Saving money and fashion, what are the business philosophies behind OPPO pop-up shop's screen?

It is said that this is a flash experience store tailored by oppo for the newly launched product R11S.

"Early Morning Impression", "Midnight Starry Sky" and "Fairy Tale World", three different fashion scenes, create a different photo environment for young people.

in order to increase the exposure of the event, OPPO has also put a lot of thought into the site selection of pop-up shop.

first, choose the cities of Guangzhou, Guangzhou and Shenzhen, which are developing rapidly.

second, choose a business circle with a large flow of people in these cities.

such a site selection will not only enhance the exposure of pop-up shop, but also attract more people's attention.

in addition, beishangguangshen and Shenzhen have their own topic popularity, which will further increase the popularity of this marketing activity. Pop-up shop designs fashionably and leads the trend

OPPOBeauty Box pop-up shop not only sets up three different scenes, but also specially selects the most popular fashion elements for decoration.

Shining neon lights and dreamy starry sky can add a lot of color to photos. Online celebrity stops to increase the topic heat

Such a novel and fashionable photo resort has also attracted many online celebrity stops to increase the topic heat.

at the pop-up shop scene of OPPOBeauty Box, there are also professional photographers who teach taking pictures, which has helped many people.

pop-up shop has become popular all over the world

However, OPPO is not the only one playing well in pop-up shop, and pop-up shop, such as the previous funeral tea, Tmall Memory Supermarket and QQ music, also has different degrees of repercussions. Saving costs and gaining popularity

pop-up shop provides a good opportunity, which not only effectively reduces operating costs, but also creates a hot topic in the user experience.

combined with the characteristics of the internet, brands can be widely spread without too much cost, which is the reason why many brands choose to be pop-up shop. Get consumer feedback and provide business guidance

Not only that, pop-up shop gives the brand more feedback on business direction. Meet the psychology of "curiosity" and gain wide spread

At the moment when online and offline, traditional retail and new retail gradually meet and are compatible, the appearance of pop-up shop effectively combines all the characteristics, and the fashion trend is unstoppable.