie. .

The person he is most grateful to is Jiang Wen, because his first work was directed by Jiang Wen

"The Sun Also Rises"

This also laid the foundation for His future design style.

At that time, Jiang Wen's requirements for the poster were simple and crude: it depends on the feeling, no photos are taken, and the material is found in movies. After rejecting hundreds of designs, Huang Hai's work was spotted by Jiang Wen.

This poster became an instant hit at the Cannes Film Festival: with a bright red background, a barefoot woman, and embroidered shoes hanging on a branch, the story came out at once.

This strong visual impact and unique artistic conception impressed everyone. He designed several other posters for this film, which instantly became famous internationally.

Afterwards, Huang Hai’s posters began to experiment with more Chinese styles.

He always carefully studies the script, selects characters and materials from the stills, and then goes to the shooting site to experience it, carefully captures the emotions of the characters, and uses traditional Chinese elements as a visual language into poster design.

In 2014, Huang Hai was invited to design a poster for

"The Golden Age"

directed by Ann Hui. He gave this work:

< p>A woman dressed as an educated youth stands in a corner among the messy dripping ink. The traces of ink dripping are irregular and spread out wantonly, which is a metaphor for the heroine's quiet and peaceful posture in troubled times.

The combination of movement and stillness reflects the contradictions and conflicts of the era background and characters. The heroine stands tenaciously on the page, just like a little person in the torrent of the great era.

The story of the female writer Xiao Hong is vivid in my mind, and it also foreshadows the drift of life.

After that, Huang Hai also designed five international versions, which took more than half a year in total. Director Xu Anhua, who has always been strict with details, said "OK" after seeing the poster and made no further changes.

Huang Hai’s use of ink and calligraphy has a strong appeal, which is both the finishing touch and the finishing touch.

In the poster design of Zhang Yimou

"Shadow"

, he only used black and white to extract the black of ink and the white of rice paper. , forming the tone of the poster.

The entire film revolves around the avatar and the real body. The two are both opposite and unified, just like the shape of Tai Chi Bagua - integrated with each other but always separated.

The character "Shadow" is written in running script, with vigorous and elegant brushwork. Especially the intermittent strokes and discontinuities in the last stroke give people a difficult feeling, which just hints at the character of "Shadow" Features.

In the American version of the poster designed for Wong Kar-wai

"The Grandmaster"

, Huang Hai used traditional Chinese arch elements.

Two people inside the door stood opposite each other, showing off the gait and boxing skills of martial arts - arches, martial arts, and robes. It is the perfect balance and interpretation of movement and stillness, and a hazy and delicate expression of friendship. A long sense of history.

It not only shows the style of the great master Ip Man, but also has a great sense of lens and literature. These are quite consistent with Wong Kar-wai's personal style.

In the poster design of animated movies, Huang Hai also showed a very high level.

The poster of "Big Fish and Begonia"

uses highly saturated colors. Through changes in lines, layers, and colors, it depicts a picture of magnificent colors and fantasy. picture scroll.

A big red fish with smooth lines is in the center, and the girl touches the mouth of the fish, which depicts the wonderful encounter between the two.

The interweaving of red and cyan is the blend of ocean and flame, including the spreading wings of the phoenix, which has strong oriental aesthetic characteristics, and also opens up the audience's imagination of a mysterious dream.

In the Chinese version poster designed for the digitally restored version

"My Neighbor Totoro"

, Xiaomei and Xiaoyue happily run on the furry belly of Totoro On top, the whole style is warm and healing.

This poster aroused a strong response in Japan as soon as it came out, and it was even on the hot search. Everyone praised the design of the poster as no less than the original.

In the Japanese movie

"Shoplifters"

In the Chinese version of the poster, Huang Hai uses an ukiyo-e style and combines the classic scene of the film with an umbrella to form a The feeling of "home".

In addition to having a strong sense of beauty, it also vividly expresses the concept of family conveyed in the movie. After the director Hirokazu Kore-eda read it, he greatly appreciated this euphemistic and implicit oriental beauty.

In the 2018 global best posters selected by a British film magazine, "My Neighbor Totoro" and "Shoplifters" were both selected into the top 20.

A series of posters including the 2016 documentary "I Repair Cultural Relics in the Forbidden City"

were also designed by Huang Hai.

In one of the posters, he selected part of a "Ru kiln azure-glazed string-patterned three-legged bottle" as the background color of the poster, and added a silhouette of a character with a uniform tone among the broken porcelain pieces.

It not only integrates characters and objects into one, but also details the daily restoration work of craftsmen. It perfectly conveys the theme of "big history, small craftsmen, choose one thing, and last a lifetime".

Huang Hai also designed a very eye-catching trailer poster for Chen Kaige's

"The Taoist Comes Down the Mountain"

.

When this ink-style poster came out, it made people feel high-end, and everyone's expectations for the movie were much higher.

Unfortunately, for the final official poster, the director still chose a version with many celebrities, which can be regarded as living up to the reputation of a bad movie.

Also, who would go to see this movie without stars? Story? Chen Kaige has not been able to tell stories for a long time.

An excellent movie poster carries the most sincere emotions and artistic conception behind a movie, not a simple pile of heads.

While fully guiding the commercial nature of the film, it can also carry forward oriental aesthetics. No wonder so many people say:

Basically, the movies are not worthy of his posters.

Finally, let’s appreciate some of the master’s works.