Traditional Culture Encyclopedia - Photography major - How should photography develop in the new media era?
How should photography develop in the new media era?
First, the characteristics of the new media era
First of all, new media is based on digital technology and network technology. Mobile phones have become the main tool for information dissemination and acquisition. If traditional media is the product of industrial society, then new media is the product of information society.
Secondly, the new media has the characteristics of all-weather and full coverage. The audience's reception of new media information is mostly not limited by time, place and place. The audience can receive information from any corner of the earth at any time through the new media covering electronic information.
Third, the release of new media information is extensive and interactive. In the era of traditional media, the operators of newspapers, radio and television can monopolize the main channel of information dissemination, and people can only passively accept information. In the new media era, everyone can be a publisher of information and can interact in time.
Second, the impact of the new media era on the development of photography
First of all, photography has been playing a huge role in the media. In the traditional newspaper media, pictures play an irreplaceable role by virtue of their intuition, while television is a media developed on the basis of photography technology to promote the rise of movies. In the new media era, information is often presented in the form of sound, words, pictures and images, and photography is essential.
Secondly, the development of media technology and photography technology influences each other. The appearance of film camera makes it easier for photographers to get news pictures with its portability; The appearance of digital cameras makes it easier for photographers to deliver news pictures in time; With the continuous improvement of mobile phone photography function, news photography is no longer a photographer's patent, and everyone can become a provider of news pictures.
Thirdly, the emergence of mobile phone photography is inevitable in the new media era. If the appearance and perfection of film camera is based on the innovation of chemical technology, the appearance and perfection of digital camera is based on the innovation of digital technology, and the appearance and perfection of mobile phone photography is based on the innovation of mobile internet. Mobile phone photography integrates mobile phones from photographing, processing, publishing and interaction to form an independent ecosystem, which fully conforms to the characteristics of the new media era.
Therefore, the new media era needs the continuous improvement and development of mobile phone photography, and the subversive innovation of mobile phone photography is a high probability event. Digital SLR cameras, like film cameras now, will one day become a niche photographic equipment for a small number of passionate photographers and special professional photographers.
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